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Are Blog/Feed Directories REALLY Useful?

July 28, 2006 by Ben Yoskovitz

When IGotNewsForYou’s blog launched in January, 2006 I went ahead and looked for every blog and feed directory I could find. I submitted it to a ton of them, using MasterNewMedia’s list, but there’s so many it became difficult to track where the blog got listed, and if any updates ever had to be done on the listings.

Some use voting-systems to gain more popularity, some are just plain old directories. Some try and focus on certain niches, other are regional.

Almost none of them generate any traffic.

Recently I read Easton Ellsworth’s post, The 23 Most Critical URLs Where You Should Submit Your Blog or Feed.

So I went ahead and added IGotNewsForYou’s blog to those that I had missed in my previous efforts.

Easton’s got a few important ones listed like Google and Yahoo, which certainly will generate traffic through searches (which they do for regular sites too, of course) but what about all these relative bit players?

A newer player in the blog directory game is Business Blog Directory which focuses on business and corporate blogs. There’s a couple of requirements for addition that are fairly strict, compared to most of the other blog/feed directory sites, including a minimum of three months worth of postings.

Business Blog Directory has generated some traffic, which is a great sign. The stricter entry terms should help maximize the quality of the directory, which I think is where most directories tend to fail – there’s just too much noise.

One of the guys running it, Christian, has been very responsive to my questions and also runs a blog about blogging, marketing, etc. at iBlogMarketing.com which is a great way for him to become a part of the community he’s helping foster.

I’m abstaining at the moment on voting whether blog/feed directories really do help generate traffic (and quality traffic at that!) … but others may have had a different experience. Let me know what you think.

Filed Under: Blogging

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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