Does Your Blog Design Matter?

“Put your best foot forward.”

“First impressions count.”

“Are you wearing clean underwear? What happens if you get hit by a bus and have to be taken to the hospital?”

Aside from the fact that your mother most likely uttered all of these to you at some point in your life, what else are these phrases telling us?

Yup, design matters.

Your blog is an extension of you. It’s your most powerful personal branding tool (short of yourself.) It says a ton about who you are, what you’re passionate about, what you believe in, etc.

You don’t want it to look crappy, do you?
In the world of blogging, content might be king, but design is at least the court jester. And we all know the court jester is really the one keeping things together.

You need to stand out.
Before I re-designed Instigator Blog I was using a nice WordPress template, but I hadn’t modified it significantly. And you could find plenty of other blogs that looked almost the same. What did that same about me? It certainly wasn’t helping me stand out. While I was thinking about re-designing the blog I spoke to a friend of mine on the subject, and he told me (paraphrasing), “Having a custom blog design is critical. You’ll be taken more seriously, and attract more readers.”

You shouldn’t fool yourself; first impressions do count.
A higher quality blog design will give a better first impression. There’s no doubt about it. And if it encourages even one person to click through and read a bit further – and get sold on the content – then it’s worthwhile.

You shouldn’t push design to the backburner.
Design often gets pushed to the side because it’s so easy to design a basic blog. With WordPress there are countless themes you can use instantly – and with almost no modifications (or design talent) you can setup a blog. That’s a great thing because it gives everyone – regardless of technological know-how – the opportunity to express themselves. At the same time, when you want to take your blog to the next level: think design.

It’s never too late.
The beauty of blogging is that you can always change things, experiment and see what works. This holds true for copywriting, social networking and your blog design. You might start by changing some basic colors in a WordPress theme or moving things around in a sidebar (which can have a big impact) and eventually get into more sophisticated changes. You may choose to hire a blog designer to help out (there are plenty out there – if you want recommendations, feel free to ping me.)

Your blog’s design should be important to you. It reflects more than you might realize on you and how you’re perceived by others. You should always want to put your best foot forward.

Design matters.

March 14, 2007 Posted in Blog Tips by

  • http://www.lokapriya.com Lokapriya

    I totally agree with you.. But since i dont wana 'purchase' any blog design from the market, i'd rather use some free desings left on the net.. Yea i would surely like to know some good blog desings available on the net which look more professional like this one.. I would love to implement on mine too

  • http://www.lokapriya.com Lokapriya

    I totally agree with you.. But since i dont wana 'purchase' any blog design from the market, i'd rather use some free desings left on the net.. Yea i would surely like to know some good blog desings available on the net which look more professional like this one.. I would love to implement on mine too

  • http://www.lokapriya.com Lokapriya

    I totally agree with you.. But since i dont wana 'purchase' any blog design from the market, i'd rather use some free desings left on the net.. Yea i would surely like to know some good blog desings available on the net which look more professional like this one.. I would love to implement on mine too

  • http://www.lokapriya.com Lokapriya

    I totally agree with you.. But since i dont wana 'purchase' any blog design from the market, i'd rather use some free desings left on the net.. Yea i would surely like to know some good blog desings available on the net which look more professional like this one.. I would love to implement on mine too

  • http://www.8gr.org Address Labels

    Thanks, nice post.

    The beginning quotes were awesome and after reading this post I am really think to change my blog layout. As for the fact about blog design attracting visitors – I guess it is true, because when I am viewing a blog at a first view blogs/sites with a very sleek design seems to look much professional.

  • http://www.gadgets-club.com Dan

    The blog design really matter. If is ugly you will lose the most important thing you visitors trust.

  • http://www.gadgets-club.com Dan

    The blog design really matter. If is ugly you will lose the most important thing you visitors trust.

  • http://www.tahera.co.uk Tahera

    I have just started a new blogging site, and spent ages researching for the perfect design…i totally agree with this post, first impressions are everything. but alas the perfect design to an amateur like me can also cost mucho.

  • http://www.tahera.co.uk Tahera

    I have just started a new blogging site, and spent ages researching for the perfect design…i totally agree with this post, first impressions are everything. but alas the perfect design to an amateur like me can also cost mucho.

  • seoblogcentral01

    Friends,
    vBulletin Blog is a fully featured blogging add-on that enables community members to create their very own online blogs within vBulletin.Upgrades and new installations of the Blog follow the same process: upload the files and import the XML. After this, you will see a message that your upgrade or install was successful.

    Thanks,
    seoblogcentral – vbulletin,jelsoft,forum,bbs,discussion,bulletin board,message board,blog,discussion forum

  • http://www.seoblogcentral.com forumcentral1

    vBulletin Blog makes it simple for community members to create their own space within the community. Getting started is as simple as posting the first message (using the same familiar vBulletin editor). There is no lengthy setup process – blog owners are free to personalise their blog at any time by defining a title and a description that will appear at the top of every blog post.

    Thanks
    seoblogcentral – vbulletin,jelsoft,forum,bbs,discussion,bulletin board,message board,blog,discussion forum

  • seoblogcentral02

    vBulletin Blog makes it simple for community members to create their own space within the community. Getting started is as simple as posting the first message (using the same familiar vBulletin editor). There is no lengthy setup process – blog owners are free to personalise their blog at any time by defining a title and a description that will appear at the top of every blog post.

    Thanks
    seoblogcentral – vbulletin,jelsoft,forum,bbs,discussion,bulletin board,message board,blog,discussion forum

  • seoblogcentral02

    vBulletin Blog makes it simple for community members to create their own space within the community. Getting started is as simple as posting the first message (using the same familiar vBulletin editor). There is no lengthy setup process – blog owners are free to personalise their blog at any time by defining a title and a description that will appear at the top of every blog post.

    Thanks
    seoblogcentral – vbulletin,jelsoft,forum,bbs,discussion,bulletin board,message board,blog,discussion forum

  • seoblogcentral02

    vBulletin Blog makes it simple for community members to create their own space within the community. Getting started is as simple as posting the first message (using the same familiar vBulletin editor). There is no lengthy setup process – blog owners are free to personalise their blog at any time by defining a title and a description that will appear at the top of every blog post.

    Thanks
    seoblogcentral – vbulletin,jelsoft,forum,bbs,discussion,bulletin board,message board,blog,discussion forum

  • chad

    Of course templates are really important in the blogs.
    Take a look: http://www.vismomedia.com
    and get paid for hosting cool videos in your blogs.

  • http://www.ashmenon.com/ Ash Menon

    I once read on a blog entry similiar to this, about blog design, the following phrase:

    “Remember that blogs are like babies. No one thinks yours is as cute as you do.”

  • http://www.ashmenon.com/ Ash Menon

    I once read on a blog entry similiar to this, about blog design, the following phrase:

    “Remember that blogs are like babies. No one thinks yours is as cute as you do.”

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Ha! That's a great comment, and very true. Much appreciated…

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Ha! That's a great comment, and very true. Much appreciated…

  • http://www.instigatorblog.com Benjamin Yoskovitz

    Ha! That's a great comment, and very true. Much appreciated…

Ben Yoskovitz
I'm VP Product at Codified (makers of VarageSale).

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it).

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