How to Build Strong Relationships with Your Customers

Treat them like people.

  • Don’t think of a customer as a disconnected voice on the phone.
  • Don’t think of a customer as a waste of time.
  • Don’t think of a customer as a pain in the ass.
  • Don’t think of a customer as an open checkbook.

You will always have difficult, frustrating, stressful and downright rude clients. They’re people remember? And some people are just like that. But…

The quicker you can turn the relationship from client to vendor into person to person the quicker you’ll be successful with that client and future ones.

Find ways to open the lines of communication, meet on common ground and share interests.

Always react professionally, calmly and respectfully. Feel free to say what you think is best, what you think is right, but always maintain a tone of professionalism.

Get to know them, and the environment in which they work. Understand the motives behind their behaviors.

Losing sight of a customer as a person is going to lose you that customer. And, get jaded from bad experiences with customers, and you could lose more than just a customer or two…your business could be in peril.

Customers are people. Find out who they really are.

[tags]customer service, customer relationships, communication, small business, business[/tags]

September 22, 2006 Posted in Business by

  • http://www.NewHomesSection.com Rick

    Clients are people too! LOL! Yes, some people are just plain rude, inconsiderate, and forgetful; but in my experiences, I’ve found that often these behaviors are not how the person acts all the time. In other words, people just have bad days. Sometimes I’ll talk with someone who sounds very rude and short with me, then I’ll talk to the same person on a different occasion and their demeanor is the complete opposite. For the most part business people are smart, and smart people know the importance of being polite!

  • http://www.NewHomesSection.com Rick

    Clients are people too! LOL! Yes, some people are just plain rude, inconsiderate, and forgetful; but in my experiences, I've found that often these behaviors are not how the person acts all the time. In other words, people just have bad days. Sometimes I'll talk with someone who sounds very rude and short with me, then I'll talk to the same person on a different occasion and their demeanor is the complete opposite. For the most part business people are smart, and smart people know the importance of being polite!

  • Pingback: » How to Build a Strong Relationship with Your Customers - A Guide to Customer Relationships for Freelancers & Self Employed - Blog for Freelancers and the Self-Employed

Ben Yoskovitz
I'm VP Product at Codified (makers of VarageSale).

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it).

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