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A company blog is extremely challenging to do well. The biggest challenge (which is not unique to a company blog) is finding the time to do it. Everyone’s swamped and blogging was just never part of the plan. But it should be.
Blogging is the single best way of generating sustained, quality buzz for [...]
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Currently CEO & Co-Founder of Standout Jobs. I've been an entrepreneur on the Web for 12+ years, with a focus on B2B software, Software-as-a-Service startups, social media and blogging. This blog covers my topics of interest, including startups, entrepreneurship, business, blogging and social media. I help companies (startups and otherwise) go from idea stage to launch (and beyond), and implement successful social media, marketing and customer service strategies. Read more on my About page →
