I’m a big fan of Twitter. It’s clearly gone mainstream in a number of ways and brings significant value for maintaining relationships, finding new ones, etc. But you can’t build authority and thought leadership through Twitter or other microblogging services (or aggregator-type services) like FriendFeed. Not unless you previously had some authority and reputation through blogging.
Robert Scoble recently questioned his own use of FriendFeed, and the amount of time he spends with the service. Michael Arrington responded with his own thoughts, essentially saying that Scoble is addicted to FriendFeed and as a result of all his time spent there, his blog has become a ghost town.
Robert himself wrote, “Some people tell me my thought leadership has declined as I’ve blogged less.”
I agree 100%.
Now Robert can afford to experiment, get lost in different services, and even have his brand and reputation tarnished, because of all the success he had previously built up after years of effort. But what about the rest of us?
Blogging is the single most effect way of getting your message out, building reputation, creating authority and demonstrating thought leadership.
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