Give Out Some Link Love and Remove NoFollow


When people leave a comment on your blog (or generate a trackback by linking to a blog post), your blogging software is most likely adding the “nofollow” microformat extension. The result is that search engines like Google don’t follow those links off your site, and therefore the sites linking to you don’t gain any Google Juice from your blog.

The links work – people can click on them – but the links don’t provide any search engine value to the originating site/blog.

Why NoFollow?
The reason blog software like WordPress adds NoFollow is to minimize the benefit you’re giving any spammers who might sneak a comment or trackback in. If spammers’ links added search engine value back to their sites it would be quite beneficial for them – so NoFollow combats that.

Let’s Remove NoFollow Anyway
Recently there’s been a growing disenchantment with the NoFollow concept. If people provide legitimate, quality comments or links back to your blog, what’s the harm in giving them a little value in return? And with spam plugins like Akismet available (which do a very good job of stopping spam comments and trackbacks) it makes sense to open things up a bit and give your community some link love.

Andy Beard has a definitive list of DoFollow plugins available on his site.

Try The Link Love Plugin
I decided to implement one of the plugins called Link Love. It’s a newer plugin so I don’t know how well it works or how stable it is, but the idea is that it only removes NoFollow after a certain number of comments have been left by someone. You can set the determining value to whatever you want. I’ve set it to 3. So after you leave 3 comments, all of your links back to your site will have NoFollow removed.

I like this idea because it benefits my real community; people who frequent Instigator Blog regularly and participate. Those are the people I want to give some added value to.

DoFollow For Your True Community
NoFollow’s intention is worthy. But even with NoFollow being automatically done on blog software like WordPress you’ll still receive tons and tons of spam. So it’s not as if NoFollow by itself has stopped spammers. By removing it you’re telling your community that you care, and you’re willing to give ‘em a little link love.

Incidentally, I also enjoyed Dawud Miracle’s post about branding yourself through blog comments which added fuel to the fire for me to remove NoFollow.

If you enjoyed this post, please share it!



March 16, 2007 Posted in Blogging by

  • http://www.josweb.co.uk/ JO

    Hmmm, interesting stuff all this! I never knew that there was so much to learn!

  • http://www.josweb.co.uk/ JO

    Hmmm, interesting stuff all this! I never knew that there was so much to learn!

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  • http://www.meet4less.com Jasmine

    Well what can I say….? Power to the small people

    I hope this dofollow system helps bring interesting topics to the surface and forces the commercial marketing companies to breathe in as we share the same air as them in search engines

    xxxx Jasmine

  • http://www.apartment-finder.us/ Apartment-Guy

    I’m just learning about this whole “do follow” craze, and am liking what I’m hearing. Your synopsis of the situation is greatly appreciated.

  • http://www.flowfieldunity.transplantcomics.com Adam_Y

    Good call, I’m a recent convert to dofollow, I’m really hoping that it will help my frequent commenters… it’s nice to give a bit back.

  • http://www.asamother.com/ Amy

    I started to wonder, though. If everyone starts this then won’t the links become less valuable?

  • http://www.asamother.com/ Amy

    I started to wonder, though. If everyone starts this then won’t the links become less valuable?

  • http://www.instigatorblog.com Ben Yoskovitz

    Amy – that’s a good question, I don’t know. We’d have to ask an expert like Andy Beard.

    If you find an answer let me know!

    Meanwhile I do think spammers win the day on this one, keeping people from not using DoFollow or reverting, which we’ve started to see on some blogs…and that’s a shame for everyone.

  • http://www.instigatorblog.com Ben Yoskovitz

    Amy – that’s a good question, I don’t know. We’d have to ask an expert like Andy Beard.

    If you find an answer let me know!

    Meanwhile I do think spammers win the day on this one, keeping people from not using DoFollow or reverting, which we’ve started to see on some blogs…and that’s a shame for everyone.

  • http://andybeard.eu AndyBeard

    The short answer is you can twist your brain into such a complicated knot thinking about it that you will never get it untangled, and probably lose track of what your intended purpose was.

    I like to think people are more likely to subscribe to dofollow blogs, more likely to leave comments of value, have conversations, and link.

    I have gone in depth into the geeky side of the SEO implications. I generally advise anyone with basic to intermediate SEO skills just to ensure they have plenty of internal linking on each page through to relevant content.

    I have also explained some quite complex robust linking structures for an ideal situation, though I can’t currently give any technical support on achieving them. I still need to get them set up and tested for myself.

  • http://andybeard.eu/ Andy Beard

    The short answer is you can twist your brain into such a complicated knot thinking about it that you will never get it untangled, and probably lose track of what your intended purpose was.

    I like to think people are more likely to subscribe to dofollow blogs, more likely to leave comments of value, have conversations, and link.

    I have gone in depth into the geeky side of the SEO implications. I generally advise anyone with basic to intermediate SEO skills just to ensure they have plenty of internal linking on each page through to relevant content.

    I have also explained some quite complex robust linking structures for an ideal situation, though I can’t currently give any technical support on achieving them. I still need to get them set up and tested for myself.

  • http://www.cvachovec.de michael

    Hi!
    I use the Nofollow-Case-by-Case Plugin which is generally dofollow but allows you to selectively apply rel=”nofollow” to your comment links. So you still can make shure not to link to bad neighbourhood or share your pr with plain spammers.

  • http://www.cvachovec.de michael

    Hi!
    I use the Nofollow-Case-by-Case Plugin which is generally dofollow but allows you to selectively apply rel=”nofollow” to your comment links. So you still can make shure not to link to bad neighbourhood or share your pr with plain spammers.

  • http://aventhusiast.com Michael Lankton

    Some people get excited about the dofollow thing, but there is a caveat. If you are linking sources, or informational links in an article, consider who you are sending traffic to. Not everyone needs your link love (wikipedia is doing just fine without you), so consider your links and use nofollow accordingly.

  • http://aventhusiast.com AV Enthusiast

    Some people get excited about the dofollow thing, but there is a caveat. If you are linking sources, or informational links in an article, consider who you are sending traffic to. Not everyone needs your link love (wikipedia is doing just fine without you), so consider your links and use nofollow accordingly.

  • http://www.kruse.co.uk/ SEO BB

    Amy asks “… won’t the links become less valuable?”
    In the sense of passing link value back to your site, Google-juice if you will, yes they will become less valuable. As more and more links are made from this very page, for example, the PR that’s passed by each one will diminish.

    BB

  • http://www.kruse.co.uk/ SEO BB

    Amy asks “… won’t the links become less valuable?”
    In the sense of passing link value back to your site, Google-juice if you will, yes they will become less valuable. As more and more links are made from this very page, for example, the PR that’s passed by each one will diminish.

    BB

  • http://www.kruse.co.uk/ SEO BB

    Andy says “It is a great way to encourage legitimate thought provoking comments, and links from others.”

    Yes absolutely, and the good thing about that is peer pressure will mean the majority of bloggers will have to at least consider rethinking their nofollow policy or else risk having to write all their own content. The MFA community won’t like that!

    BB

  • http://www.kruse.co.uk/ SEO BB

    Andy says “It is a great way to encourage legitimate thought provoking comments, and links from others.”

    Yes absolutely, and the good thing about that is peer pressure will mean the majority of bloggers will have to at least consider rethinking their nofollow policy or else risk having to write all their own content. The MFA community won’t like that!

    BB

  • http://www.kruse.co.uk/ SEO BB

    It would be nice actually if the web went back to how it was originally with everyone using dofollow by default but responsibility was exercised by default by posters. Sigh :-(

    BB

    (three posts and counting :-)

  • http://www.kruse.co.uk/ SEO BB

    It would be nice actually if the web went back to how it was originally with everyone using dofollow by default but responsibility was exercised by default by posters. Sigh :-(

    BB

    (three posts and counting :-)

  • http://www.kruse.co.uk/ SEO BB

    You see this page?

    http://www.instigatorblog.com/wp-comments-post.php

    Well, if I do a long post, in FF it just freezes on this page and the post doesn’t get made. I’m trying this in IE7, let’s see how this one goes.

    BB

  • http://www.kruse.co.uk/ SEO BB

    You see this page?

    http://www.instigatorblog.com/wp-comments-post.php

    Well, if I do a long post, in FF it just freezes on this page and the post doesn’t get made. I’m trying this in IE7, let’s see how this one goes.

    BB

  • http://www.kruse.co.uk/ SEO BB

    Nope, didn’t work, I’m going to try two shorter posts.
    well they didn’t work either. I note that Andy has made some longer posts but I have to say you have a problem on this blog, posts over a certain length just cause it to freeze.

    BB

  • http://www.kruse.co.uk/ SEO BB

    Nope, didn’t work, I’m going to try two shorter posts.
    well they didn’t work either. I note that Andy has made some longer posts but I have to say you have a problem on this blog, posts over a certain length just cause it to freeze.

    BB

  • http://www.jakobdk.com Jakob Dupont Knudsen

    I am in on this as well. This is a great plugin, which is a win-win situation. No wonder why this is spreading with the speed of light.

  • http://www.jakobdk.com Jakob Dupont Knudsen

    I am in on this as well. This is a great plugin, which is a win-win situation. No wonder why this is spreading with the speed of light.

  • http://aventhusiast.com Michael Lankton

    Same here, freezes on long posts. I emailed you a comment.

  • http://aventhusiast.com mlankton

    Same here, freezes on long posts. I emailed you a comment.

  • http://www.kruse.co.uk/ SEO BB

    Ah, mlankton, you emailed me personally or Ben? I get between six/seven thousand emails a week, (my ISP loves me!) and unless you put SEO in capitals in the subject line or similar I’ll very probably miss you. I scan the subject lins and thast’s it. mostly, everything gets deleted on the server.

    But I’m glad to hear that it’s not only me having problems posting.

    BB

  • http://www.kruse.co.uk/ SEO BB

    Ah, mlankton, you emailed me personally or Ben? I get between six/seven thousand emails a week, (my ISP loves me!) and unless you put SEO in capitals in the subject line or similar I’ll very probably miss you. I scan the subject lins and thast’s it. mostly, everything gets deleted on the server.

    But I’m glad to hear that it’s not only me having problems posting.

    BB

  • http://aventhusiast.com Michael Lankton

    On the advice of my friend Jeff, who has been blogging for awhile, I commented on some dofollow blogs last week. Initially I told him that my site was less blog-like, and would develop differently, but he insisted, and I relented and followed his advice.

  • http://aventhusiast.com mlankton

    On the advice of my friend Jeff, who has been blogging for awhile, I commented on some dofollow blogs last week. Initially I told him that my site was less blog-like, and would develop differently, but he insisted, and I relented and followed his advice.

  • http://aventhusiast.com Michael Lankton

    He advised to get as many as possible, since my site is less than a week old. I told him that I wasn’t going to comment on any topic that I didn’t actually have an opinion on, so I spent an entire evening reading blog entries, and passing on the great majority of them, commenting on maybe 15 sites. When I found an article that was actually of interest, I left a relevant comment.

  • http://aventhusiast.com Michael Lankton

    The results? Not one single dofollow from the dofollow blogs. I don’t know if that was due to my using the screen name AV Enthusiast, which I have also used in web forums, and is incidentally the name of my site.

  • http://aventhusiast.com Michael Lankton

    I can understand intolerance of comment spam, but don’t punish commentors who take the time to seek you out, find and read one of your articles in it’s entirety, and take the time to participate in your discussion.

  • http://aventhusiast.com mlankton

    He advised to get as many as possible, since my site is less than a week old. I told him that I wasn’t going to comment on any topic that I didn’t actually have an opinion on, so I spent an entire evening reading blog entries, and passing on the great majority of them, commenting on maybe 15 sites. When I found an article that was actually of interest, I left a relevant comment.

  • http://aventhusiast.com mlankton

    The results? Not one single dofollow from the dofollow blogs. I don’t know if that was due to my using the screen name AV Enthusiast, which I have also used in web forums, and is incidentally the name of my site.

  • http://aventhusiast.com mlankton

    I can understand intolerance of comment spam, but don’t punish commentors who take the time to seek you out, find and read one of your articles in it’s entirety, and take the time to participate in your discussion.

  • http://aventhusiast.com Michael Lankton

    Sorry about the multiple posts, but your comments freeze on long posts.

    So what’s the problem, am I a spammer or is the dofollow community not practicing what they preach?

  • http://aventhusiast.com mlankton

    Sorry about the multiple posts, but your comments freeze on long posts.

    So what’s the problem, am I a spammer or is the dofollow community not practicing what they preach?

  • http://www.instigatorblog.com Ben Yoskovitz

    @SEO BB & mlankton: Not sure what the problem is with posting long comments. Could be an errant plugin or something of the sort. I’ve never had anyone else mention this…

    @mlankton: I’ve got the Link Love plugin set to give you Do Follow benefits after 3 comments. If it’s not working that’s a problem with the plugin itself. I’ve never checked specifically; I assumed it was working and left it as is. But you can tell me otherwise…

    As for the rest of the DoFollow community, I doubt anyone says they’ve removed NoFollow but then doesn’t. If anything they install a plugin and it doesn’t work, and they don’t realize it.

  • http://www.instigatorblog.com Ben Yoskovitz

    @SEO BB & mlankton: Not sure what the problem is with posting long comments. Could be an errant plugin or something of the sort. I’ve never had anyone else mention this…

    @mlankton: I’ve got the Link Love plugin set to give you Do Follow benefits after 3 comments. If it’s not working that’s a problem with the plugin itself. I’ve never checked specifically; I assumed it was working and left it as is. But you can tell me otherwise…

    As for the rest of the DoFollow community, I doubt anyone says they’ve removed NoFollow but then doesn’t. If anything they install a plugin and it doesn’t work, and they don’t realize it.

  • http://andybeard.eu AndyBeard

    There are 2 problems I have heard about with Link Love, first php versions, and secondly the amount of processor cycles it uses.

    A few people have used dofollow and then removed it after a while, either after careful consideration informing their readers of why, or just decided to remove it.

    There are very popular bloggers who removed their Dofollow plugins without saying anything, well before the current “movement” even started.

    Ben, you might like to check out Lucia’s Linky Love, I think it is much better coded, and in very active development.

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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