How To Use Perks and Rewards in Startups to Get The Best Talent

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We all know that hiring top talent for startups is hard. In a recent post I weighed in on the debate about whether or not startups should hire workaholics. Within the comments on that post, Jeff Nolan said something very interesting (which may appear a bit out of context, but that’s OK):

…the best employees are motivated by a combination of working on something intellectually stimulating, working with smart people, and making money… in that order, based on my experience.

The rewards angle is interesting to consider, but I believe that the best employee satisfaction strategy is to constantly remove barriers that get in people’s way. Google is really good about this with their engineers, they create an environment that is as friction free as possible for people to exercise their creativity, while at the same time working in concert to execute on Google’s mission.

I definitely agree with the first point. And if you don’t offer employees something intellectually stimulating and smart people to work with, I’m not sure it matters how much you pay them … the best people won’t be motivated.

And for the most part what this really means is that it’s very difficult to motivate people.

It’s very hard to truly motivate employees. Yes, working at startups can be hugely rewarding. But ultimately, most of the motivation has to come from within.

So what about all the perks and rewards that companies offer? What’s the point?

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Should You Hire Workaholics For Your Startup?

The hubbub over Jason Calacanis’ post How to save money running a startup is completely absurd. Congratulations to Jason for causing a colossal sh*t storm where none should have existed.

He provides some great suggestions for things you can save money on. I’ve made plenty of suggestions on stuff you shouldn’t spend money on when starting a business but he’s got a few tips I hadn’t thought of.

What people seem to have reacted so negatively to was Jason’s point about hiring workaholics. He had so much negative feedback, he actually changed the item in his list:

Fire people who are not workaholics. don’t love their work… come on folks, this is startup life, it’s not a game. don’t work at a startup if you’re not into it–go work at the post office or starbucks if you’re not into it you want balance in your life. For realz.

And what exactly is the problem with that statement? Nothing. You should hire workaholics. They should also love their work and be passionate about what they’re doing. Workaholics alone are useless, because if they don’t love what they’re doing, their work will suck. All they’ll be doing is producing more of it…

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Ben Yoskovitz
I'm VP Product at GoInstant.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). MY BIO >>

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