Comments on: Lack of Market Focus Can Kill Your Startup

By: Raising Startup Capital is an Achievement, But Not the Most Important One

Raising Startup Capital is an Achievement, But Not the Most Important One — Mon, 02 Aug 2010 02:16:37 +0000

[...] of success.The biggest challenge for any startup isn’t raising money, building a product, acquiring customers, marketing, hiring, etc. It’s focus. Focus is so hard to accomplish for startups – both [...]

By: Dan Kensington

Dan Kensington — Fri, 06 Nov 2009 19:48:54 +0000

I really desperately need a job

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By: Benjamin Yoskovitz

Benjamin Yoskovitz — Tue, 03 Nov 2009 11:01:36 +0000

I'm glad to hear that some of what I'm writing is of relevance at the classroom level.

Having said that, I do have to wonder – is it better to take a class on innovation or just go out and innovate?

By: Forex

Forex — Tue, 03 Nov 2009 07:20:04 +0000

Focusing is virtue for ant bussiness – it's just like you said

By: Bodil

Bodil — Mon, 02 Nov 2009 17:11:26 +0000

I am currently taking a course in innovation, and these was actually the points we discussed. A lot of companies seem puzzled by the fact that if you do not focus on a specific market segment, it will cost you endless of unnecessary capital, well spend on something else in your business.

By: LTO-2

LTO-2 — Mon, 02 Nov 2009 03:39:36 +0000

yes if you focus on a smaller customer is also a good way to create a stronger and good relationship between customers.

By: LTO-2

LTO-2 — Mon, 02 Nov 2009 03:36:17 +0000

yes if you focus on a smaller customer is also a good way to create a stronger and good relationship between customers.

By: thomson

thomson — Wed, 28 Oct 2009 04:55:45 +0000

Nice blog. Marketing is an important factor for new start up. Well said.

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Mon, 26 Oct 2009 11:20:24 +0000

I agree that fear of failing is a big reason why people hesitate to get into entrepreneurship or hesitate when they're in the process and trying to make big / tough decisions.

It's human nature to be afraid of failure, although in startup-focused centers like Silicon Valley it's more accepted and even regarded as a “badge of honor” to have failed, only to try, try, try again.

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Mon, 26 Oct 2009 11:18:44 +0000

Micro-management of employees is dangerous, but micro-focusing on details can be extremely important. I can think of a few areas where it's critical — financing (what EXACTLY are you spending every $$ on?), user experience w/ your product (things like A/B testing are all about micro-focus) …