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My thoughts & lessons learned on startups, entrepreneurship, marketing and other stuff.

How to Start a Company While Still in School

April 13, 2010 Posted in Entrepreneurship by Ben Yoskovitz View Comments

I started my first company in 1996 while attending McGill University. It was between my 3rd and 4th years. I completed my degree and graduated, but work was a heck of a lot more fun. Plus, I never picked up my diploma…

Earlier today I spoke at Startup Square’s inaugural event. What’s great about Startup Square is that it’s a collaboration of students from different universities and schools in Montreal. If the administrators at these places won’t get together and help create an entrepreneurial culture, then the students will take the reigns. And that’s exactly how it should be. Inasmuch as it would be wonderful to see a complete bridge between entrepreneurs – schools – students, we may have to skip the middleman.

My presentation was entitled, “How to be an Entrepreneur While Still in School”. It was really a glorified trip down memory lane, covering some of the bumpy, funny and successful moments in my entrepreneurial career. Hopefully the students found it worthwhile. Without a doubt there are many smarter and more creative folks out there, and I’m hunting for them. But the truth is that smarts and creativity only get you so far, being opportunistic on the other hand…

I’ve included my presentation below, but most of it won’t make a lot of sense out of context. However, I did want to discuss 3 key points about how students can be entrepreneurs while still in school (or immediately after graduating):

  1. Be open
  2. Take risks
  3. Be strategic

It’s really as simple as that. Everything I’ve done (successfully and unsuccessfully) has been a result of combining those three elements.

You have to be open to opportunity, recognize it and go for it when it comes. You have to be willing to take risks and realize that they’re not that risky after all. And you have to be strategic about what you do and how you go about it. You’re not out there in the world shooting a machine gun with your eyes blindfolded. You’ve got a precision laser assault rifle (or some such nasty weapon of choice) and your eyes are very much open.

Be open. Take risks. Be strategic.

And if you have any questions about the presentation, please ask. If you’d like to meet, connect, talk about startups, your startup, or working at a startup, use the Tungle.me widget in the sidebar.

images in the presentation provided by Shutterstock


Startup Camp Needs More Startups to Present

November 11, 2008 Posted in Entrepreneurship by Ben Yoskovitz View Comments

Startup Camp Montreal

In this tough economic climate raising capital is going to be even harder. It was already hard (for most people), and venture capitalists or holding the purse strings tighter than ever. With that in mind, it’s the perfect time to improve your pitch. A bad pitch will kill you each and every time; and it’s even more important at this stage to keep the doors from closing in your face.

Startup Camp Montreal – organized by the good folks at Embrase – is an opportunity to get on stage, in a relatively friendly atmosphere amongst friends and peers, and do your pitch for raising capital. There are judges as well, venture capitalists, angel investors and others, that will critique your presentation, ask tough questions and generally … help you out.

They want more startups to apply – and I would encourage you to do so. All you have to do is list your company, and get in touch with them. It’s a good environment to test out your pitch, get honest feedback and improve.

Here are the Startup Camp details:

Date : November 27th, 2008
Time : 6pm to 10pm EST
Location : SAT – Société des arts technologiques
Address : 1195 Saint-Laurent boulevard, Montreal Google Map


One of the Coolest Jobs Around – Community Manager at Akoha

July 25, 2008 Posted in Entrepreneurship by Ben Yoskovitz View Comments

Paying Lip Service to Failure Is Not Enough

December 3, 2007 Posted in Entrepreneurship by Ben Yoskovitz View Comments

Facebook Weekend in Toronto Coming Up

November 28, 2007 Posted in Entrepreneurship by Ben Yoskovitz View Comments