Give Out Some Link Love and Remove NoFollow

When people leave a comment on your blog (or generate a trackback by linking to a blog post), your blogging software is most likely adding the “nofollow” microformat extension. The result is that search engines like Google don’t follow those links off your site, and therefore the sites linking to you don’t gain any Google Juice from your blog.

The links work – people can click on them – but the links don’t provide any search engine value to the originating site/blog.

Why NoFollow?
The reason blog software like WordPress adds NoFollow is to minimize the benefit you’re giving any spammers who might sneak a comment or trackback in. If spammers’ links added search engine value back to their sites it would be quite beneficial for them – so NoFollow combats that.

Let’s Remove NoFollow Anyway
Recently there’s been a growing disenchantment with the NoFollow concept. If people provide legitimate, quality comments or links back to your blog, what’s the harm in giving them a little value in return? And with spam plugins like Akismet available (which do a very good job of stopping spam comments and trackbacks) it makes sense to open things up a bit and give your community some link love.

Andy Beard has a definitive list of DoFollow plugins available on his site.

Try The Link Love Plugin
I decided to implement one of the plugins called Link Love. It’s a newer plugin so I don’t know how well it works or how stable it is, but the idea is that it only removes NoFollow after a certain number of comments have been left by someone. You can set the determining value to whatever you want. I’ve set it to 3. So after you leave 3 comments, all of your links back to your site will have NoFollow removed.

I like this idea because it benefits my real community; people who frequent Instigator Blog regularly and participate. Those are the people I want to give some added value to.

DoFollow For Your True Community
NoFollow’s intention is worthy. But even with NoFollow being automatically done on blog software like WordPress you’ll still receive tons and tons of spam. So it’s not as if NoFollow by itself has stopped spammers. By removing it you’re telling your community that you care, and you’re willing to give ‘em a little link love.

Incidentally, I also enjoyed Dawud Miracle’s post about branding yourself through blog comments which added fuel to the fire for me to remove NoFollow.

March 16, 2007 Posted in Blogging by

  • http://www.littlebabyguide.com Christie

    Great blog and love the layout. Thanks Ben and he best of luck with your website.

  • http://www.littlebabyguide.com Christie

    Great blog and love the layout. Thanks Ben and he best of luck with your website.

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  • http://gulawexh.truehoste.0lx.net/cassidy-vs-freeway-video/ July
  • http://wolfet.co.uk European Toxic Clan

    The rel=”nofollow” tag is so selfish, great article, lets just hope that it opens up a few eyeys to this issue.

  • http://www.staysure.co.uk OnlineTraveller

    DoFollow is great to generate more visits to your blog. As more and more people understand that they won’t get link juice by posting on nofollow blogs they will inevitably start focusing on dofollow blogs and forums. Who is google to say that blog content is inferior? Let the people decide.

  • http://www.stopsmokingwithdrsally.com Dr. Sally Witt

    Great post, and still timely!

  • http://current.com/items/89237116_forex_brotherhood_review forex brotherhood

    bravo, nofollow is hell.

  • http://www.amcoitsystems.com web development & programming

    Hi,its a very useful blog and i think it should be soon so popular blog and we got latest information from there.Thanks

  • http://rahasia.panenuang.com hariyanto

    I learnt recently about the dofollow and nofollo, and in fact I'm doubting recently if they did right with the invention of the nofollow tag, I mean, what's the aim of it?

  • http://rahasia.panenuang.com hariyanto

    I learnt recently about the dofollow and nofollo, and in fact I'm doubting recently if they did right with the invention of the nofollow tag, I mean, what's the aim of it?

  • http://www.bathingape.com.au bapes

    I added the dofollow attributed to my blog not too long ago and it is a great process I beleive.

  • http://www.bathingape.com.au bapes

    I added the dofollow attributed to my blog not too long ago and it is a great process I beleive.

  • http://www.bathingape.com.au bapes

    I added the dofollow attributed to my blog not too long ago and it is a great process I beleive.

  • http://www.fashionshed.com ed hardy

    It is good to see that a lot of people are getting behind the movement and adding the attribute. I did it on my blogs and it benefits everyone

  • http://www.fashionshed.com ed hardy

    It is good to see that a lot of people are getting behind the movement and adding the attribute. I did it on my blogs and it benefits everyone

  • http://www.fashionshed.com ed hardy

    It is good to see that a lot of people are getting behind the movement and adding the attribute. I did it on my blogs and it benefits everyone

  • http://makemoneyonline.com.au/make-money-blogging Make money blogging

    Great work Ben, I’m pleased to see you’re getting the word out about dofollow.

  • http://www.sevenfiguremarketingschool.info Seven Figure Marketing School

    how does dofollow work? i really don't know about it., all i know is blog commenting.,

  • http://www.MyrtleBeachForClosures.net/ Jason

    It's a good think that Link love is now available. That way we can filter the comments.

  • http://www.portalodisk.com.br/ Eduard

    This is a great post on a wonderful site.

  • http://www.portalodisk.com.br/ Eduard

    This is a great post on a wonderful site.

  • http://www.celticlodge.ie/ irish pub

    so nice useful points about google and seo.

  • http://www.resumeobjectiveexamples.net/ Jim

    just today came to know about link love. I checked the URL but seems liek it is not working. Does anyone hs working copy of link love plug-in?

  • http://www.seismologyonline.com/services/website.shtml web design dubai

    Say yes to Do-follow, spread some link love to others. Its really nice going through your blog Ben, like many other you have convinced me also to go for do-follow links instead no-foloow.

  • http://www.surveys4cash.com/ Online Surveys

    yep, it doesn't look LinkLove plugins works anymore. Or did you decide disable it ?

  • http://www.freebieshark.com/ Jason

    I just did the same, good move.

  • http://www.freebieshark.com/ Jason

    I just did the same, good move.

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  • Pingback: Are You Selfish? If not, let everyone follow your lead | Empower Women Now

Ben Yoskovitz
I'm VP Product at GoInstant (acq. by Salesforce).

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it).

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