10 Steps to Building an Online Media Empire

by Ben Yoskovitz

Roman Legion

Many bloggers dream of creating media empires. Few of us come even close.

Having a popular blog is just one minor step in the process. It’s what you do next that’s critical. Many people start selling advertising or try and build revenues through affiliates. Some create e-books, offer white papers, or branch off into consulting services based on their expertise. All good things, but all relatively small steps.

Of course, it’s understandable. Few of us blog full-time. It’s not easy to blog full-time and be able to pay the bills. The amount of time, dedication and expertise required is immense.

But when we see examples of people building out mini-media empires like TechCrunch, GigaOm, ProBlogger, Know More Media, Positive Media Blog Network, and others, we feel like it’s possible for us as well. And it is.

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September 14th, 2007

The Carnival of Bootstrapping Entrepreneurs Launches

by Ben Yoskovitz

The Carnival of Bootstrapping Entrepreneurs was initiated by Raj Dash. Anything that helps aggregate quality content related to entrepreneurship and bootstrapping is a good idea in my books.

One of my articles made it in — Is Guy Kawasaki’s Backhand Better Than His Server? which was a quick look at his new startup Truemors and the lessons learned in building it on the cheap.

For those of you not familiar with Blog Carnivals you’re missing out on a great opportunity to generate buzz for your blog and network.

I ran the Carnival of Entrepreneurs for awhile at Startup Spark and I’m very happy to see it living and breathing successfully.

The key to success for blog carnivals is to have great people running them, and new people submitting all the time. If it’s the same people over and over, the carnivals grow stale. So go find a blog carnival that suits your blog and start participating today. And if you don’t find one that works, start your own!

July 12th, 2007

The Holy Crap Reaction to Competition

by Ben Yoskovitz

Every company has competition. If you don’t think you have competition you’re wrong. It’s out there. And more is on its way.

There are pros and cons to keeping an eye on your competition, but obsessing over them is a mistake.

Still, when you’re working on a stealth startup, moving at a 100 miles a minute to get to market, and you think you’ve got a killer idea worth millions, you can’t help but feel stunned when you discover new competition.

It’s the “holy crap” reaction.

The “holy crap” reaction goes something like this:

  1. Someone tells you about a new company “in your space”, or you discover them on your own.
  2. You take a cursory look.
  3. You’re stunned by the slickness and “Web 2.0″ style of their website.
  4. You read their tagline and a bit of their messaging on the home page. It sounds a lot like what you’ve been talking about.
  5. You quickly glance at their feature set or demo, but by this time you’re too panicked to really look. You see a couple keywords and feature items that look similar to what you’re planning and you scream…

Holy Crap! They’re doing exactly what we’re doing!

Often, you’ll scream this out loud to your co-founders sitting nearby, and they’ll go through the motions, and get to the same conclusion. Hopefully no one jumps out any windows, or breaks into heaving sobs.

man under desk

Ultimately, every company has competition, remember?

After fully engaging in the “holy crap” reaction for a few minutes, it’s time to calm down and investigate things a bit further. Most likely, you’ll draw these conclusions:

  • They’re not doing exactly what we’re doing.
  • They’re not that far ahead.

In order to truly get past the “holy crap” reaction to competition you need to have an ultra-clear understanding of your company’s purpose and value proposition.

It’s not about the competition. It’s all about you. When you look at competition and panic, restore your faith through your own company’s strengths; not the competitions’ weaknesses and differences. Without a clear purpose, value proposition and plan of attack for getting things done, you’ll get so rattled by the competition that you’ll stumble and possibly fail.

Holy crap.

June 25th, 2007

Universities Need To Develop Entrepreneurs

by Ben Yoskovitz

Universities don’t do enough to foster an environment of entrepreneurship.

Certainly, some do. Stanford and MIT come to mind as great examples. But what about in Canada?

I’ve been speaking with a lot of people about hiring. The folks at Code Genome, for example, just recorded their first video job ad looking for a Web Developer. In almost all cases, companies are willing to hire developers and programmers out of university, but they’re looking for more than the basic knowledge they gain in their classes. It’s not enough that you learned C++ in a couple classes, what else have you done?

The frustration among many companies is clear; university graduates are coming out with very little enthusiasm for entrepreneurship, and very little sense of what’s going on beyond their classroom walls. Blogging? Social media? Ruby on Rails?

Montreal’s tech scene is exploding. Between regular BarCamps, DemoCamps, other unconferences and monthly Tech Entrepreneur Breakfasts there’s no shortage of opportunities for university students to get out there, network and connect.

But at the last BarCamp I only met one university student. And only one student has ever shown up to the entrepreneur breakfasts (that I’m aware of). Incidentally, that student found a great job at an awesome startup in Montreal. Not because he went to the entrepreneur breakfast specifically, but because he was plugged into what’s going on.

Why aren’t more students plugged in? And for that matter, why aren’t more teachers plugged in?

Entrepreneurship isn’t something that should be taught exclusively to business students. It should be taught across multiple disciplines. And more than that, it should be fostered more aggressively and continuously within university environments. The same holds true for things like blogging, social media, networking, etc.

The sooner we open students’ eyes up to the possibilities, the better. Start in highschool. And by the time students are in university they should already be thinking about businesses they’re going to start, and they should have the support infrastructure in place to help.

A couple weeks ago I received an email from a McGill student. Along with another student he’s started a business. I was glad they reached out. And I expressed my frustration with the lack of entrepreneurs coming out of university. His response was, “I think it’s a function of what’s being taught.”

Firstly, it was nice to hear of people in university trying to build a business. Secondly, I agree with this fellow, but I think it goes beyond that. It’s a cultural thing. Universities shouldn’t be spitting out graduates that are designed to find jobs in huge companies, treated like cogs, with the expectation that they’ll work there till they retire. Those days are over.

Universities Need To Develop Entrepreneurs

It starts with a cultural shift. Easier said than done, but if a university like McGill can understand the importance of entrepreneurship for society, then it can look for ways to help.

I don’t have all the answers, but I do want to make some suggestions (and not just complain!)

  1. Teach Entrepreneurship. There are lots of ways to do this, but encourage students in non-business disciplines to study entrepreneurship. Get Computer Science and Engineering students taking a few classes on starting businesses, etc.
  2. Provide Startup Services. Universities have lots of resources. Setup some support services - lawyers, bookkeeping, mentorship programs - stuff that all entrepreneurs need but don’t know how to find at such an early stage. More than likely, universities will want an equity position out of startups in a case like this, and that’s fine, but keep it reasonable.
  3. Bring in Guest Lecturers. Sometimes, people just need a little inspiration and a wee push. There are plenty of great entrepreneurs in Montreal and elsewhere that should be willing to come in and speak for a couple hours about their experiences…especially if they came out of university and started a business. Show students that there’s more than just a “day job” waiting for them.
  4. Encourage Experimentation with New Technology. Universities are always behind the times, it’s just the way it is. But it can’t be that hard to offer up a class or two that are based on experimentation with new technology. I think of these as “work classes.” Go build a project in a new technology, something the university doesn’t teach, and then teach the class what you did. Everyone benefits.
  5. More Co-Op Programs. Every single Computer Science and Computer Engineering student should be doing some amount of co-op work. Get them placed in a job somewhere, preferably a small company or startup and let them experience the real world.
  6. Get Teachers and Students Connected. Teachers and students should be very well connected with the rest of the world. It’d be cool if a new university student, with all of his/her introductory materials, was also given a list of great local and non-local blogs/websites they should be reading. That would instantly tell a student, “There’s more to life than what you’ll learn here. Go read OnStartups and Venture Hacks.” Teachers should be following the local scene for events that they and their students would benefit from.
  7. Contests and Cash Prizes. A little motivation never hurt anyone, right? Get some corporate sponsored contests with cash prizes in place for business plans, business ideas, prototypes, etc. Get students working together, challenging one another and receiving real world feedback (plus cash!)

Universities are doing their students a disservice by not encouraging and supporting entrepreneurship. And companies - particularly startups and early stage ones - can’t find the right combination of technical, business and entrepreneurial skills and passion they so desperately need.

May 21st, 2007

Entrepreneurs Should Plan Their Finances And Invest Wisely

by Ben Yoskovitz

Go big or go home. It’s a great mentality; an approach that says, “I’m here to conquer and truly change things, not make a few waves and disappear.”

Many entrepreneurs start businesses with the goal of making lots of money. It’s not the only reason to start a business, nor should it be the first, but it ain’t bad if you can get it. And there’s no shame in gunning for it either.

The problem with entrepreneurs is that they live that goal so absolutely they forget to plan everything else around them.

Specifically, many entrepreneurs ignore solid, financial planning — after all, you’re going to be filthy rich when Google buys your company, so why plan for your financial future, right?

Tsk. Tsk.

For years, my financial strategy was to hit it big with my entrepreneurial endeavors and not worry about anything else. My startups didn’t have pension plans, and I wasn’t putting a lot of money away. Part of that was my own sacrifice to keep my company afloat - for the first few years I barely paid myself and when times were tough I was down to half salary. So there wasn’t a lot to put away…but when there was, financial planning for retirement wasn’t a high priority.

Times have changed. I’m starting a new company, Standout Jobs, which means throwing myself in heart, mind and wallet. But I also have a greater perspective. I know Standout Jobs will be successful, but I also know that it’s important to think about the long term future.

At The Power Within a few weeks ago, financial guru Terry Savage, spoke about the basics of smart investing. The simple act of putting some money into an RRSP every month starting at a young age, can pay huge dividends in the future. She wasn’t teaching anything new, but it did remind me of how important it is to have a financial plan that goes beyond, “sell to Google for billions.”

Every entrepreneur should think about the long term future.

It will give you a greater perspective on what you’re doing. It’ll force you to think more seriously and impassionately about your finances. You don’t want your passion for entrepreneurship clouding your perspective of how to be financially smart.

Being an entrepreneur doesn’t mean you have to be a cavalier, free spender with no sense of what’s coming tomorrow or thirty years from now. I hope you sell to Google. I hope you make millions. Even if you do, the fundamentals of smart financial planning and investing will always be critical; don’t ignore them.

April 24th, 2007
Co-Founder of Standout Jobs.
Entrepreneur and Opportunity Seeker!
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