Comments on: The Inauthentic Potential of Personal Branding

By: Brian Wong

Brian Wong — Fri, 20 Nov 2009 22:22:27 +0000

Great advice. It helps when you have a unique name like “Ben Yoskovitz”. You are totally dominating the SERP on Goolgle for your name. With a name like mine “Brian Wong”, it's a lot tougher. Given that there are probably no less than 100,000 Brian Wong's out there.

Any advice for people with “common” names?

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Fri, 20 Nov 2009 19:21:13 +0000

Curtis – Absolutely. Your blog is an extension of your personal brand, so the same principles apply.

By: Brian Wong

Brian Wong — Fri, 20 Nov 2009 14:22:27 +0000

Any advice for people with “common” names?

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Fri, 20 Nov 2009 11:21:13 +0000

Curtis – Absolutely. Your blog is an extension of your personal brand, so the same principles apply.

By: Curtis Chambers

Curtis Chambers — Thu, 19 Nov 2009 12:01:35 +0000

The idea of being authentic also applies to blogging. One of the primary characteristics of the best (and most popular blogs) is that they are very honest and personal – in a word, authentic.

By: ridgid power tools

ridgid power tools — Sun, 25 Oct 2009 21:27:51 +0000

Hi all….

Building a brand takes a loyal and energetic following. Sometimes it takes years and sometimes months….no one can really say for sure. Its easy to write about it after the hype, but I've learned from past experience that know for sure who is going to succeed and fail is really difficult to determine…take for instance the stock market over the last 5-10 years….look at some of the major players that are now gone….countrywide, Saturn etc…

By: romandsfgfdg

romandsfgfdg — Sun, 25 Oct 2009 05:51:28 +0000

Thanks!

By: Cortney

Cortney — Fri, 23 Oct 2009 14:58:32 +0000

I agree that it is worthless to be inauthentic. Also, as stated, marketing is not fake. It is simply promoting your best attributes to meet the needs of a potential customer. For example, on a resume you try to promote the attributes that will give you the best chance of meeting the needs of a potential employer. A resume can be a starting point to building a personal brand. I feel that a the reputation of a person is what backs up your personal brand.

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Fri, 23 Oct 2009 10:58:19 +0000

It was most likely Gary Vee.

Thanks for the comment. Much appreciated.

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Fri, 23 Oct 2009 10:54:32 +0000

I don't think people will be laughing at it. The reality is that people have been brands for a long time. Think about sports figures and movie stars. They're brands all by themselves.

The difference (and key) now is that the ability to become a “star” has been democratized. You don't need to be a movie star to have a strong brand / presence / and recognition in your sphere of influence and meaning.