Comments on: Foursquare and Pavlov’s Dog

By: lauftreff

lauftreff — Wed, 07 Apr 2010 19:56:27 +0000

What an incredible page is this? Don´t know how I came here but I like it.

By: Benjamin Yoskovitz

Benjamin Yoskovitz — Tue, 06 Apr 2010 06:59:14 +0000

Xurxo – I'd say it's sinister and brilliant, mixed together. Aren't the best things usually like that?

By: Xurxo Vidal

Xurxo Vidal — Mon, 05 Apr 2010 07:42:25 +0000

Hey Ben,

Not sure if this is sinister, brilliant or both. Marketers have always figured out how to use psychology to get people to take action. And with the recent onslew of iphone toting zombies, creating conditional reflexes shouldn't be too hard to do for the most part.

Already I've noticed major behavioral changes in many iphone/smartphone users where they tweet every chance they have or constantly get updates from a variety of apps on their device - even in socially inappropriate times - such as in the middle of a conversation. So I'd argue that stretching this development to changing behaviors is more easily done as these devices have somewhat of a hypnotic effect.

I think that some app developers have figured out a formula that works - create a game environment that inserts a competitive element to the app. Foursquare is a great example as users seem to be more interested in becoming the "mayor" of a place than getting deals.

Pavlov would have had a field day experimenting with smartphone apps!

By: vlad

vlad — Sat, 03 Apr 2010 01:07:08 +0000

I’d argue that any new mobile application will need to create a conditional reflex behavior in people to be successful, both in terms of attracting new users, but more importantly with respect to repeat usage.

By: Greg Hluska

Greg Hluska — Wed, 31 Mar 2010 11:22:12 +0000

I have to tell you, that is a very interesting look at Foursquare. But, I'm wondering – don't you think that all branding is a form of classical conditioning? Being 'educated' and supposedly intelligent, I like to think that I am immune to the conditioning effects of branding. But when I watch myself work through a grocery store, and when I analyze all the heuristics that I use, I realize that I too have been taken in……

I wonder what advances in neuro-marketing will do to change the way that companies condition us?

By: Social Media Posts You May Have Missed | Anocial

Social Media Posts You May Have Missed | Anocial — Tue, 30 Mar 2010 14:05:41 +0000

[...] Foursquare and Pavlov’s Dog: “What’s fascinating about Foursquare, and in my opinion, at the heart of its success to-date, is the fact that it has created a new, automatic user behavior.” [...]

By: Fat Burning Furnace

Fat Burning Furnace — Fri, 26 Mar 2010 15:53:31 +0000

These abilities appear out by itself if they are put in a bearings area it's a amount of activity and death. If a business can accept such an aftereffect on their consumers.

By: Free Email Finder

Free Email Finder — Fri, 26 Mar 2010 14:51:53 +0000

It’s pretty powerful stuff. I am talking mind control here. Imagine if you could condition people to respond the way you wanted.

By: Free Email Finder

Free Email Finder — Fri, 26 Mar 2010 14:51:14 +0000

It’s pretty powerful stuff. I am talking mind control here. Imagine if you could condition people to respond the way you wanted,

By: DR. WHAW? – March 24, 2010 « One True Sentence

DR. WHAW? – March 24, 2010 « One True Sentence — Wed, 24 Mar 2010 23:53:07 +0000

[...] new petition” reinforces the potential for massive backlash from fans and critics alike. 4) Foursquare and Pavlov’s dog, a Conditional Response by Ben Yoskovitz As a psych major and social media lover, I was really excited to see the word [...]