How Do You Prepare for Presentations?

big presentation

Preparing for presentations isn’t easy. Even team meetings with your colleagues can be stressful and challenging. Few of us are true extroverts, and even fewer of us are comfortable with public speaking. Awhile ago, I joked a bit about things you shouldn’t say in a presentation but really, it’s no laughing matter.

One of the most anticipated parts of launching Standout Jobs at DEMO is the 6-minute presentation you have to give on-stage. The DEMO people are great at preparing you and letting you know what to expect, but ultimately it’s up to you. And for most presenters it will be the most important, most stressful, and biggest presentation they’ve ever given in their lives.

Some people have asked me, “What about all the VC and angel investor pitches you’ve done? Those must be pretty tough?” Yes, they are. But once you’ve done a few of them, you learn what to expect fairly quickly, and often they’re more conversations than presentations. You’re hoping to engage the potential investors in a healthy discussion. The format is typically less formal than going on-stage in front of hundreds (if not thousands) of people and doing your thing.

So how do you prepare for a big presentation?

There’s no straightforward answer. And there’s lots of great advice on public speaking and presenting out there. Some people recommend memorizing a script and practicing it intensely for as long as you possibly can. Other people suggest having key talking points and riffing on those. I’m not sure anyone would suggest going totally unprepared, because that would be tantamount to presentation-suicide … but from heavy-duty preparation to minimal preparation, you’ll get it all, and everything in-between.

Here’s my suggestion: Do what you need to in order to feel confident and comfortable giving the presentation.

If you’re not sure what to do in order to feel confident and comfortable, then I’d lean towards being more prepared than not.

Here are some tips for things you can do:

  1. Start with your key talking points. There’s no point writing a full script or presentation until you know what points you want to hammer home. Then, you can stick with a standard format: (a) tell them what you’re going to show them; (b) show them; and, (c) tell them what you just showed them.
  2. Write a script. I think this is a good idea. It lets you write everything out and start massaging the words the way you want. It also gives you a benchmark against which you can practice and refine things.
  3. Don’t get hung up on specific words. It’s unlikely that missing or changing any one word will totally ruin your presentation, so don’t worry about perfection. The only person that knows you “screwed up” is you…
  4. Find your speaking style. Over time with enough practice you can learn to speak and present in any style, but if you’re in crunch mode and don’t have enough time, just try and find your own speaking style. Find your groove. Some people are ultra-enthusiastic. Some are much calmer. For DEMO, I’m aiming for calm confidence. I’m not a flashy guy. I want people to see the practice I’m putting in, my enthusiasm and my confidence – but I’m not going “Tony Robbins” on them.
  5. Practice in front of people. I haven’t done this yet, but I’ll be doing it soon. If you haven’t given a lot of presentations this will feel awkward but it’s better to get over those feelings now rather than when you’re on stage. So practice in front of others. But be careful about taking their advice, especially if the presentation is fast approaching. The risk is that you try to incorporate changes you’re not really comfortable with, whether it’s in the actual script or in your presentation style, and you end up causing more damage than good. Given the opportunity you should seek expert help with your presentation, but be careful about how you take any advice, especially late in the game.
  6. Practice with distractions. It’s great to sit in a bubble with no distractions whatsoever and practice. You need the quiet time to memorize things and get a feel for what you’re doing. But I’m also practicing while distracted – be it by other sounds or visually (people walking by my office door, for example) because it makes me feel more confident that I can pull it off. On the DEMO stage there will be distractions. One person told me there’s a huge clock facing you counting the seconds menacingly. There are big lights, TV screens and oh ya … the people. I have to be prepared for anything, and practicing with distractions is helpful.
  7. Practice piece by piece. I’ve found it quite helpful to practice each section of my presentation in pieces. I’ll focus on one part, memorize the core elements, run through it till I’m comfortable and then move to the next piece. Then it’s just a matter of stringing the pieces together, which is easier.
  8. Think ahead. While practicing my DEMO presentation I’ve found my comfort zone when I can think of the next 1 or 2 sentences while speaking. So I’m on sentence #5 but my mind is already bringing up sentence #6 and #7. I don’t have to think too far ahead but just enough that the transition from sentence-to-sentence is ultra-smooth and simple. Each sentence triggers a reminder for the next one.
  9. Practice hand gestures. If you’re giving a “naked” presentation (with nothing in front of you like a table, etc.) then you need to be aware of what you’re doing with your hands. And your feet. So think about your hand gestures and how they relate to what you’re saying. If you plan to move around, pace in sync with your words. I’ve been practicing this for a few days with great success. The hand gestures and where I’m walking are triggers cuing what I should be saying.
  10. Find your comfort zone. All the advice in the world won’t help if you can’t get comfortable with your preparation, practice techniques and ultimately, the presentation itself. Do whatever makes you feel comfortable. The more comfortable you feel, the more confident you feel, and the better things will go.

How do you prepare for presentations? Let us know!

Photo from katrinaCS.

January 16, 2008 Posted in Marketing by

  • http://www.instigatorblog.com Ben Yoskovitz

    @Stefanie: Glad to hear it's so easy for you! For most people that's far from the case…but you're one of the lucky ones.

  • http://www.instigatorblog.com Ben Yoskovitz

    @Stefanie: Glad to hear it’s so easy for you! For most people that’s far from the case…but you’re one of the lucky ones.

  • http://www.thefederalwatch.com Federal Watch

    In my case..I always make it a point that I’m comfortable with myself..days before the actual presentation..I would always practice infront of the mirror and imagine myself standing in front of the crowd..also I try to ask some of my close friends or family members to watch me while I’m doing my speech..so that they can give their advice on what else should I do to improve it.

  • http://www.thefederalwatch.com Federal Watch

    In my case..I always make it a point that I'm comfortable with myself..days before the actual presentation..I would always practice infront of the mirror and imagine myself standing in front of the crowd..also I try to ask some of my close friends or family members to watch me while I'm doing my speech..so that they can give their advice on what else should I do to improve it.

  • http://www.larsbachmann.dk Lars Bachmann

    #22
    I tried the tip with the “no clothes audience”, and it didn’t work for me ;) I lost concentration right away, and kept focusing on one particular girl, and couldn’t stop imaging her with no clothes :)

  • http://www.larsbachmann.dk Lars Bachmann

    #22
    I tried the tip with the “no clothes audience”, and it didn't work for me ;) I lost concentration right away, and kept focusing on one particular girl, and couldn't stop imaging her with no clothes :)

  • http://www.proseo.dk PK

    well its just great when things like that work… hope for Lars B he can make it work…

  • http://www.proseo.dk PK

    well its just great when things like that work… hope for Lars B he can make it work…

  • http://hyemunar.blogspot.com Hye Munar

    Another great tips coming from you. I don’t actually go for conferences but I will keep in mind your tips as I know I can use them in the future. Thanks ;0

  • http://hyemunar.blogspot.com Hye Munar

    Another great tips coming from you. I don't actually go for conferences but I will keep in mind your tips as I know I can use them in the future. Thanks ;0

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  • http://www.nli.dk Kenneth søgemaskineoptimering

    In my experience practice is the most efficient way to getting better at giving presentations.

  • http://www.nli.dk Kenneth søgemaskineoptimering

    In my experience practice is the most efficient way to getting better at giving presentations.

  • http://dotseo.org/ Paw søgemaskineoptimering

    great tips ! however, i must say that different people have there own tricks.. but nice post anyway, i have put your feed to my reader, thanks.

  • http://dotseo.org/ Paw søgemaskineoptimering

    great tips ! however, i must say that different people have there own tricks.. but nice post anyway, i have put your feed to my reader, thanks.

  • http://www.proseo.dk peterK

    Thanks for your great tips. I’ll try to use some of them in my professionel life. They come in handy.

  • http://www.proseo.dk peterK

    Thanks for your great tips. I’ll try to use some of them in my professionel life. They come in handy.

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.proseo.dk peterK

    Thanks for some handy tips. I can use some of them both in my personal and professional life. Cheers

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • http://www.comboweb.dk Webbureau Roskilde

    It was indeed some very interesting tips. But i'd say that the best of all was Karsten Søgemaskineoptimering's: to imagine your audience naked… LOL!

  • billeder

    Starting with the key talking points is the best advice in my opinion. I hate to listen to someone who doesn't make this clear from the beginning.

  • billeder

    Starting with the key talking points is the best advice in my opinion. I hate to listen to someone who doesn't make this clear from the beginning.

  • billeder

    Starting with the key talking points is the best advice in my opinion. I hate to listen to someone who doesn't make this clear from the beginning.

  • billeder

    Starting with the key talking points is the best advice in my opinion. I hate to listen to someone who doesn't make this clear from the beginning.

  • billeder

    Starting with the key talking points is the best advice in my opinion. I hate to listen to someone who doesn't make this clear from the beginning.

  • tahir

    Sharing website : http://www.keyiflepaylas.com
    Sharing website : http://www.keyiflepaylas.com

    Very goog sharing… :)

    Language : Turkish(Orginal), Arabic, English vs…. ( Google Translate System )

  • tahir

    Sharing website : http://www.keyiflepaylas.com
    Sharing website : http://www.keyiflepaylas.com

    Very goog sharing… :)

    Language : Turkish(Orginal), Arabic, English vs…. ( Google Translate System )

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Ben Yoskovitz
I'm VP Product at Codified (makers of VarageSale).

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it).

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