Instigator Blog

Over at Tell Ten Friends, Jordan is writing a 7-part series on great copywriting for the web.

He’s written 3 parts to the series so far, including:

1. Great Web Copy is All About You
2. Great Web Copy Part 2: Call to Action
3. Great Web Copy Part 3: Skip the Jargon

If you write any web copy, or plan to, I’d follow Jordan’s series carefully.

The one thing that really caught my eye was a link to FutureNowInc.com’s We We Monitor. It measures how much you’re talking about yourself versus how much you’re talking about customers on a web page. I’m guessing it looks for specific “customer-centric” words and compares those to the ones you put in for your own company name, people, etc. That’s super cool! and I’m intrigued to see what kinds of results it generates.

Generally speaking, I really like blog series, where you write a group of posts on one topic, walking the audience through each point step-by-step without making any one blog post too long. I’ve done it a few times and it’s a fun way of focusing your writing and creating more stickiness on your blog.

Thanks for the on-going series, Jordan!