How to Get the Most Value out of Twitter Links


I’m not Fred Wilson (who posts ideas and sees them built almost instantaneously) but I’m going to post about something I’d like to see as a Twitter application and maybe, just maybe … someone will build it.

Fred (and many others) are certainly right — the value of Twitter is in the links. We’re seeing real-time search engines like OneRiot put an emphasis on links, and sites like TweetMeme and MicroPlaza that help organize links by popularity. Twitter itself, through Twitter Search is supposedly working on indexing the content of tweeted links to improve its search results with more context. Ultimately none of these systems do exactly what I want.

So here’s what I’d like to see (and it could be a Twitter app, website, integrated into a desktop app, etc.):

  1. Ability to display a list of tweeted links based on interests. For example, I might want to see links for venture capital, startups, montreal and recruiting. So I want the links categorized by self-defined interests. The system would have to index the content of the tweeted links, otherwise I don’t think it would be smart/accurate enough to give me the best content just off keywords or hashtags in tweets.
  2. A URL shortener with tagging. Before indexing the content of links, I think we need a URL shortener that allows us to tag content, like del.icio.us. Hashtags are helpful (and could be used as part of the assessment of links) but there’s not enough space for real tagging in 140 characters. But imagine if you had a URL shortener where you could input a bunch of tags into a separate field. The tags wouldn’t be displayed in the tweet but they would be associated with the URL as a way of identifying the URL and its content. That would help my proposed system a great deal. I’d love to see tagging of tweets built into a URL shortener like bit.ly and then integrated into desktop apps like Tweetdeck. People are fairly comfortable tagging content, and this would add richness tweets and tweeted links.
  3. Ability to rank list of tweeted links by who submitted them. I don’t want to see every link within these categories, it’s too much. So I want to see the links ranked (or filtered) by people I follow, and then allow me to open up the firehose to everyone (which encourages friend discovery.) And ideally it would rank the people I follow as well – by some kind of reputation system (a measurement of the relationship b/w me and that person, how often their links are re-tweeted, etc.) This should bubble up to the top the best links from the best people in the right categories.
  4. Ability to rank list of tweeted links by other factors. Some kind of algorithm is needed to determine the ranking of tweets. Showing only links from people I follow is step one, and implementing reputation on those people is step two. But ultimately displaying popularity of links (based on retweets) and adding other variables could be useful too. But this isn’t the core priority, and this is where most other systems in my mind fail; they focus almost exclusively on popularity of links. That doesn’t help me find the needle in the haystack that really matters to me.
  5. The system has to learn. It would be great if the system learned what I liked over time, to improve the algorithm for displaying a sorted list of the best tweeted links by category/interest. This could include a favorites feature. It might also track how often I click the various links to recognize what content I’m most interested in, and from which person (which in turn could increase that person’s reputation.)
  6. Only show me the links. I don’t want to see the content of tweets – I just want the links (and the submitters’ names.) I find systems that display the tweets are too noisy and messy. The tweet content doesn’t really matter; if the system is smart enough to tell me this is a valuable link from a valuable source, I don’t need to see the message the submitter tweeted the link with. Just give me nice, clean links.

The goal is to capture all the tweeted links of value from the Twitter stream (both from people I follow and those I don’t.) And the secondary goal is to help me discover new people worth interacting with based on the links they’re submitting.

In the spirit of giving, I wanted to throw this idea out there and see what people thought. And maybe, someone will build it, or some element of it. I think in its initial form you would need a URL shortener with tagging + a site for displaying the links in some ranked fashion. The limitation in this system is that the only content that might get picked up initially is content from tagged tweets, which would require people to adopt a new URL shortener. There may be smart ways to overcome that though.

I’ve also got a domain we can use — http://linktwits.com. This was inspired (of course) from Stocktwits, which I think is a brilliant system. I’d be happy to use this domain name for the project.

And, I’m happy to help in any way that I can. I’d certainly be a user of the system, and maybe I can help with other elements of it…

If you enjoyed this post, please share it!



June 18, 2009 Posted in Startups by

  • http://www.code4gold.com/forums/ C.C.

    Now that not some short list of features :-)

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Pavel – I'm not sure the percentage of shortened URLs that have tags through bookmarking services is that high. I would guest that most people are tweeting links w/o also putting them into bookmarking services and tagging them.

    Ultimately I do agree that the tagging component would be best leveraged through an existing URL shortener; bit.ly would be great since it already has the market largely cornered w/ its Twitter relationship. Millions of links are going through bit.ly (on a daily basis, I believe.)

    But initially, it would be a proof of concept play to see if the system would work, and then you could look at integrating with a service like bit.ly. I'm certainly open to ideas!

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Pavel – I'm not sure the percentage of shortened URLs that have tags through bookmarking services is that high. I would guest that most people are tweeting links w/o also putting them into bookmarking services and tagging them.

    Ultimately I do agree that the tagging component would be best leveraged through an existing URL shortener; bit.ly would be great since it already has the market largely cornered w/ its Twitter relationship. Millions of links are going through bit.ly (on a daily basis, I believe.)

    But initially, it would be a proof of concept play to see if the system would work, and then you could look at integrating with a service like bit.ly. I'm certainly open to ideas!

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Pavel – I'm not sure the percentage of shortened URLs that have tags through bookmarking services is that high. I would guest that most people are tweeting links w/o also putting them into bookmarking services and tagging them.

    Ultimately I do agree that the tagging component would be best leveraged through an existing URL shortener; bit.ly would be great since it already has the market largely cornered w/ its Twitter relationship. Millions of links are going through bit.ly (on a daily basis, I believe.)

    But initially, it would be a proof of concept play to see if the system would work, and then you could look at integrating with a service like bit.ly. I'm certainly open to ideas!

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Pavel – I'm not sure the percentage of shortened URLs that have tags through bookmarking services is that high. I would guest that most people are tweeting links w/o also putting them into bookmarking services and tagging them.

    Ultimately I do agree that the tagging component would be best leveraged through an existing URL shortener; bit.ly would be great since it already has the market largely cornered w/ its Twitter relationship. Millions of links are going through bit.ly (on a daily basis, I believe.)

    But initially, it would be a proof of concept play to see if the system would work, and then you could look at integrating with a service like bit.ly. I'm certainly open to ideas!

  • http://www.mattchedit.com/ Matt Chatterley

    Great idea and spec – I'd love to see something like this available..

  • http://www.mattchedit.com/ Matt Chatterley

    Great idea and spec – I'd love to see something like this available..

  • http://www.mattchedit.com/ Matt Chatterley

    Great idea and spec – I'd love to see something like this available..

  • http://www.mattchedit.com/ Matt Chatterley

    Great idea and spec – I'd love to see something like this available..

  • samanthapeppercorn

    I havent ever looked at Twitter although i have heard lots about it. Thanks for the information it's very useful, i'll check it out now.

    Samantha Peppercorn
    payday loans

  • http://vbcontracting.com/services_text.php?services_id=12 vic

    That's a detailed request and thank you for spelling it out. It's a menu or road mapfor those developers to follow.

  • http://vbcontracting.com/services_text.php?services_id=12 vic

    That's a detailed request and thank you for spelling it out. It's a menu or road mapfor those developers to follow.

  • http://vbcontracting.com/services_text.php?services_id=12 vic

    That's a detailed request and thank you for spelling it out. It's a menu or road mapfor those developers to follow.

  • http://vbcontracting.com/services_text.php?services_id=12 vic

    That's a detailed request and thank you for spelling it out. It's a menu or road mapfor those developers to follow.

  • http://www.mountainviewseo.com Mountain View SEO

    Twitter this Twitter that while my competition is all a Twitter I spend my time finding Do Follow blogs and building links. Every minute that they Twitter I am gaining an advantage…

    Now, I have an account but I rarely use it after I discovered that Twitter traffic bounced 100%. That doesn't seem like quality ROI. I prefer to use micro blogging sites that allow for Do Follow Links. That way I am maximizing my effort.

  • http://www.mountainviewseo.com Mountain View SEO

    Twitter this Twitter that while my competition is all a Twitter I spend my time finding Do Follow blogs and building links. Every minute that they Twitter I am gaining an advantage…

    Now, I have an account but I rarely use it after I discovered that Twitter traffic bounced 100%. That doesn't seem like quality ROI. I prefer to use micro blogging sites that allow for Do Follow Links. That way I am maximizing my effort.

  • neeshu

    I recently read in the news paper that a boy did a research saying twitter is uninteresting site hi we are a 35 year old travel company, we provide cheap flights to Manila, Perth and several other locations, will you be willing to exchange links with us mail me neeshu on crystaltravel.co.uk or visit http://www.flybliss.co.uk

  • neeshu

    I recently read in the news paper that a boy did a research saying twitter is uninteresting site hi we are a 35 year old travel company, we provide cheap flights to Manila, Perth and several other locations, will you be willing to exchange links with us mail me neeshu on crystaltravel.co.uk or visit http://www.flybliss.co.uk

  • neeshu

    I recently read in the news paper that a boy did a research saying twitter is uninteresting site hi we are a 35 year old travel company, we provide cheap flights to Manila, Perth and several other locations, will you be willing to exchange links with us mail me neeshu on crystaltravel.co.uk or visit http://www.flybliss.co.uk

  • ravm

    As I'm somewhat new to Twitter, this is great information. Thanks for sharing. Look forward to reading more from you.

  • ravm

    As I'm somewhat new to Twitter, this is great information. Thanks for sharing. Look forward to reading more from you.

  • ravm

    As I'm somewhat new to Twitter, this is great information. Thanks for sharing. Look forward to reading more from you.

  • http://www.atulyasolutions.com/ John

    All the information which are mentioned in this post are valuable one and definitely it will helpful to get the twitter links. Thanks for sharing this.

  • http://www.environmental-waste.com/wordpress EnvironmentalWaste

    totally agree….but would it be hard to build?

    Also…how could you ensure that it doesn't get abused? Twitter is great but its already becoming a bit mired in spammers.

  • http://www.hotelhambros.com/ Nicole

    I feel a little dumb, but i think I won't be able to use twitter for marketing purposes for the next 10 years :)

  • http://www.ukhairsystems.co.uk/ Hair Systems

    Some good ideas there. I especially like the idea of putting them into categories, that would be really useful.

  • http://www.secretutorial.com/ hafiz

    Hello my name is Hafiz Nindra Andrianto.
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    our visitors would be interesting in visiting. I've found your website to be a
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    I would like to ask if you mind linking back to us? I have added your link to our website on http://secretutorial.com/put-your-link-here/, please use the linking details below and send me the location of our link on your website.

    Here is our linking details:

    • Title: search engine optimization tips

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    • URL: http://www.secretutorial.com

    I hope this can be a way for us to benefit our visitors with excellent content.
    Hope to hear from you soon.

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    That also looks like a no follows,,
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  • http://yuyudin.blogspot.com/ yuyudin

    I'm waiting for an app that combines what PostRank does but for Tweets or feeds like FriendFeed. There's just too many platforms to be on and we need something that combines them all under one service.

  • Pokerplayer

    Amazing post, thank you for the information. I just started twitting!

  • http://www.accurate-africa.com/ Mark Walusimbi

    Great Ideas! Very helpful

  • http://www.speakwritellc.com/ Theresa Alleman

    Great Ideas! I believe twitter can be a great marketing tool if used in the right way.

  • dwi

    nice info guys, thx for share

  • Flaw

    I'm pretty sure that I'm not the first one who says that but I really don't get twitter and all the attention that it gets. Not only that I don't use it, I don't even have a clear idea of what it does.
    A friend of mine kept bugging me with it and I understood that it can only type short messages so he has to use an url shortening tool, like tinyurl. From what I understood from your post, a tool like that should really be implemented by default in the twitter post, shortening the urls by itself and maybe a self-extraction process of the keyword from the url, to use it as a tag or an anchor?
    I don't know… Twitter is a real mistery

  • http://www.savvysponds.co.uk/ Trish

    A ranking system which categorizes tweets is an awesome idea, and any algorithm that can implement this will be deeply appreciated by everyone in the blogging community.

  • http://www.invisibleyahoo.ro/ Invisible Yahoo

    Is twitter that important?

  • http://webdes1gn.net/ web design forums

    Great stuff! I would really like to see some of these ideas brought to life. Someone get coding!! :)

  • sivereksiverekhaber

    thank you..

  • yuva

    I normally use Twitter for my marketing and personal uses, but i learned here to harness Twitter for our benefit in a more sagacious way.

  • edharris

    Thanks for the tips. Frankly, I don't use twitter that often because I assume nobody wants to hear “updates” about insurance products. But, I suppose I should provide more informative content rather that “sales-type” of content and it will be good for everybody.

  • http://www.igcn.com/content/services/hospital-website-design.htm IGCN Hospital Website Design

    Love the ideas…but I think Twitter would rather stick with the fail whale :)

  • morne

    I have found your Blog (article) on Google and read a few of your other posts. Brilliant! The internet, and blogging in particular, needs a lot more quality marketing information like this, I just added you to my Google News Reader. Look forward to reading more from you in the future.

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    We are bond originators in South Africa, who is dedicated to procuring and arranging highly competitive mortgage lending rates to existing and new residential bondholders and we shall private a seamless transaction which not only results in substantial savings to the client, but which is also effective and convenient.

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  • nikeairjordan23

    thanks your blog

  • hospedagem

    I really dont get twitter. I think I must be about the only person in the world left thinking this but whats the point?

  • ledbulbs

    Nice post! Twitter is one of the best tools used for marketing purpose. But people should know how to use it.

  • http://beatermagazine.com speakeasy602

    Wow, this is really great. Do you think this idea will pan out?

    The real-time search craze is something that has just begun and is in it's infantile stages, but if an app like this was to get put out there, it could change real-time search as we currently know it.

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  • http://www.onlineblog.com.au/ Liza

    These are awesome ideas! I wish Twitter would incorporate some of these, I would especially like to see the system learning about our interests over time and displaying tweets based on those interests.

  • http://smallbusiness-plan.net/ Rey Nuy

    twitter is a good channel for a social sites to spread our blog popularity. Thanks for sharing the tips

  • seoworkgroup1

    Very good article, nice piece of information, I really like it. Thank you for sharing.

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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