Comments on: Blog Posts Should Be About One Thing

By: How Much Time Does It Take To Blog? : Instigator Blog

How Much Time Does It Take To Blog? : Instigator Blog — Thu, 08 Mar 2007 15:47:55 +0000

[...] become more focused. Bloggers need to focus. Whether it’s on one idea for a blog post or on the news in their industry / subject of choice, the Blogger Mindset means more focus. It is [...]

By: Mark Vladir

Mark Vladir — Mon, 05 Mar 2007 22:04:41 +0000

I know I read so many blogs that anything more than four or five paragraphs makes me think twice about even starting reading.

The more focused and targeted the post, the more likely I’ll stick around to hear what you have to say…

By: Mark Vladir

Mark Vladir — Mon, 05 Mar 2007 22:04:41 +0000

I know I read so many blogs that anything more than four or five paragraphs makes me think twice about even starting reading.

The more focused and targeted the post, the more likely I'll stick around to hear what you have to say…

By: Ben Yoskovitz

Ben Yoskovitz — Tue, 27 Feb 2007 20:12:34 +0000

John – I’m sure Seth has talked about focusing on ideas. If you read his book “small is the new big” it’s all (mostly) very short anecdotes that are hyper-focused on getting one point across.

As for Steve Pavlina – he’s done a great job, and yes, his posts are longer, but I bet if you look at them closely you’d see they’re also very focused on one idea – maybe bigger ideas that require more detail and explanation. Remember: it’s not the length of the post that I’m talking about here as much as the focus of it.

Thanks for the comment!

By: Ben Yoskovitz

Ben Yoskovitz — Tue, 27 Feb 2007 20:12:34 +0000

John – I'm sure Seth has talked about focusing on ideas. If you read his book “small is the new big” it's all (mostly) very short anecdotes that are hyper-focused on getting one point across.

As for Steve Pavlina – he's done a great job, and yes, his posts are longer, but I bet if you look at them closely you'd see they're also very focused on one idea – maybe bigger ideas that require more detail and explanation. Remember: it's not the length of the post that I'm talking about here as much as the focus of it.

Thanks for the comment!

By: John Wesley

John Wesley — Tue, 27 Feb 2007 20:09:31 +0000

Did you get that from Seth Godin? I think I remember something similar in his ebook ‘Who’s Out There’.

Maybe great minds think alike. Anyways, I certainly agree. A blog isn’t a novel, people have limited time. Staying on focus is key.

On the other hand, people like Steve Pavlina have done great by making every entry a thousand words, so who knows.

By: John Wesley

John Wesley — Tue, 27 Feb 2007 20:09:31 +0000

Did you get that from Seth Godin? I think I remember something similar in his ebook 'Who's Out There'.

Maybe great minds think alike. Anyways, I certainly agree. A blog isn't a novel, people have limited time. Staying on focus is key.

On the other hand, people like Steve Pavlina have done great by making every entry a thousand words, so who knows.

By: Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Wish I wrote that – 2

Tue, 27 Feb 2007 12:26:01 +0000

[...] Blog Posts Should Be About One Thing [...]

By: Ben Yoskovitz

Ben Yoskovitz — Mon, 26 Feb 2007 02:01:07 +0000

Bob – multiple topics in a blog is fine – multiple topics in one post is another story. It’s just too hard to follow, read quickly, enjoy and process. Also, remember, part of blogging is generating discussion – having a rambling, multi-idea blog post doesn’t encourage commenting it encourages confusion.

By: Ben Yoskovitz

Ben Yoskovitz — Mon, 26 Feb 2007 02:01:07 +0000

Bob – multiple topics in a blog is fine – multiple topics in one post is another story. It's just too hard to follow, read quickly, enjoy and process. Also, remember, part of blogging is generating discussion – having a rambling, multi-idea blog post doesn't encourage commenting it encourages confusion.