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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

6 Steps To Getting Back Into The Blog Saddle

March 5, 2007 by Ben Yoskovitz

Every blogger is faced with situations that don’t allow them to publish as frequently as normal. Could be a slump. Maybe they’re too busy. Or…wait for it…they could be taking a vacation! When there’s some planned time away from the computer lots of bloggers will set the publish date on stories in advance, so the […]

Filed Under: Blog Tips

Blog Posts Should Be About One Thing

February 24, 2007 by Ben Yoskovitz

The best blog posts contain only one idea. It doesn’t matter whether the posts are short or long, five words or five thousand words, people appreciate the singularity and focus of blog posts that are only about one thing. Just one. Not two. One. This is one of our biggest challenges. Many bloggers are ramblers, […]

Filed Under: Blog Tips

5 Things to Avoid in WordPress Themes

February 14, 2007 by Ben Yoskovitz

Picking the best WordPress theme for your blog or website is hard. There are hundreds of themes available and more popping up every single day. Not all WordPress themes are created equal. And while most are decent and manageable, there are some things you should watch out for and be wary of before selecting a […]

Filed Under: Blog Tips

10 Things You Must Do When Changing WordPress Themes

January 15, 2007 by Ben Yoskovitz

WordPress makes it very easy to change themes and completely change the design of your blog. That’s a great feature, and it allows non-designers and people with limited CSS/HTML/etc. experience to do some amazing stuff. But, there’s a number of critical steps you need to go through after changing your blog’s design, in order to […]

Filed Under: Blog Tips

8 Steps to Growing Your Blog Community One Person At a Time

January 9, 2007 by Ben Yoskovitz

Most of us never have enough blog traffic. We want more, and more, and more site visitors. But the real value in blogging comes from 1. How can you get 1 more person to visit your blog, engage and build a relationship with you? Write to Get More Comments. Turning a visitor into a commenter […]

Filed Under: Blog Tips, Online Community

The Best Way of Making Money on a Blog is Through Sponsorship

November 16, 2006 by Ben Yoskovitz

Your blog doesn’t get a ton of traffic. Your blog doesn’t display great contextual ads. Or maybe you don’t want to use contextual ads because you feel it devalues the overall quality of your blog. Now what?

Filed Under: Blog Tips

The Value of the Blogroll – Part IV of Fine Tuning Your Blog

November 13, 2006 by Ben Yoskovitz

Blogrolls are everywhere. Almost every blog has one…that endless list of links along the sidebar on the left or right of the content. Sometimes they’re categorized, sometimes they’re displayed alphabetically. Sometimes they’re tossed in there seemingly at random. Who can tell anymore? Blogrolls are useful. But, they’ve gotten a bit out of hand. When I […]

Filed Under: Blog Tips

Why An ABOUT Page Is So Important – Part III of Fine Tuning Your Blog

November 10, 2006 by Ben Yoskovitz

Who are you? What do you do for a living? Why should I care what you write? I want to get to know YOU, not just your writing. That’s why you need an ABOUT page. And a well-written one…with some details and thought. Too many people ignore their ABOUT page. Awhile ago (can’t remember where […]

Filed Under: Blog Tips

Making Money From Your Blog – Part II of Fine Tuning Your Blog

November 8, 2006 by Ben Yoskovitz

Very few of us will ever earn enough off our blogs to quit our day jobs. OK, but if we could earn a few extra bucks per month … why not, right? A little extra disposable income never hurt anyone. Advertising on Instigator Blog I’ve used a few services for advertising on Instigator Blog, including: […]

Filed Under: Blog Tips

Increase RSS Feed Subscribers – Part I of Fine Tuning Your Blog

November 7, 2006 by Ben Yoskovitz

No blog is perfect. There’s always room for improvement, and you can continually improve your blog through research, testing and validation. Research doesn’t involve years of study with control groups, lab animals and six thousand page thesis papers. It can be anecdotal and trend-watching. Recently, I’ve made some changes to Instigator Blog. Most are quite […]

Filed Under: Blog Tips

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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