Marketing

I’m a big believer in content marketing. I’ve produced content to help market and promote my own business, and I’ve seen it used successfully by others as well. One of the biggest challenges with content marketing is that the barrier to produce content online is so low, everyone can do it. As a result, the [...]

I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to consumers.
Dharmesh Shah and Brian Halligan are smart guys. They’re the founders of Hubspot, and masters [...]

Say that 5 times fast, will ya?
The truth is, I don’t have 650 reasons to do anything, but having spent the last few days doing some research into digital agencies, social media agencies, web companies, PR firms, etc. (all service companies) it’s somewhat shocking and hugely disappointing to see the amount of wasted bits and [...]

Turns out, people like surprises. Who’d a thunk it?
Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing!
And most important for businesses out there: People will pay for surprise.
Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick around here for [...]