How to Get the Most Value out of Twitter Links


I’m not Fred Wilson (who posts ideas and sees them built almost instantaneously) but I’m going to post about something I’d like to see as a Twitter application and maybe, just maybe … someone will build it.

Fred (and many others) are certainly right — the value of Twitter is in the links. We’re seeing real-time search engines like OneRiot put an emphasis on links, and sites like TweetMeme and MicroPlaza that help organize links by popularity. Twitter itself, through Twitter Search is supposedly working on indexing the content of tweeted links to improve its search results with more context. Ultimately none of these systems do exactly what I want.

So here’s what I’d like to see (and it could be a Twitter app, website, integrated into a desktop app, etc.):

  1. Ability to display a list of tweeted links based on interests. For example, I might want to see links for venture capital, startups, montreal and recruiting. So I want the links categorized by self-defined interests. The system would have to index the content of the tweeted links, otherwise I don’t think it would be smart/accurate enough to give me the best content just off keywords or hashtags in tweets.
  2. A URL shortener with tagging. Before indexing the content of links, I think we need a URL shortener that allows us to tag content, like del.icio.us. Hashtags are helpful (and could be used as part of the assessment of links) but there’s not enough space for real tagging in 140 characters. But imagine if you had a URL shortener where you could input a bunch of tags into a separate field. The tags wouldn’t be displayed in the tweet but they would be associated with the URL as a way of identifying the URL and its content. That would help my proposed system a great deal. I’d love to see tagging of tweets built into a URL shortener like bit.ly and then integrated into desktop apps like Tweetdeck. People are fairly comfortable tagging content, and this would add richness tweets and tweeted links.
  3. Ability to rank list of tweeted links by who submitted them. I don’t want to see every link within these categories, it’s too much. So I want to see the links ranked (or filtered) by people I follow, and then allow me to open up the firehose to everyone (which encourages friend discovery.) And ideally it would rank the people I follow as well – by some kind of reputation system (a measurement of the relationship b/w me and that person, how often their links are re-tweeted, etc.) This should bubble up to the top the best links from the best people in the right categories.
  4. Ability to rank list of tweeted links by other factors. Some kind of algorithm is needed to determine the ranking of tweets. Showing only links from people I follow is step one, and implementing reputation on those people is step two. But ultimately displaying popularity of links (based on retweets) and adding other variables could be useful too. But this isn’t the core priority, and this is where most other systems in my mind fail; they focus almost exclusively on popularity of links. That doesn’t help me find the needle in the haystack that really matters to me.
  5. The system has to learn. It would be great if the system learned what I liked over time, to improve the algorithm for displaying a sorted list of the best tweeted links by category/interest. This could include a favorites feature. It might also track how often I click the various links to recognize what content I’m most interested in, and from which person (which in turn could increase that person’s reputation.)
  6. Only show me the links. I don’t want to see the content of tweets – I just want the links (and the submitters’ names.) I find systems that display the tweets are too noisy and messy. The tweet content doesn’t really matter; if the system is smart enough to tell me this is a valuable link from a valuable source, I don’t need to see the message the submitter tweeted the link with. Just give me nice, clean links.

The goal is to capture all the tweeted links of value from the Twitter stream (both from people I follow and those I don’t.) And the secondary goal is to help me discover new people worth interacting with based on the links they’re submitting.

In the spirit of giving, I wanted to throw this idea out there and see what people thought. And maybe, someone will build it, or some element of it. I think in its initial form you would need a URL shortener with tagging + a site for displaying the links in some ranked fashion. The limitation in this system is that the only content that might get picked up initially is content from tagged tweets, which would require people to adopt a new URL shortener. There may be smart ways to overcome that though.

I’ve also got a domain we can use — http://linktwits.com. This was inspired (of course) from Stocktwits, which I think is a brilliant system. I’d be happy to use this domain name for the project.

And, I’m happy to help in any way that I can. I’d certainly be a user of the system, and maybe I can help with other elements of it…

If you enjoyed this post, please share it!



June 18, 2009 Posted in Startups by

  • http://www.k2seo.com/index.php/ SEO BLOG

    What a nice piece of information.Really twitter is great place of marketing and the tools provided by you definitely going to proove helpful.Thanks.

  • jasonfreemon

    I'll definitely agree with this. Twitter is one of the better things that has happen to my blog, it's enabled me to let multitudes of people to know that I've updated my blog instantaneously!

  • moisturesensors

    Ya realy Twitter is a very good marketing and social network tool, thanks for these nice tips

  • http://realdadblog.com/ Dad Blog

    The twitter ideas are great. I think some outsourcing could really get this done in a matter of days for you!

  • http://snoring.theinformedbuyer.net/ Stop Snoring

    Thanks a lot! This helped much.

  • http://www.premiumsafelist.com/ publicidad

    I have benn trying to use tweeter, but there's only people triyng to do the same thing i'm doing.

    It's like a vicious circle where everybody sends ads to everybody and nothing useful really happens…

  • executivegiftsexpert

    That is great! i hope it will be build again.

  • http://www.munnartravels.com/ Munnar

    I love twitter the main reason its simplicity, I found many resources over online about the traffic from twitter but I never feel such high traffic increase.Thanks for the post, it updated me about twitter usage.

  • http://omorei.blogspot.com/ Omorie

    Wow…nice handy tip…juz eager fa ua new posts :)

  • onlineeitim

    Thx good write

    http://www.6sey.com

  • medicinemyrtlebeach

    Great posts! I know a few guys that are attempting to take Twitter to the next level with advertising and marketing. Watch out for it!

  • http://tektodd.com/ Grog

    “Sponsored Tweets”…I'd be interested to hear your thoughts on this company.

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Sponsored Tweets – like sponsored blog posts – is an interesting area for people to go. I really don't have a strong opinion one way or the other. I'm definitely not someone that's completely AGAINST sponsored content. Like a lot of things it's there, can be abused, and will be abused by some. But for others it will bring value. I think the people who are so adamantly against it should relax and worry about something else.

  • sampleresume

    Real time links are often valuable and worthwhile

  • http://www.registrycleanerzone.com/regcure-review.html regcure review

    Thanks for this insightful post. I kind of have a love-hate relationship with Twitter…

  • temporarytattoos

    Thanks. Some good suggestions. I'm sure there's someone already working on similar ideas.

  • http://www.webmarketingblog.com.br/ Giu

    I'm reading that Twitter does not reach the young people, only people with more than 25 years. Isn't it a problem for the future?

  • insuranceq

    Another great article. Keep up the good work. I know you have a full time job that is very demanding and we appreciate your time and energy to give us such a quality article.

  • gokhanht
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  • dragonblogger

    Leveraging sites like Hootsuite which can track link clickback and provide analytics for your links are very useful, that plus twitter analyzer shows you trends in your tweet patterns, these tools combined make it very easy to maximize and optimize your twitter patterns.

  • http://onlineincomebusiness.com/ Richard

    I feel it is crucial to establish links for seo and linkbait is not as well as it used to be I feel. As you explained because of twitter and more… Thank you for the information.

  • bedavachat

    thats a good site thanks for information admin Bedava Chat

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  • http://www.eagleimagery.co.uk/ Mark B

    7.? The app forces you to engage people. You shouldn't just retweet verbatim (or be able to) – ask questions and challenge! 'Conversations' (and the spread of your tweets) can multiply exponentially when fed on the challenge of thought, bringing you traffic.

  • bhargava

    Very useful information provided.

    SEO Tips

  • colonnews24

    Thanks for the post, This is what we need we have been posting on twitter for months and there are no response. Thanks a lot.

  • bayilik

    I integrated twitter tomy blog.And I hope ,it will be more good for my blog.
    Good articles. Thanks.

  • bayilik

    I integrated twitter to my blog.I hope it will be more good for my blog.Good articles.Thanks.

  • webdevelopment

    Nice Read. It is Very Useful information. I bookmarked this blog.

    thanks sharing.

  • designclub7

    Very informative Article. Really I get useful information about Twitters links in this article.

    Thanks
    Design Club7

  • designclub7

    Very informative Article. Really I get useful information about Twitters links in this article.

    Thanks
    Design Club7

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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