Data: A Startup’s Secret Money-Making Asset

The pervading approach to launching a startup is to do it quickly, iterate constantly and make as much noise as possible throughout the process. It’s not a bad way of doing things, and given the lower cost of startup operations, and the nature of consumer web startups in particular, and it’s completely doable. But be careful if you’re not a data hog.
Getting your startup launched as quickly as possible is fine - you need to get it in front of people to understand what’s working (and not), and get as much feedback as possible - but you should also spend a good chunk of time preparing to collect data. That means building the necessary infrastructure into your system to collect, review and analyze the data generated by users.

Now Marc-Andre has been invited to speak at
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The big risk? Running in every direction, chasing every lead, idea and opportunity only to realize at the end that you’ve made very little progress. And this might not sound too serious until you also realize you’ve run out of money, can’t raise more capital, certainly haven’t generated enough revenues and…ugh.





