The Future of the Web is Shared



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GoInstant makes it possible to share the web. That means two or more people can browse the web together, in real-time. I like to think of it like a “3rd web browser” that sits between the people who are sharing it.

Jevon MacDonald (co-founder & CEO) published a guest post on Joyent’s blog about the vision behind GoInstant. (I was happy to contribute to this as well.) The basic premise is this: the future of the web is shared.

We’re seeing it already with things like Turntable.fm, Chill, Google+ / Hangouts, etc. You can now watch videos online together, listen to music and more. Facebook’s getting into the game too; when a friend is listening to a song on Facebook (through Spotify), you’ll see that and can listen too.

The part that really makes sense to me is how we can visualize the web in evolutionary layers. First came the Information Web. Then the Commerce Web. Next we had the Broadcast Web, and then the Social Web. Each one came with massive innovation and massive change. Each one built on top of the other, and couldn’t have existed without its predecessors. And each one at the time seemed unlikely and crazy (Buying cars on eBay? Everyone as a publisher?), but now seems obvious and completely natural.

The Shared Web will be the same way. We’re seeing implementations of it, controlled use cases for collaboration (Google docs), entertainment, etc. Eventually, the entire web could be shareable, and sharing web experiences will be as natural as searching multiple times per day on Google, buying shoes, publishing Tumblr posts by the millions, tweeting and chatting. That’s the vision and future of GoInstant.

I hope you’ll take a look at Jevon’s post: The Dawn of the Completely Shared Web.

If you enjoyed this post, please share it!

October 31, 2011 Posted in GoInstant by

  • Pingback: Share a Web Browsing Session within seconds for exceptional customer experiences | GoInstant.com

  • seslieses

    Thanky Admin . . . http://www.seslieses.com

  • http://pulse.yahoo.com/_P537SABOIDKLYP5R4F52I5IUMM Stanley Rao

     If there is a new update about the products or services or any new technology! There are people to tell us how to use the new feature that is the power of current web sharing technology!

  • Anonymous

    I haven’t come across GoInstant before, but it looks valuable from the perspective of certain types of business activities (customer support) and entertainment (games in particular). I’m not sure if I would define the leap from the social web to the shared web as revolutionary, but it seems more like the natural evolution of social. I think whether you call it social or shared, there is no doubt going to be an increased emphasis on interacting with people online in activities that used to be solely individual. Whether its social ads: see http://www.buyfacebookfansreviews.com for example, social news: Reddit is the 900 pound gorilla. I would really love to see this take off in games and I think gaming sites like Kongregate are only scratching the surface here. Even though GoInstant is focused more on corporate uses, I think this type of sharing has potential in gaming and can be a lot of fun. It can definitely help refine the customer support experience for a lot of organizations though. No more taking 20 minutes trying to explain to somebody to click on this button over the phone would be welcome to a lot of people that do that kind of stuff all day long.

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Thanks for the comment – really appreciate it. Sharing is huge on the Internet, and you’ve mentioned a couple of great examples. Reddit for example. But that’s asychronous and completely different from what a “shared web” layer could look like. Imagine making travel plans with your girlfriend or wife, in real-time, together on the web. Or shopping together. There are use cases for co-browsing that go beyond social – in fact, the focus isn’t really on social in the sense of connecting with lots of people – it’s about connecting with a couple of people that you’re close with. Browsing photos with your family in real-time, etc.

Ben Yoskovitz
I'm VP Product at GoInstant.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it).

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