Comments on: People Will Pay for Surprise

By: Tiens shop

Tiens shop — Thu, 12 Nov 2009 14:38:10 +0000

Wow,great post.I like surprises especially if it is a good one.Thanks for sharing with us.

By: Tiens shop

Tiens shop — Thu, 12 Nov 2009 06:38:10 +0000

Wow,great post.I like surprises especially if it is a good one.Thanks for sharing with us.

By: Tiens shop

Tiens shop — Thu, 12 Nov 2009 06:38:10 +0000

Wow,great post.I like surprises especially if it is a good one.Thanks for sharing with us.

By: Bodil

Bodil — Wed, 11 Nov 2009 16:38:52 +0000

A guess what people are looking for is experiences more than surprises

By: Bodil

Bodil — Wed, 11 Nov 2009 16:38:52 +0000

A guess what people are looking for is experiences more than surprises

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Tue, 10 Nov 2009 10:58:08 +0000

Shocking / negative surprise can be an ad campaign that you find gross for example, but people talk about. One example in Andy Nulman's book is for a maker of slushy drinks. They're targeted at teenagers, so the names of the drinks are all disgusting. You and I might find that type of surprise unpleasant, but apparently kids love it.

The types of surprises you're referring to are not done intentionally by moving companies to please customers, they're fraudsters and scam artists cheating customers. That's not the kind of surprising I'm talking about.

I would say – given the frustration many people have with your industry – that there's AMPLE opportunity to surprise in a positive way. What could you do that would make a customer say, “Holy SHIT! No moving company has ever done that for me. You guys are incredible.” Maybe it's just doing the right thing in the time and for the money you say you will, but those are things customers assume are true. What else could you do?

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Tue, 10 Nov 2009 10:58:08 +0000

By: deadale

deadale — Tue, 10 Nov 2009 10:50:36 +0000

that is true, who doesn't like surprises? provided that it's a good one..
great post!!

By: florida_movers

florida_movers — Mon, 09 Nov 2009 13:56:20 +0000

In my opinion, surprise can be a double-edged sword depending on your industry. I am the owner of a long distance moving company based in Florida that is working very hard to elminate negative associations with the moving industry based on, that's right, surprises. You speak of anger and disgust as a marketing tactic, but I don't see how negative press can help good companies working to distinguish themselves from shady competitors with negative press. Could you please elaborate?

By: florida_movers

florida_movers — Mon, 09 Nov 2009 13:56:20 +0000

In my opinion, surprise can be a double-edged sword depending on your industry. I am the owner of a long distance moving company (www.movingonup.com) based in Florida that is working very hard to elminate negative associations with the moving industry based on, that's right, surprises. You speak of anger and disgust as a marketing tactic, but I don't see how negative press can help good companies working to distinguish themselves from shady competitors through shock factor. Could you please elaborate?