Comments on: How-To Price Your Software Product http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/ Startups, entrepreneurship, business and social media Fri, 12 Mar 2010 21:22:17 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Planner Reads » Blog Archive » Take the Mystery out of Software Pricing http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-112764 Planner Reads » Blog Archive » Take the Mystery out of Software Pricing Tue, 15 Dec 2009 00:01:23 +0000 http://www.instigatorblog.com/?p=651#comment-112764 [...] written about software pricing and web application pricing before, but Neil’s book is much more complete and [...] [...] written about software pricing and web application pricing before, but Neil’s book is much more complete and [...]

]]> By: Take Most of the Mystery out of Software Pricing http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-112748 Take Most of the Mystery out of Software Pricing Mon, 14 Dec 2009 15:23:19 +0000 http://www.instigatorblog.com/?p=651#comment-112748 [...] written about software pricing and web application pricing before, but Neil’s book is much more complete and [...] [...] written about software pricing and web application pricing before, but Neil’s book is much more complete and [...]

]]> By: Benjamin Yoskovitz http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-113366 Benjamin Yoskovitz Fri, 09 Oct 2009 00:22:07 +0000 http://www.instigatorblog.com/?p=651#comment-113366 Eileen - Thank you for sharing your tips on tracking competitive pricing, much appreciated! Eileen – Thank you for sharing your tips on tracking competitive pricing, much appreciated!

]]> By: Benjamin Yoskovitz http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-111652 Benjamin Yoskovitz Thu, 08 Oct 2009 17:22:07 +0000 http://www.instigatorblog.com/?p=651#comment-111652 Eileen - Thank you for sharing your tips on tracking competitive pricing, much appreciated! Eileen – Thank you for sharing your tips on tracking competitive pricing, much appreciated!

]]> By: Eileen McS http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-111639 Eileen McS Wed, 07 Oct 2009 12:13:43 +0000 http://www.instigatorblog.com/?p=651#comment-111639 Ben, nicely laid out guide. With regard to looking at competition, one trick I use is to create a simple price level chart: I plot the list price on the Y axis and functionality (as packaged) on the X axis, starting with baseline functionality and moving to "premium features." <br>First, I plot my client's position on the chart and then add those of chief competitors (most useful to include price points higher and lower) according to what they do/don't include in their offering. It's a good way of visually evaluating whether a price is competitive and also for identifying "premium" features competitors charge extra for. Ben, nicely laid out guide. With regard to looking at competition, one trick I use is to create a simple price level chart: I plot the list price on the Y axis and functionality (as packaged) on the X axis, starting with baseline functionality and moving to “premium features.”
First, I plot my client's position on the chart and then add those of chief competitors (most useful to include price points higher and lower) according to what they do/don't include in their offering. It's a good way of visually evaluating whether a price is competitive and also for identifying “premium” features competitors charge extra for.

]]> By: marcusherzog http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-111442 marcusherzog Wed, 09 Sep 2009 06:06:42 +0000 http://www.instigatorblog.com/?p=651#comment-111442 Hi Ben, great article, I can only underline all points made. That sounds very familiar to me. Well done analysis. I wonder if you have any insight on the issue of price testing in the software industry, especially in the B2B market with rather large tickets and lower volume. Hi Ben, great article, I can only underline all points made. That sounds very familiar to me. Well done analysis. I wonder if you have any insight on the issue of price testing in the software industry, especially in the B2B market with rather large tickets and lower volume.

]]> By: gokhanht http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-111139 gokhanht Wed, 12 Aug 2009 08:56:31 +0000 http://www.instigatorblog.com/?p=651#comment-111139 <a href="http://www.nilart.net" rel="nofollow"><br>Joomla</a><br><a href="http://www.film-izleyelim.com" rel="nofollow"><br>Film izle</a><br><a href="http://www.film-izleyelim.com" rel="nofollow"><br>Film seyret</a><br><a href="http://www.film-izleyelim.com" rel="nofollow"><br>Film</a><br><a href="http://www.guzelsozlerim.org" rel="nofollow"><br>güzel sözler</a><br><a href="http://www.joomlasiteleri.net" rel="nofollow"><br>joomla siteleri</a>
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]]> By: Do Your Customers Link Value to Price? http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-111080 Do Your Customers Link Value to Price? Sun, 09 Aug 2009 18:24:36 +0000 http://www.instigatorblog.com/?p=651#comment-111080 [...] written in the past on how to price your software product and it’s clear that there are many variables and very few absolutes when it comes to pricing. [...] [...] written in the past on how to price your software product and it’s clear that there are many variables and very few absolutes when it comes to pricing. [...]

]]> By: Ben Yoskovitz http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-106582 Ben Yoskovitz Tue, 13 Jan 2009 03:12:39 +0000 http://www.instigatorblog.com/?p=651#comment-106582 @Aleksandar - thanks for the comment, and it doesn't surprise me that an increase in price resulted in more sales. Who knows if other things you were doing also had an affect on sales, but generally a lot of people do equate PRICE with VALUE. That won't be the case all the time, especially with consumers who expect to get everything for free (tsk, tsk) but it's definitely true in other areas. @Aleksandar – thanks for the comment, and it doesn’t surprise me that an increase in price resulted in more sales. Who knows if other things you were doing also had an affect on sales, but generally a lot of people do equate PRICE with VALUE. That won’t be the case all the time, especially with consumers who expect to get everything for free (tsk, tsk) but it’s definitely true in other areas.

]]> By: Aleksandar Atanasoski http://www.instigatorblog.com/how-to-price-your-software-product/2008/11/11/comment-page-1/#comment-106488 Aleksandar Atanasoski Tue, 30 Dec 2008 18:22:17 +0000 http://www.instigatorblog.com/?p=651#comment-106488 Here is a funny story... We increased the price of our product from $27 to $47 ant we got more sales. Sometimes if you want to give to much for a small price people may think it's a scam. Here is a funny story…

We increased the price of our product from $27 to $47 ant we got more sales.
Sometimes if you want to give to much for a small price people may think it’s a scam.

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