Comments on: The Great Un-Cracked Opportunity: Small and Medium-Sized Businesses

By: Leveraging Opportunities For Small Business Success « Small Business Lessons

Mon, 04 Apr 2011 17:22:52 +0000

[...] knocks, make sure to open the door. This is especially true for small business. I have read The Great Un-Cracked Opportunity: Small and Medium-Sized Businesses and the problems Ben Yoskovitz enumerated are so common that most small businesses unknowingly have [...]

By: Angela

Angela — Wed, 11 Aug 2010 12:02:55 +0000

This has been a very significant blog indeed. I've acquired a lot of helpful information from your article. Thank you for sharing such relevant topic with us.

By: Kwirk

Kwirk — Sat, 07 Aug 2010 20:23:29 +0000

very good article. thanks!

By: rental mobil

rental mobil — Mon, 02 Aug 2010 10:05:50 +0000

great post i really like it.
keep posting stuff like this

By: Orhun kubat

Orhun kubat — Sun, 01 Aug 2010 18:35:35 +0000

Thanks .

By: Orhun kubat

Orhun kubat — Sun, 01 Aug 2010 18:34:53 +0000

Thanks to great content.

By: army costumes

army costumes — Sun, 01 Aug 2010 15:25:18 +0000

So true. Im in the online costume market and find being a small business very tough. I found generating revenue at the beginning the biggest challenge as you often dont have a lot to burn getting your product going etc.

By: freelance web page designer

freelance web page designer — Sun, 01 Aug 2010 02:55:58 +0000

ya right i have my example , i am a freelanc web designer and i am also targeting small and medium size business owners .. because in thsi my and the opposite person both are happy … if i run after big business owners they will not appriciate our efforts as what the small and medium business owners will do . I am happy with what i earn ..

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Fri, 30 Jul 2010 23:50:37 +0000

You definitely need to be findable.

But there's something to be said for more aggressively reaching out. Take cold calling for example – it's about as blunt force an instrument as you can use (slightly less so than door-to-door I guess). You might not close a lot of deals, but you WILL get a ton of feedback.

By: jefftala

jefftala — Fri, 30 Jul 2010 23:20:32 +0000

I think another distinction to make is how you capture whatever SMB segment you're going after. I'm thinking here it terms of Push vs Pull marketing.

As Ben mentions, SMBs tend to be overwhelmed. They don't appreciate sales reps calling, emailing, or dropping by. (Who does?!) But when they prioritize solving a specific problem, and then jump onto the web to find a solution to that problem, they are ready to hear your value proposition. So put yourself there.