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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Introducing Highline BETA – a Startup Co-Creation Company

July 11, 2016 by Ben Yoskovitz

Today, I’m launching a new company: Highline BETA. I’m co-founding Highline BETA with Marcus Daniels. I’ve known Marcus a long time and we’ve stayed in touch throughout the years. We’ve now found the right time and opportunity to work together. Highline BETA is something different. We’re a startup co-creation company. What does that mean? It […]

Filed Under: Highline Beta

The Product Manager’s Portfolio

June 9, 2016 by Ben Yoskovitz

It’s not always easy for a product manager to explain her precise role in building product. Every company defines product managers differently, and a product manager’s output is sometimes difficult to see or quantify. Product managers tend to use success metrics as a baseline for their experience (e.g. “We increased conversion by 300%!”) but of […]

Filed Under: Product Management

Product Strategy for Designers

June 3, 2016 by Ben Yoskovitz

On Thursday, June 9th I’m teaching a 1-day course on product strategy for designers. It costs $299 for a ticket (or you can get group tickets for your team). If you’re a designer or you know any designers, please check it out. I’m teaching the course for two reasons: Mary Treseler (our editor on Lean […]

Filed Under: Product Management

Context Matters When Building a Great Product

May 16, 2016 by Ben Yoskovitz

What are your users doing right before they use your product? What about right after? These are important questions that can help you build a better product. It’s not enough to understand the pain or problem your product solves; you also have to understand the circumstances in which it helps. What time of day is […]

Filed Under: Product Management

Optimize for Happiness

April 25, 2016 by Ben Yoskovitz

Last Friday, April 22nd was the 30th anniversary of my brother’s death. He died at 8 years old. I wrote about it a few years ago as a way of celebrating his life and remembering him. Time heals. But it still fucking hurts. Not surprisingly, it’s around this time of year that I really reflect […]

Filed Under: Personal Development

Assembling the Avengers (Or How Startups Evolve Their Team Structures to Scale)

March 28, 2016 by Ben Yoskovitz

Who doesn’t like the Avengers, right? The first movie was awesome. The second one was…still fun. And the Avengers are heroes. They saved the world. As startups scale they go through a few phases of team building. Where companies end up varies, I’ve been a part of a few different structures and spoken with many […]

Filed Under: Scaling Startups

The Manager’s Job in a Scaling Startup

March 21, 2016 by Ben Yoskovitz

As a startup matures people’s roles change. In product, you might start out working on every little detail, triaging bugs, helping design UIs, deciding on how every feature should work and more. In engineering, you’re coding and building stuff every day. Over time if you move into a “management role” you get away from the […]

Filed Under: Scaling Startups

Responsibility, Accountability and Levelling Up

March 15, 2016 by Ben Yoskovitz

In hierarchical organizations, levelling up is fairly clear–it means moving up the ladder from one position to the next. Those interested in doing so have a clearer path (although it’s not easy) to more responsibility. Hierarchies with lots of levels have all sorts of issues, but they do make levelling up more obvious. Startups are […]

Filed Under: Scaling Startups

The Lean Analytics Backchannel

March 1, 2016 by Ben Yoskovitz

Alistair and I published Lean Analytics in 2013. It’s been 3 years. I can’t believe it’s been that long. And I remain shocked and humbled by the awesome feedback we still get today from people who tell us the book has helped them. It means more than you know. Since releasing Lean Analytics, we’ve always […]

Filed Under: Lean Analytics

Structure Matters (Scaling Startups)

February 8, 2016 by Ben Yoskovitz

When you first start a company there’s very little structure involved. You have a couple founders, an idea and (hopefully) a ton of passion for the problem you’re trying to solve. Lean Startup provides a methodology for how to do things, but generally the work and overall experience is pretty chaotic. And that’s totally fine. […]

Filed Under: Scaling Startups

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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