Is Home Depot Scamming People With Fake Comments?




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While looking at some contemporary rugs on the Home Depot website I came across a few comments that looked suspicious.

Let me preface this quickly — having communication features like comments and reviews on e-commerce sites is great. I often look at the reviews and ratings before digging into product details, because there may be some wisdom in the crowds worth picking up on. If 400 people say one wireless router is better than another, there has to be some value there. Same holds true for all kinds of products, including books. Amazon.com gets lots of people leaving detailed, valuable reviews. So what about rugs?

Well, here are the 3 comments that stood out for me, and you can decide:

Rug #1
“I was looking everywhere for a multi-coloured rug for a small budget–and saw this one online, went to home depot the next day to look at it and it is better in real life–love the fact that there is matching smaller rugs too.” – Sudbury gal, January 12, 2007

Rug #2
“My husband and I were searching for a new area rug, and we could not find anything we liked for a smaller budget. But then I found this rug online. I went to the Home Depot the next day to see it, and it was better than the picture! This rug is nice and dark, with lots of great patterns. We get compliments on it all the time! To find an area rug this size for this price is extremly hard, but we could not be happier with our purchase!” – Great rug, great price!, November 28, 2006 / By Small town gal from Saskatchewan

Rug #3
“My husband and I were searching for a new area rug, and we could not find anything we liked for a smaller budget. But then I found this rug online. I went to the Home Depot the next day to see it, and it was better than the picture! This rug is nice and dark, with lots of great patterns. We get compliments on it all the time! To find an area rug this size for this price is extremly hard, but we could not be happier with our purchase!” – Great Rug! Great Price!, January 5, 2007 / By Sally from Toronto

I suppose it could be the same person who made all three comments. It’s not uncommon for people to move three times in the span of three months right? So she was in Saskatchewan, then hopped over to Toronto, decided that wasn’t for her and moved to Sudbury…And of course she only identified herself as “Sally” while living in Toronto.

Something is amiss.

My first reaction was, “Someone at Home Depot is putting in bogus comments.” Is that possible? Would they bother?

I noticed very few comments in the rugs section; maybe someone at Home Depot decided to fill in a few holes and make the site look less dead.

My next thought was that it was an overzealous manufacturer trying to pimp their own carpets – but all three of the carpets are made by different companies.

So I’m back to wondering about Home Depot and whether they’d try and scam people by posting fake comments. Maybe its a coincidence or someone being stupid, but it’s definitely a mystery, and something smells distinctly fishy.

What do you guys think?

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March 19, 2007 Posted in Business by

  • Gary

    I have worked at Home Depot for a little over a year now. I went there because I had always heard it was a good place to work and they pay better than the competition. I soon came to realize that it probably was that way ‘in the beginning’ but it certainly isn’t true now.

    From what I can gather it appears things took a turn for the worse when the founder retired turning over the reins to others who are interested ONLY in the bottom line and their wallets. They really do not give a rat’s patoot about the assiciates who are in the trenches. They, like many other retailers, have cut their staff and expect those who remain to take up the slack with no additional compensation. This is the main reason why a customer may go there and not find anyone to help them. If they do find help then quite often that associate is not fully knowledgable about the product or service.

    Please don’t jump to the conclusion that the associate doesn’t care. THD makes big promises in terms of ‘making a career.’ Take training for example. They tout excellent training. But it’s all web-based with cartoon characters talking smack. There is no real-world, hands-on training. You view the tedious session and take a multiple choice quiz then that’s it! You’re thrown to the wolves! They expect you to help cover multiple departments. I work in the hardware department. I quickly found out I had a great deal to learn there and even after 14 months I still find myself stumped. Next door is plumbing where at least 50% of the time there is no or at least inadequate coverage for numerous reasons (someone called in sick, someone quit or was fired and nobody has been hired to replace them, they worked overtime sometime in the past week so they had to leave early to ‘cut’ that overtime, etc etc) so, because of my close proximity to that department, I get asked for help in plumbing; “Excuse me sir, can you help me over here in plumbing”? My stock answer is, “Well, I’m willing to try but I really don’t know much about it”. The worst is someone with the stem out of a faucet that they want to replace. What a sad joke. There are so many variations on things like that and THD can’t begin to stock them all. Add the fact that I have no experience in repairing faucets and you have an extremely frustrating exercise in futility, for both the customer and the associate. Are there people out there with that knowledge who THD could hire? You bet there are. But they didn’t gain that knowledge overnight, it took years. And are they going to share that knowledge and experience while putting up with the corporate mindset and resulting frustrations for $9 an hour? Not for long.

    Sorry, just venting. But try to keep all this in mind when you shop anywhere, not just at Home Depot. Working retail is no picnic.

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  • http://www.webmasterarts.com Webmaster

    Yeah that does looks suspicious. I think in the end it all comes down to what we want to believe and what we dont want to believe.

    We can see it as an ad I mean none of the people that comes in the ad mean what they say.

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  • Cheryl

    Home depot sucks! I ordered window coverings in Dec ’08 and I still don’t have them. I called March 17th to get a refund. I got a call saying it is too late they are being shipped. Every month they call and tell me that they are delayed. The customer service rep told me “well I left a message.” Whoooppeee! A jr. high kid can do that! She never apologized or offered any solutions. I talked to a friend who got their window coverings from Sears and they got them in three weeks. Jerks took my money and screwed me over. F***ers!!

  • Cheryl

    Home depot sucks! I ordered window coverings in Dec ’08 and I still don’t have them. I called March 17th to get a refund. I got a call saying it is too late they are being shipped. Every month they call and tell me that they are delayed. The customer service rep told me “well I left a message.” Whoooppeee! A jr. high kid can do that! She never apologized or offered any solutions. I talked to a friend who got their window coverings from Sears and they got them in three weeks. Jerks took my money and screwed me over. F***ers!!

  • henry golden

    Home Depots could care less about the customer. All they want is credit cards and extended warranties. They’re profits centers that are sold to a third party. Citigroup takes the credit cards and the extented warranties go to the highest bidder. The same holds true for home improvements – the customer thinks it’s Home Depot, but in reality the jobs go to a third party and Home Depot gets a percentage. It’s not Home Depot doing the work, it’s a third party!!!!!
    Shop around, in this economy there are lots of deals out there, in fact you’ll probable get a BETTER job.

  • henry golden

    Home Depots could care less about the customer. All they want is credit cards and extended warranties. They’re profits centers that are sold to a third party. Citigroup takes the credit cards and the extented warranties go to the highest bidder. The same holds true for home improvements – the customer thinks it’s Home Depot, but in reality the jobs go to a third party and Home Depot gets a percentage. It’s not Home Depot doing the work, it’s a third party!!!!!
    Shop around, in this economy there are lots of deals out there, in fact you’ll probable get a BETTER job.

  • http://www.kixcome.com Johnny Swagg

    1st of all, home depot helped build half of the houses you idiots live in

    as far as fake comments…duh
    welcome to the american economy aka dreams for sale

    you guys act like the companies you work for/used to work for/own don't or won't do such a thing.

    you are all just as phony as the company you are talking about

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    Look at all the people posting comments here just for links back to their website

  • http://www.kixcome.com Johnny Swagg

    you are a fag.

  • http://www.kixcome.com Johnny Swagg

    Finally someone with a brain

  • http://www.kixcome.com Johnny Swagg

    Incidentally why don't you and sxip.com shut the fuck up and stop trying to fuck up everyone's business.

  • http://www.kixcome.com Johnny Swagg

    Consider this for a sec. Those people who you want to slap on the wrist, contribute more to the stability of your society doing everything you are complaining about.

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  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

  • Norman

    I noticed the same thing from the Lowes website when I was looking up the Electrolux vacuums. I look online at reviews all the time and know most people write the way they speak, but many of these five star comments seam more like stories in a book rather than a person talking. It's as if a professional writer was hired to place these comments. I even wrote a comment on their website, but they screen all the comments so it wasn't posted.

    This is what I wrote:

    “The five star comments appear to be staged. I have no opinion on this product because I have never used it. I am a college student and I have taken many English courses, so I am aware of certain styles of argumentative writing. They usually start with a first sentence that grabs your attention, sentences that support the first sentence, and a final strong statement that sums it all up, which all of these comments have. The comments are all well written as if done by an English major, which most of us are not. If you look at the other higher priced Electrolux vacuums, then you will notice the same writing style at similar dates; for example, the CAPS LOCK in the early part of the year. They seam fake and I just want others to take a second thought before getting to excited about these claims.”

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  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • strat

    Two weeks ago I created an account at Home Depot and entered two negative reviews. I just checked back to ensure that the reviews were in fact posted by Home Depot to their web site. To my surprise, not on were the negative reviews not posted, but my account was deleted as well.

    My take on this is that Home Depot does NOT want negative reviews.

    FYI – I posted on a Honeywell humidifier and a Ridgid sump pump.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • Michelle

    Knowing someone who works at THD, I know if they are to post a comment , good, bad, or otherwise, they are tracked and that person is terminated. Is losing a job worth posting comments for a product ? I think not.

  • trendgurl

    i heard they do that to help boost the star rating wait until they launch the new martha stewart collection which they got from kmart and then see if they do it with all the new stuff

Ben Yoskovitz
I'm VP Product at GoInstant.

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