Software startups always start out very heavily focused on technology. They have to be; they’re building some kind of software application and most of their time has to go into doing that properly. Most software startup teams are made up entirely of developers or weighted in that direction. Have a team of 4? I bet 3 of those people are technical…
At Standout Jobs we have 8 people full-time. Six of those are on the technical side. That’s fairly common amongst early stage software startups.
But at some point, most software startups have to start changing. You can only focus on the technology for so long. Eventually, you have to start marketing and selling it. Occasionally you’ll find developers that can also serve as marketers and business development gurus, but more than likely you’ll hire on additional people to help.
Thats the evolution of a software startup — from being a technology company to being a sales & marketing company.
Most successful software companies make the leap.
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