Give Out Some Link Love and Remove NoFollow


When people leave a comment on your blog (or generate a trackback by linking to a blog post), your blogging software is most likely adding the “nofollow” microformat extension. The result is that search engines like Google don’t follow those links off your site, and therefore the sites linking to you don’t gain any Google Juice from your blog.

The links work – people can click on them – but the links don’t provide any search engine value to the originating site/blog.

Why NoFollow?
The reason blog software like WordPress adds NoFollow is to minimize the benefit you’re giving any spammers who might sneak a comment or trackback in. If spammers’ links added search engine value back to their sites it would be quite beneficial for them – so NoFollow combats that.

Let’s Remove NoFollow Anyway
Recently there’s been a growing disenchantment with the NoFollow concept. If people provide legitimate, quality comments or links back to your blog, what’s the harm in giving them a little value in return? And with spam plugins like Akismet available (which do a very good job of stopping spam comments and trackbacks) it makes sense to open things up a bit and give your community some link love.

Andy Beard has a definitive list of DoFollow plugins available on his site.

Try The Link Love Plugin
I decided to implement one of the plugins called Link Love. It’s a newer plugin so I don’t know how well it works or how stable it is, but the idea is that it only removes NoFollow after a certain number of comments have been left by someone. You can set the determining value to whatever you want. I’ve set it to 3. So after you leave 3 comments, all of your links back to your site will have NoFollow removed.

I like this idea because it benefits my real community; people who frequent Instigator Blog regularly and participate. Those are the people I want to give some added value to.

DoFollow For Your True Community
NoFollow’s intention is worthy. But even with NoFollow being automatically done on blog software like WordPress you’ll still receive tons and tons of spam. So it’s not as if NoFollow by itself has stopped spammers. By removing it you’re telling your community that you care, and you’re willing to give ‘em a little link love.

Incidentally, I also enjoyed Dawud Miracle’s post about branding yourself through blog comments which added fuel to the fire for me to remove NoFollow.

If you enjoyed this post, please share it!



March 16, 2007 Posted in Blogging by

  • http://www.instigatorblog.com Ben Yoskovitz

    Shell – thanks for the comment. I think more and more people will start using DoFollow or similar plugins. To be honest, I haven’t noticed a lick of difference in terms of spam…but I have been just a bit more selective on comments that I leave up. If someone writes something totally pointless / too short / etc. I might delete it (or not approve it.)

    I think the reason is because I am giving out the link love and that should be worth something. But in the time I’ve had the plugin setup I’ve done that 3 or 4 times, so it’s not often.

  • http://www.instigatorblog.com Ben Yoskovitz

    Shell – thanks for the comment. I think more and more people will start using DoFollow or similar plugins. To be honest, I haven’t noticed a lick of difference in terms of spam…but I have been just a bit more selective on comments that I leave up. If someone writes something totally pointless / too short / etc. I might delete it (or not approve it.)

    I think the reason is because I am giving out the link love and that should be worth something. But in the time I’ve had the plugin setup I’ve done that 3 or 4 times, so it’s not often.

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  • Pingback: The I Follow “Movement” at Randa Clay Design

  • http://randaclay.com Randa Clay

    Want to tell everyone that you’ve turned off the nofollow in your comments? Check out my new “ifollow” logos- grab one for your sidebar!
    http://randaclay.com/archives/the-i-follow-movement

  • http://randaclay.com Randa Clay

    Want to tell everyone that you’ve turned off the nofollow in your comments? Check out my new “ifollow” logos- grab one for your sidebar!
    http://randaclay.com/archives/the-i-follow-movement

  • Pingback: I Follow - A movement against nofollow!

  • Pingback: More People Spread Link Love With DoFollow : Instigator Blog

  • Pingback: Just Thinkin’ » Blog Archive » IFollow Movement Gains Momentum

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  • Pingback: Removing nofollow Is Now A Movement :: Unintentionally Blank

  • http://bestofbrett.com Brett Evans

    Great post! Gonna give it a try. I hope I wont get a to many comments heh. Also will give out the comment icon to help spread the word.

  • http://bestofbrett.com Brett Evans

    Great post! Gonna give it a try. I hope I wont get a to many comments heh. Also will give out the comment icon to help spread the word.

  • Anonymous

    I’ve been an avid follower of the dofollow “campaign” ever since my eyes were opened to what nofollow actually is, and it’s great to see that more and more bloggers are standing up against it.

  • http://bloggst.com Lars-Christian

    I’ve been an avid follower of the dofollow “campaign” ever since my eyes were opened to what nofollow actually is, and it’s great to see that more and more bloggers are standing up against it.

  • http://thenextpost.blogspot.com Markk

    BTW, is WordPress getting the message on this one? Have they undone the unthinkable?

  • http://thenextpost.blogspot.com Markk

    BTW, is WordPress getting the message on this one? Have they undone the unthinkable?

  • http://workathomemomrevolution.blogspot.com/ Lisa

    I’ve jumped on the dofollow bandwagon. Thanks for getting the word out about this.

  • http://workathomemomrevolution.blogspot.com/ Lisa

    I’ve jumped on the dofollow bandwagon. Thanks for getting the word out about this.

  • http://www.thearticlewriter.com/blog/ Matt Keegan

    This past week I had a Linky Love Friday event where I linked to several sites that I had visited. Most of the people linked to did not respond, but it generated fresh comments from other folks. I rewarded their collective effort by making sure that I linked to their sites in my follow up comments.

    I want to be extremely loyal to my visitors.

  • http://www.thearticlewriter.com/blog/ Matt Keegan

    This past week I had a Linky Love Friday event where I linked to several sites that I had visited. Most of the people linked to did not respond, but it generated fresh comments from other folks. I rewarded their collective effort by making sure that I linked to their sites in my follow up comments.

    I want to be extremely loyal to my visitors.

  • http://www.instigatorblog.com Ben Yoskovitz

    Matt – thanks for the comment. People should definitely try and comment on posts that link to them, although often it’s a “thank you for the link!” which isn’t necessarily substantial enough comment to include.

    Glad it generated some discussion on your site though!

  • http://www.instigatorblog.com Ben Yoskovitz

    Matt – thanks for the comment. People should definitely try and comment on posts that link to them, although often it’s a “thank you for the link!” which isn’t necessarily substantial enough comment to include.

    Glad it generated some discussion on your site though!

  • http://www.instigatorblog.com Ben Yoskovitz

    Lisa – Great stuff, welcome aboard!

  • http://www.instigatorblog.com Ben Yoskovitz

    Lisa – Great stuff, welcome aboard!

  • http://www.rinsem.com/ Rinsem

    Rinsem’s Rink happily follows! Stop by for some link love today!

  • http://www.rinsem.com/ Rinsem

    Rinsem’s Rink happily follows! Stop by for some link love today!

  • Pingback: TechTraction » Blog Archive » Stop NoFollow and Say Yes to Do Follow

  • http://manila-mom.blogspot.com Manila Mom

    I found this blog through a dofollow list, and I have one myself at http://manila-mom.blogspot.com/2007/04/reward-your-readers-and-do-follow.html . It has helped my blog a lot, being just a little over a month old. It has also helped me learn much by reading other dofollow blogs. I must admit that some of the info is still way beyond me, though. There’s a lot more learning to do…

  • http://manila-mom.blogspot.com Manila Mom

    I found this blog through a dofollow list, and I have one myself at http://manila-mom.blogspot.com/2007/04/reward-your-readers-and-do-follow.html . It has helped my blog a lot, being just a little over a month old. It has also helped me learn much by reading other dofollow blogs. I must admit that some of the info is still way beyond me, though. There’s a lot more learning to do…

  • http://www.hobo-web.co.uk/seo-blog/?p=128 HOBO SEO

    Yup we have joined in too!

  • http://www.hobo-web.co.uk/seo-blog/?p=128 HOBO SEO

    Yup we have joined in too!

  • http://deafmusician.com Deaf Musician

    This is cool! I am downloading Link Love as we speak!

  • http://deafmusician.com Deaf Musician

    This is cool! I am downloading Link Love as we speak!

  • http://www.theinternetscashmachine.com JRE

    This dofollow idea is great. If there were only more people like you. Thanks!

  • http://www.theinternetscashmachine.com JRE

    This dofollow idea is great. If there were only more people like you. Thanks!

  • http://www.tricitiesecommerce.com/internet-marketing/ Craig Belcher

    Your blog has made my DList :) I just come across this ifollow movement just a couple of days ago and even in that short amount of time it seems to be picking up steam.

    For those reading please join us.

  • http://www.tricitiesecommerce.com/internet-marketing/ Craig Belcher

    Your blog has made my DList :) I just come across this ifollow movement just a couple of days ago and even in that short amount of time it seems to be picking up steam.

    For those reading please join us.

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  • http://www.instigatorblog.com Ben Yoskovitz

    Craig – the DoFollow movement is going strong and steady. My feeling is that in a year or less almost everyone will have initiated some form of DoFollow, or their blog software will have done it for them.

    Although, if the perception remains that you’ll get more spam it might not get the full uptake it deserves.

  • http://www.instigatorblog.com Ben Yoskovitz

    Craig – the DoFollow movement is going strong and steady. My feeling is that in a year or less almost everyone will have initiated some form of DoFollow, or their blog software will have done it for them.

    Although, if the perception remains that you’ll get more spam it might not get the full uptake it deserves.

  • http://www.tricitiesecommerce.com/internet-marketing/ Craig Belcher

    Ben, hopefully most will understand the benefits but there will always be a bad apple in the bunch that cannot resist the temptation to abuse it. Let’s keep our fingers crossed that doesn’t happen.

  • http://www.tricitiesecommerce.com/internet-marketing/ Craig Belcher

    Ben, hopefully most will understand the benefits but there will always be a bad apple in the bunch that cannot resist the temptation to abuse it. Let’s keep our fingers crossed that doesn’t happen.

  • http://www.discusswireless.com/ Sam

    I was initially a skeptic of abolishing no-follow, but this article makes a good case. By crippling the spammers we’re also preventing people with good contributions from receiving any recognition. Let’s spread the love!

  • http://www.discusswireless.com/ Sam

    I was initially a skeptic of abolishing no-follow, but this article makes a good case. By crippling the spammers we’re also preventing people with good contributions from receiving any recognition. Let’s spread the love!

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  • http://www.brilliantcheers.co.uk El Yanqui

    I’m a dofollow convert and love it. It makes blogging far more of a community affair and allows us to link to others who contribute. If I run into problems, I’ll have to look into that link love. But they’re all great alternatives to the standard no follow!

  • http://www.brilliantcheers.co.uk El Yanqui

    I’m a dofollow convert and love it. It makes blogging far more of a community affair and allows us to link to others who contribute. If I run into problems, I’ll have to look into that link love. But they’re all great alternatives to the standard no follow!

  • http://www.techathand.blogspot.com Dexter

    Nice idea to remove the nofollow .. I just learned this yesterday and Ihave already removed mine..

  • http://www.techathand.blogspot.com Dexter

    Nice idea to remove the nofollow .. I just learned this yesterday and Ihave already removed mine..

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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