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The Most Important Question You Can Ask When Networking


How Can I Help You?

This question is so effective because:

  1. It shows you care.
  2. It gives the person an opportunity to talk about themselves.
  3. It opens up opportunities.
  4. It’s easy for the person to reciprocate by asking the same question.
  5. It gets to the heart of networking.

So, how can I help you?



January 23, 2007 Posted in Business by Ben Yoskovitz

View Comments to “The Most Important Question You Can Ask When Networking”

  1. Mike – networking is 100% about mutual benefit of interacting … but I don't see how my question would seem like an attempted disguise to anything.

    If I ask, “is there any way I can help you?” it's because I'm curious if there's any way I can help you.

    The flip side is that I hope you'll ask me too – which provides mutual benefit.

    I wouldn't ask the question if I didn't mean it. What if you get a response like, “I need X, Y, Z…oh and A, B and C too. Think you can help?” You're going to look like a putz if you say, “Um…no. I didn't think you really would need my help at all!”

  2. urbanmike says:

    @Ben – Good point, I guess its a personality thing. Culturally, Australians cringe at forward sales techniques, maybe that’s what the statement seems like to me.

    You’re right – If you are going to ask it, you’d better have a good answer!

  3. urbanmike says:

    @Ben – Good point, I guess its a personality thing. Culturally, Australians cringe at forward sales techniques, maybe that's what the statement seems like to me.

    You're right – If you are going to ask it, you'd better have a good answer!

  4. Mark Whiting says:

    Mike – I am Australian too. Perhaps that is the cause of my hesitance to this technique too.

  5. Mark Whiting says:

    Mike – I am Australian too. Perhaps that is the cause of my hesitance to this technique too.

  6. Levell Moore says:

    Ben – I think re-phrasing the question — “Is there something I can do to help you guys out?” or “What are you looking for help with right now?” is much better. I like that!

  7. Levell Moore says:

    Ben – I think re-phrasing the question — “Is there something I can do to help you guys out?” or “What are you looking for help with right now?” is much better. I like that!

  8. Guys – I’m Canadian and we’ve got to be wimpier than Australians! *chuckle*

    And I don’t look at this as a forward sales technique at all. I’m not trying to sell you anything – I’m trying to help you succeed.

    More often than not I think the answer is, “I really need a great X.” X being some sort of resource – a designer, etc. – and through your own network you can connect the people together.

    I’m not asking, “How can I help you?” … and then trying to sell. I’m genuinely seeing if my expertise, contacts, etc. can be of use.

    Levell — rephrasing works, absolutely. I think the first way of rephrasing it works nicely – hopefully it keeps the focus on helping and not selling, enough so that people don’t feel you’re being brash or forward.

  9. Guys – I'm Canadian and we've got to be wimpier than Australians! *chuckle*

    And I don't look at this as a forward sales technique at all. I'm not trying to sell you anything – I'm trying to help you succeed.

    More often than not I think the answer is, “I really need a great X.” X being some sort of resource – a designer, etc. – and through your own network you can connect the people together.

    I'm not asking, “How can I help you?” … and then trying to sell. I'm genuinely seeing if my expertise, contacts, etc. can be of use.

    Levell — rephrasing works, absolutely. I think the first way of rephrasing it works nicely – hopefully it keeps the focus on helping and not selling, enough so that people don't feel you're being brash or forward.

  10. urbanmike says:

    Ha! I’ve *just* moved to canada! People here are much more forward with sales type stuff.

    Good discussion, it’s made me think about how I can better network, particularly in a new town in a new country.

  11. urbanmike says:

    Ha! I've *just* moved to canada! People here are much more forward with sales type stuff.

    Good discussion, it's made me think about how I can better network, particularly in a new town in a new country.

  12. urbanmike – where’d you move? You’re not in Montreal are you!?!?

  13. urbanmike – where'd you move? You're not in Montreal are you!?!?

  14. urbanmike says:

    Nope – I’ve moved to Castlegar, BC…
    http://maps.google.com/?q=Castlegar,+BC,+Canada

    Just moved here 2 weeks ago, working as a Design and Project Manager for a Civil Engineering Firm.

  15. urbanmike says:

    Nope – I've moved to Castlegar, BC…
    http://maps.google.com/?q=Castlegar,+BC,+Canada

    Just moved here 2 weeks ago, working as a Design and Project Manager for a Civil Engineering Firm.

  16. urbanmike – too bad. If you’re ever in Montreal, give me a holler.

  17. urbanmike – too bad. If you're ever in Montreal, give me a holler.

  18. Stuart Baker says:

    I just read the exchange with Mark Whiting. Would phrasing the question something like, “Is there anything I can do for you?” be more palatable? I was recently at a spiritual retreat. A guy was introduced to me, and the first thing he did was say, “So, how can I help you?” The question actually sruck me as inappropriate being asked right off the bat.

  19. Stuart Baker says:

    I just read the exchange with Mark Whiting. Would phrasing the question something like, “Is there anything I can do for you?” be more palatable? I was recently at a spiritual retreat. A guy was introduced to me, and the first thing he did was say, “So, how can I help you?” The question actually sruck me as inappropriate being asked right off the bat.

  20. Mark Whiting says:

    Stuart,

    I think your suggested approach is quite a bit easier to handle. I also think that when it comes down to it, the idea of the approach should be aggressive but if in practice it can also be made personable, it will ensure a better response.

  21. Mark Whiting says:

    Stuart,

    I think your suggested approach is quite a bit easier to handle. I also think that when it comes down to it, the idea of the approach should be aggressive but if in practice it can also be made personable, it will ensure a better response.

  22. Guys – thanks for keeping the discussion going. No matter what words you use to ask the question, the way in which you ask it is key.

    If I ask, “So, how can I help?” and I’m sitting in your face with my sales presentation – that’s bad. If I ask it casually, while we’re drinking beers at a pub, that’s good. Both the question and the beers…

  23. Guys – thanks for keeping the discussion going. No matter what words you use to ask the question, the way in which you ask it is key.

    If I ask, “So, how can I help?” and I'm sitting in your face with my sales presentation – that's bad. If I ask it casually, while we're drinking beers at a pub, that's good. Both the question and the beers…

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