Before you spend time & money increasing leads, you should look at improving and optimizing conversions.
In order to optimize conversion you do need some number of leads, but the number doesn’t have to be huge. As soon as you start to see consistent metrics on conversion (and you need to make sure you define conversion clearly too), you can look at optimization.
It’s a lot cheaper and less risky to work on improving conversions than it is to generate more leads.
Fairly simple A/B testing, landing pages and basic metrics analysis can give you the tools needed to optimize conversions. None of this has to be expensive or overly complicated, but it does require a lot of attention to detail, focus and commitment.
As soon as conversion increases – even a small amount – any investment made in generating leads is going to be much more valuable.
To learn more about A/B testing and conversion metrics, visit these sites:
And follow these people on Twitter:
[...] issues – lead generation and conversion optimization. Recently I said that you should focus on optimizing conversions before trying to massively increase leads. If you can get a successful viral loop working on your site, you’ll be combining lead [...]
So true. And once you have the equation: i get x many leads of y conversions you can just crank up your marketing campaigns and watch the numbers multiply =p
Optimizing Conversions – Great Topic and one that I believe is one of the most neglected outside of online drip programs. Nice links also Ben! But what about mine?
Joseph – I'm looking at your site now.
Thanks for stopping by and commenting.
First time of heard the term viral loops. It's an eyeopener.
I think it is also very important to know and understand the quality of your leads as well. Volume does not mean quality. And quality may cost you much more. But if they convert at a higher number and as long as you are seeing ROI or possibly even a break even then you are way ahead.
sohbet
chat
ne varsa baz? seylere ?nat yap?yorum durmak yola devam!!!1
Testing is the key to online success.Test everything from optimization to keyword research to lead generation.Each test shows only one thing : Success comes to those who show dedication and are eager to experiment to find out what works and what is not.
[...] as I said yesterday, don’t increase leads until you’ve optimized conversion. And recently I was in a discussion about how social media increases conversion. Is that true? Can [...]
[...] http://www.instigatorblog.com/lead-gen-conversions/2009/10/08/ [...]
Good, simple point here. Thanks for pointing me to it.
Good, simple point here. Thanks for pointing me to it.