The best blog posts contain only one idea.
It doesn’t matter whether the posts are short or long, five words or five thousand words, people appreciate the singularity and focus of blog posts that are only about one thing.
This is one of our biggest challenges. Many bloggers are ramblers, and we write like we talk. After all, it’s rare to have a meeting or conversation about one thing. But the problem with the multi-idea blog post is that most people who read blogs are scanners.
Ramblers and scanners don’t mix.
Scanners don’t read in-depth and don’t want to see a post that bounces between ideas. They want one idea. Clear. Obvious.
And ideally, you need to get to the point as quickly as possible. So not only are you limited to one idea per blog post, but you better get that idea out there in the very first sentence.
The best blog posts are about one thing. The more laser-focused the blog post, the better. If you look at your blog post and it’s got two or more ideas in it, you know what you’ve got? Two or more blog posts. Break it up, focus on one thing at a time and you’ll be writing better blog posts.