If I was to ask you what you do, I’m sure you could provide an answer. Most people lead with a title–“I’m an engineer working on software systems,” or, “I’m a senior marketing manager that drives marketing initiatives for our products.” Fair enough. That’s a reasonable answer. A much harder question is “Why?” Why do […]

You know what’s hard?   Starting a company. You know what’s fun?   Starting a company. There’s something about the insane challenge that makes starting a company so incredible. Having said that, I really don’t enjoy being told I’m wrong, or that my plan/idea/approach won’t work. (I don’t know many people who like that!) And when people […]

Today, I’m launching a new company: Highline BETA. I’m co-founding Highline BETA with Marcus Daniels. I’ve known Marcus a long time and we’ve stayed in touch throughout the years. We’ve now found the right time and opportunity to work together. Highline BETA is something different. We’re a startup co-creation company. What does that mean? It […]

It’s not always easy for a product manager to explain her precise role in building product. Every company defines product managers differently, and a product manager’s output is sometimes difficult to see or quantify. Product managers tend to use success metrics as a baseline for their experience (e.g. “We increased conversion by 300%!”) but of […]

On Thursday, June 9th I’m teaching a 1-day course on product strategy for designers. It costs $299 for a ticket (or you can get group tickets for your team). If you’re a designer or you know any designers, please check it out. I’m teaching the course for two reasons: Mary Treseler (our editor on Lean […]