HighScore House is one of our portfolio companies at Year One Labs. After leaving Year One Labs, they decided to join 500Startups and go through the 3-4 month acceleration program to continue building their product, learning and growing their network.

Yesterday, they presented at 500Startups’ Demo Day. It’s interesting to see the pitch evolve – changing as the guys learn about how to position themselves, based on the audience, etc. It’s great to see the progress they’ve made in a short few months: launching an iPad app, adding two key members to their team, and building a crucial network into Silicon Valley/Mountain View and beyond.

It might seem strange for a startup to go from one accelerator to another, but Year One Labs and 500Startups are very different programs. And I think this will become much more common as time progresses. As I’ve said before, all accelerators are different and they can provide different value at different times depending on what you need. When HighScore House started it was little more than the germ of an idea. When they left Year One Labs they had a product, traction and a very deep understanding of the market and what to do next. They were talking to customers (mostly 30-something moms) every single day, and still do.

500Startups was about continuing that work, but also about building a great network and awareness for the company. They added great advisors and investors including Jason Bailey, Kay Luo, James Levine, Dan Martell and Mike Greenfield.

Now HighScore House is going to be launching in earnest, opening up the doors and working on the key challenges they face in the market. But the foundation is there and well built, and it’ll be exciting to watch them grow (and help along the way!)