PayPerPost Buys Pieces of Performancing.com
PayPerPost knows how to stay in the headlines. Aside from the raging debate over paid content and what that means to blogging, etc. they’ve now purchased select assets from Performancing.com.
I’ve frequented Performancing for some time, reading their content, signing up for their ad network. Their site is a great resource for bloggers, but I wonder how the community will respond since PayPerPost is not exactly the most well-liked company out there.
Nick Wilson of Performancing comments on the news.
PayPerPost’s purchase focuses on Performancing Metrics (blog analytics service) and Performancing Exchange (online “classifieds” for bloggers.) I haven’t used either service but my guess would be that Performancing was spread rather thin and wanted to focus on less things, and “go deep.”
Although I haven’t seen huge success (and none whatsoever on this site) for Performancing Partners, their blog ad network, my guess is they’re focusing their efforts there. Maybe there are other projects too…we’ll have to wait and see.
I’ll be very interested to see what happens with this move by PayPerPost. Not because I’m a huge fan (I’m ambivalent on paid content; doesn’t really bug me, but I’m not in love with it either), but because they’ve caused such an uproar in the blogosphere.
Now that they’re encroaching into more loved blogging space, what will happen next?
Image from PayPerPost.com.
[…] (via Renata and Ben) […]
[…] I wrote about the deal between PayPerPost and Performancing when it came out because I’m interested in both companies and in particular wanted to see what PayPerPost would do with the acquisitions, and what the response would be from the blogosphere. […]
The problem is that PayPerPost makes up the rules as they go along. There is no consistency anywhere. The company puts out the advertisements and then changes the rules once one posts their blog by claiming it was preceded by another PPP post or it doesn’t have the right links when it obviously does, or the page isn’t the right color. Take your pick. PPP is as anal as a jackass. Performance.com would do well to stay as far away from PayPerPost as possible. This is coming from someone who tries to write for them yet is consistently caught in the change-of-minds of the program.
I write for various companies including myself as a freelance writer and novelist in addition to beta testing and product reviews. You can be certain that I have more on my blog than all PayPerPost media-BS yet their reviewers claim otherwise. It is getting to the point where it is not worth writing for them at all even if they do pay out regularly.
Personally, as a professional writer, I do not consider myself as a ad-hog writer but I thought it would be nice to write about companies and products I use, I research, or I hear great things about throughout my personal life. It would be great if I manage to get beyond those who would rather make my life a living hell by proclaiming something, even the tiniest thing is not to the posts’ review “expert” and I use that term lightly because there are no experts within the executive or worker bee ranks of PayPerPost. They all left or never existed in the first place.