How Much Time Does It Take To Blog?

I get asked that question a lot. Friends and other bloggers ask because they’re curious about how much time I spend blogging. Clients and prospects ask because they’re nervous about the time commitment.

I usually reply with a question of my own, “Are you talking about the time I’m thinking about blogging and the content I want to produce, or just the time it physically takes to type stuff out?”

Typing up a blog post takes anywhere from 15 minutes to an hour. It rarely takes longer than that, although occasionally it does when I’m hunting around for a great image. Ultimately, it’s not the writing (and editing) time that’s significant – it’s the thinking time.

Blogging successfully means adopting a new mindset.

That’s really the challenge. When you get neck-deep into blogging you realize that the physical act of writing is nothing more than getting pre-written blog posts out of your head. They’re pre-written because you’ve been thinking about them already, sometimes for days or even weeks.

The Blogger Mindset has a few elements:

  1. You become much more observant. Bloggers are observant people. They have to be. They need something to put into their blog tomorrow, and the next day, and the day after that. The Blogger Mindset means that you’re always looking around for something interesting to spur on a post. It might be a funny anecdote, an experience you’re having in life, or a song you’re listening to that triggers an idea. You’re always asking, “How can I turn that into a blog post?”
  2. You become more focused. Bloggers need to focus. Whether it’s on one idea for a blog post or on the news in their industry / subject of choice, the Blogger Mindset means more focus. It is easy to get distracted when you start tracking hundreds of blogs and feeds, but successful bloggers know the importance of focus and they’re mastering it daily.
  3. You become more of a salesperson. Bloggers need to be salespeople. Why? Because you’re selling your blog and its content. You’re selling it as important, meaningful, entertaining, worthwhile…and the more you blog and get into the Blogger Mindset the more you want to grow your audience and community. The result of that is becoming a better salesperson. In blog terms, selling means writing great headlines & copy and networking online.
  4. You become more social. Blogging isn’t a one-way form of communication. There’s plenty of interaction involved. You want people commenting on your blog. As a result of blogging and developing the Blogger Mindset you’ll find yourself being more open and accessible, wanting to socialize and interact with people all the time. This is key component of blogging and part of why it takes commitment and time.
  5. You become more strategic. Bloggers are strategic in a number of ways. As your blog gains popularity you’ll start looking for ways of leveraging that opportunity. Heck, opportunities will just come to you, but you have to be in the Blogger Mindset to recognize them and pounce on them. The Blogger Mindset means being strategic about what you post, how, when, why…you’re no longer just writing whatever comes to you, whenever you want.

    It also means being strategic in terms of planning the development of your blog and using it as a springboard to other things. Your blog becomes part and parcel of everything you do. It’s strategically placed at the core of all other activities, things you’re doing, and how you think.

So, how much time does it take to blog?

How many hours are you awake in the day?

Welcome to the Blogger Mindset.

March 8, 2007 Posted in Blogging by

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  • http://www.vindemiadesign.com Judy Lopez

    Hi Ben, I am so new. Is there a place I can go that is really the very beginning process of blogging? I don’t even know if I have to get back to you here to read your responseor do you email me direct.
    Thanks for your help-and patience. Everyone has to start somewhere.
    Judy

  • http://www.vindemiadesign.com Judy Lopez

    Hi Ben, I am so new. Is there a place I can go that is really the very beginning process of blogging? I don't even know if I have to get back to you here to read your responseor do you email me direct.
    Thanks for your help-and patience. Everyone has to start somewhere.
    Judy

  • http://www.instigatorblog.com Ben Yoskovitz

    Judy – There are many sites that cover the basics, although not necessarily on the technical requirements for setting up a blog / what’s involved in that process (Although it’s very easy.)

    I’d suggest: http://www.successful-blog.com as a great place to start.

    http://www.dailyblogtips.com -another great place

    And yes, everyone does have to start somewhere, so you’ve made a great first step!

  • http://www.instigatorblog.com Ben Yoskovitz

    Judy – There are many sites that cover the basics, although not necessarily on the technical requirements for setting up a blog / what's involved in that process (Although it's very easy.)

    I'd suggest: http://www.successful-blog.com as a great place to start.

    http://www.dailyblogtips.com -another great place

    And yes, everyone does have to start somewhere, so you've made a great first step!

  • http://contentquake.com paul

    ooooh, #1 is especially true! not saying the other aren’t. but you start looking everywhere for blogging ideas. and it’s amazing what you can come up with. great post.

  • http://contentquake.com paul

    ooooh, #1 is especially true! not saying the other aren't. but you start looking everywhere for blogging ideas. and it's amazing what you can come up with. great post.

  • http://www.instigatorblog.com Ben Yoskovitz

    @paul: Thanks for stopping by and commenting…I appreciate it.

  • http://www.instigatorblog.com Ben Yoskovitz

    @paul: Thanks for stopping by and commenting…I appreciate it.

  • http://www.houstonlawyersdirect.com Max @ Houston Lawyers Direct

    Ben I checked out Successful-Blog.com. Thanks! (btw how do you deal with burnout; ever just run out of ideas?)

  • http://www.houstonlawyersdirect.com Max @ Houston Lawyers Direct

    Ben I checked out Successful-Blog.com. Thanks! (btw how do you deal with burnout; ever just run out of ideas?)

  • http://www.instigatorblog.com Ben Yoskovitz

    @Max: Burnout is hard. I do run out of ideas, and it’s one of the reasons I’ve been blogging less – although that has a lot to do with being insanely busy as well.

    There’s no easy way to handle burnout except to take a break, do some reading, go “off topic” and reconnect with why you started blogging in the first place.

  • http://www.instigatorblog.com Ben Yoskovitz

    @Max: Burnout is hard. I do run out of ideas, and it's one of the reasons I've been blogging less – although that has a lot to do with being insanely busy as well.

    There's no easy way to handle burnout except to take a break, do some reading, go “off topic” and reconnect with why you started blogging in the first place.

  • http://submit.mixcat.com Rom @ Quality Link Directory

    @Ben – I admire your post and it really goes to show how much you have put into your blog.

    Success is achieved through hardwork, passion and dedication – with a little bit of creativity :)

  • http://submit.mixcat.com Rom @ Quality Link Directory

    @Ben – I admire your post and it really goes to show how much you have put into your blog.

    Success is achieved through hardwork, passion and dedication – with a little bit of creativity :)

  • http://www.instigatorblog.com Ben Yoskovitz

    @Rom: And these days with Standout Jobs consuming so much time, I’m left with less and less time to blog – be it through hard work, creativity or even luck. But we’ll keep swinging for the fences here, just the same…

  • http://www.instigatorblog.com Ben Yoskovitz

    @Rom: And these days with Standout Jobs consuming so much time, I'm left with less and less time to blog – be it through hard work, creativity or even luck. But we'll keep swinging for the fences here, just the same…

  • Liann Noble

    I thank you so much for taking this time to create this useful guide for beginning bloggers such as myself. I have a new website that I am learning how to update from my programmer. One of my very first goals is to include a blog – with the no-follow removed such as yours! (Thanks for the google juice ;-) )

  • Liann Noble

    I thank you so much for taking this time to create this useful guide for beginning bloggers such as myself. I have a new website that I am learning how to update from my programmer. One of my very first goals is to include a blog – with the no-follow removed such as yours! (Thanks for the google juice ;-) )

  • http://submit.mixcat.com Rom

    @ Ben – Very true! The time for blogging gets even lesser if you have a daytime job. But in the end, seeing how much your blog have inspired and helped others – it’s all worth it. Keep this blog a success that it is today buddy! ;)

  • http://submit.mixcat.com Rom

    @ Ben – Very true! The time for blogging gets even lesser if you have a daytime job. But in the end, seeing how much your blog have inspired and helped others – it's all worth it. Keep this blog a success that it is today buddy! ;)

  • http://www.instigatorblog.com Ben Yoskovitz

    @Liann: Glad I could help!

    @Rom: And thanks for stopping by and commenting.

  • http://www.instigatorblog.com Ben Yoskovitz

    @Liann: Glad I could help!

    @Rom: And thanks for stopping by and commenting.

  • http://www.privy2profit.com Barb

    I'm just starting out with a blog, so this post is valuable information for me. I definately need to focus.

  • http://www.privy2profit.com Barb

    I’m just starting out with a blog, so this post is valuable information for me. I definately need to focus.

  • http://www.instigatorblog.com Ben Yoskovitz

    @Barb: Best of luck getting into blogging…it’s an amazing experience.

  • http://www.instigatorblog.com Ben Yoskovitz

    @Barb: Best of luck getting into blogging…it's an amazing experience.

  • http://www.koodos.com Chloe

    “Blogging successfully means adopting a new mindset”
    I can’t believe I just saw this amazing post late. truthfully blogging kind of sets you ahead of readers from a writers point of view. Blogging is a gift and requires ample amt of time.

    Monica x

  • http://www.koodos.com Chloe

    “Blogging successfully means adopting a new mindset”
    I can't believe I just saw this amazing post late. truthfully blogging kind of sets you ahead of readers from a writers point of view. Blogging is a gift and requires ample amt of time.

    Monica x

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Ben Yoskovitz
I'm VP Product at Codified (makers of VarageSale).

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it).

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