Entrepreneurs Should Never Say “Whatever.”

by Ben Yoskovitz

One of the most damaging words an entrepreneur can use is “whatever.”

It’s one of the 7 words that entrepreneurs should never say.

The only context where the word “whatever” works is when speaking to someone you trust, and you say, “Do whatever you think makes sense.”

But otherwise it smacks of indecision, laziness and worse…apathy.

Answering a question with “whatever” is tantamount to saying, “I don’t really care.”

And entrepreneurs should always care about what’s going on with their business.

It’s better to say, “I’m not sure,” or “What do you think?” when a question is asked that you don’t readily have an answer for. And if it’s not a #1 priority for you, delegate. Don’t use “whatever” as an excuse; the issue-at-hand might be extremely important to the person you’re speaking with, and “whatever” can come across as extremely uncaring and demeaning.

Part of being an entrepreneur is handling issues you’re not familiar with and doing things you don’t enjoy. In either case “whatever” is an escape route — but each time you escape responsibility you’re chipping away at your chances for success.

Don’t say whatever. Prompt discussion, dialogue, debate. Ask questions. Delegate. But don’t give up, stop caring or escape responsibility.

What words would you never use as an entrepreneur or small business owner? What words hold a negative context for your success?

August 29th, 2006

2 Responses to “Entrepreneurs Should Never Say “Whatever.””

#1 Master of Your Own Domain? Delegate Anyway. » Instigator Blog

[…] Small business owners and entrepreneurs are masters of their own domain. You rule the roost. You’re the big cheese. In many cases your business lives or dies with your effort, creativity, guts and passion. […]

#2 I’m Right and Everyone Else is Wrong » Instigator Blog

[…] Don’t shy away from it. Go out and get it. Share your ideas and be open-minded enough to accept feedback in whatever form it comes. Remember: love and hate are better than “whatever” ambivalence. Ambivalence sucks. […]

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