Blog Hack: Link to New Blogs and Get More Readers


All bloggers are surrounded by their own blog communities. But the number of blogs within any given community is finite. It’s certainly not a walled garden, but growing thenetwork of people you communicate with regularly takes time.

As a result, bloggers often link to the same people over and over. That’s not a bad thing: the links still have value (for SEO, Technorati, and your audience) but there’s so much more to discover.

So the next time you’re writing a blog post, try finding new blogs and linking to them. It’s not always obvious – to go out, find blog posts relevant to your topic, and link to them – but it works well for breaking out of your existing community and reaching others. And it’ll help bring in fresh links back and new readers.

Here’s a simple blog hack to make it happen:

  1. Pick the link locations. Preview your blog post and look for key places where links would be valuable.
    • In lists, try and put a link in every second or third point.
    • Links work well at the beginning and end of posts when you’re hammering home key messages.
    • Use links to other sites to back up the point you’re trying to make.
    • Find important keywords throughout your post, and pepper them liberally with links. As David Airey, a graphic designer in Edinburgh points out, you shouldn’t use generic terms like “click here” for links, it completely devalues them.

    With the keywords and phrases picked out for your links, it’s time to find new blogs worth linking to.

  2. Discover new blogs. Search for the keywords and phrases using Google Blog Search, which shows more recent content, and Google for a broader archive.
  3. Quickly pick promising results. Select a bunch of potentially relevant stories and launch new browser tabs/windows for each.
  4. Find relevant content. Scan each new blog for relevant content. Decide if they’re worth linking to for one of the keywords or phrases you’ve selected.
    • Keep your eyes open for great quotes you can pull (instead of just links.)
    • Don’t worry if the entire blog post isn’t relevant, the key is you’re linking to someone you’ve never linked to before.
    • Add the new blog to your RSS Reader or make a note to check it out in more detail later.
  5. Change up your keywords. If you don’t find something worth linking to quickly, try changing your keywords and phrases a bit, but don’t overburden yourself. You don’t want to take too much time and there will always be more opportunities to link to others.

Finding and linking to new blogs isn’t something you need to do on every blog post. Pick a blog post each week that you think will be a home run and spend a bit of extra time adding links to it. The extra effort over time, will be well worth it.

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August 8, 2007 Posted in Blog Tips by

  • http://cmsmdy.blogspot.com CHAN

    the link (URL) for google blog search is wrong. It should be > http://blogsearch.google.com/

    best wishes,

    CHAN

  • http://www.instigatorblog.com Ben Yoskovitz

    Chan – Thanks for the catch. The URL actually does work, but I added a trailing slash at the end that broke it. Interesting eh?

    So this works: http://www.google.com/blogsearch

    But this doesn’t: http://www.google.com/blogsearch/

  • http://www.davidairey.com/ David Airey :: Graphic Designer

    Excellent tips, Ben.

    When I’m piecing together a blog post, I’ll often use Google’s blogsearch to find others who are writing about what I am. That way I can both add to the resources of my post, and give a little mention to worthy bloggers who have similar interests.

    Thanks for your kind mention, and for the useful anchor text. Very much appreciated.

  • http://balez.ca/mat Mat

    Nice tips Ben. Searching for keywords to decide on who to link to is something that wasn’t even on my radar.

    Part of me (the purist part) cringes at the thought of manipulating the system like this, though. I know, I know… I’m a naive fool.

  • http://www.instigatorblog.com Ben Yoskovitz

    Mat – How is it manipulation? *smile*

    Using keywords to find other blogs is a perfectly reasonable way to discover new content.

    An element of what I’m talking about is certainly “linkbaiting” (which I don’t have any issues with as a practice) but I’m also NOT focusing on A-listers or top blogs whatsoever; just on blogs that are a good match.

  • http://cmsmdy.blogspot.com CHAN

    the link (URL) for google blog search is wrong. It should be > http://blogsearch.google.com/

    best wishes,

    CHAN

  • http://www.instigatorblog.com Ben Yoskovitz

    Chan – Thanks for the catch. The URL actually does work, but I added a trailing slash at the end that broke it. Interesting eh?

    So this works: http://www.google.com/blogsearch

    But this doesn't: http://www.google.com/blogsearch/

  • http://www.davidairey.com/ David Airey :: Graphic Designe

    Excellent tips, Ben.

    When I'm piecing together a blog post, I'll often use Google's blogsearch to find others who are writing about what I am. That way I can both add to the resources of my post, and give a little mention to worthy bloggers who have similar interests.

    Thanks for your kind mention, and for the useful anchor text. Very much appreciated.

  • http://balez.ca/mat Mat

    Nice tips Ben. Searching for keywords to decide on who to link to is something that wasn't even on my radar.

    Part of me (the purist part) cringes at the thought of manipulating the system like this, though. I know, I know… I'm a naive fool.

  • http://www.instigatorblog.com Ben Yoskovitz

    Mat – How is it manipulation? *smile*

    Using keywords to find other blogs is a perfectly reasonable way to discover new content.

    An element of what I'm talking about is certainly “linkbaiting” (which I don't have any issues with as a practice) but I'm also NOT focusing on A-listers or top blogs whatsoever; just on blogs that are a good match.

  • http://bestofbrett.com Brett Evans

    Thanks for the tip! I always have a problem finding new blogs to link to. I typically just link to the ones that I read in my google reader.

    Thats probably why my links aren’t flowing in that much either…hmmm

  • http://bestofbrett.com Brett Evans

    Thanks for the tip! I always have a problem finding new blogs to link to. I typically just link to the ones that I read in my google reader.

    Thats probably why my links aren't flowing in that much either…hmmm

  • http://www.businessopportunitiesandideas.co.uk/ John

    Finding new _relevant_ blogs is always a challenge, even with Google blog search, anyone got any tips?

  • http://www.businessopportunitiesandideas.co.uk/ John

    Finding new _relevant_ blogs is always a challenge, even with Google blog search, anyone got any tips?

  • http://blog.kimvallee.com At home with Kim Vallee

    technorati helped me to find new bloggers. Do not underestimate the power of other bloggers blogroll. Check out the unfamiliar names and after going further down the line you may discover a new track of bloggers. Check who commented on these new blogs. Exploring bloggers from other countries is another of my tactic.

  • http://blog.kimvallee.com/ AtHomewithKimVallee

    technorati helped me to find new bloggers. Do not underestimate the power of other bloggers blogroll. Check out the unfamiliar names and after going further down the line you may discover a new track of bloggers. Check who commented on these new blogs. Exploring bloggers from other countries is another of my tactic.

  • http://www.instigatorblog.com Ben Yoskovitz

    Kim – Those are all good ways of finding and discovering new blogs. But they’re also a bit more time intensive and not as appropriate when you’re just looking for a quick link or two.

    But definitely worth the time to discover great content out there!

    Thanks for stopping by and commenting, I appreciate it.

  • http://www.instigatorblog.com Ben Yoskovitz

    Kim – Those are all good ways of finding and discovering new blogs. But they're also a bit more time intensive and not as appropriate when you're just looking for a quick link or two.

    But definitely worth the time to discover great content out there!

    Thanks for stopping by and commenting, I appreciate it.

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  • http://aventhusiast.com AV Enthusiast

    Great advice on searching same topic blogs for relevant quotes.

    No one appreciates link love like a blogger, and I’m sure sending traffic to another blog will usually pay back in referred traffic to your site.

  • http://aventhusiast.com AV Enthusiast

    Great advice on searching same topic blogs for relevant quotes.

    No one appreciates link love like a blogger, and I'm sure sending traffic to another blog will usually pay back in referred traffic to your site.

  • http://ivo.co.za/ Ivo Vegter

    @Mat: Sure, you don’t want to do this just because you’re linking.

    However, I often research a blog post (which I have a habit of doing, because of a journalism background). Clearly, quoting someone, or making claims that need support, are a good reason to link. But sometimes there are also blogs that have made good points about my subject, and they did so first. So in compiling a good overview of the topic, it makes a lot of sense to link to those blogs or websites, even if only to give credit where it’s due.

    The result, conveniently, is a post that can generate useful traffic.

  • http://ivo.co.za/ Ivo Vegter

    @Mat: Sure, you don't want to do this just because you're linking.

    However, I often research a blog post (which I have a habit of doing, because of a journalism background). Clearly, quoting someone, or making claims that need support, are a good reason to link. But sometimes there are also blogs that have made good points about my subject, and they did so first. So in compiling a good overview of the topic, it makes a lot of sense to link to those blogs or websites, even if only to give credit where it's due.

    The result, conveniently, is a post that can generate useful traffic.

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  • http://www.instigatorblog.com Ben Yoskovitz

    @AV Enthusiast: Generally, what goes around comes around – same holds true in the blogosphere. I always enjoy hearing from someone I’ve linked to when they receive traffic. Not every blog you link to will send traffic, but a link is still very valuable.

  • http://www.instigatorblog.com Ben Yoskovitz

    @AV Enthusiast: Generally, what goes around comes around – same holds true in the blogosphere. I always enjoy hearing from someone I've linked to when they receive traffic. Not every blog you link to will send traffic, but a link is still very valuable.

  • http://www.problogdesign.com Michael from Pro Blog Design

    I try to do the same, but it can be very hard at times. My nice is blog design, but any search on Google for web design info tends to turn up with design firm after design firm…

    Google Blogsearch is extremely useful as you said though. I’m really starting to depend on it.

  • http://www.problogdesign.com Michael from Pro Blog Design

    I try to do the same, but it can be very hard at times. My nice is blog design, but any search on Google for web design info tends to turn up with design firm after design firm…

    Google Blogsearch is extremely useful as you said though. I'm really starting to depend on it.

  • http://www.instigatorblog.com Ben Yoskovitz

    Michael – Certainly with a niche as big and popular as that it’ll be hard to find quality content quickly through searches.

    Your best bet might be to have a very long list of RSS feeds, and dig through those with searches.

  • http://www.instigatorblog.com Ben Yoskovitz

    Michael – Certainly with a niche as big and popular as that it'll be hard to find quality content quickly through searches.

    Your best bet might be to have a very long list of RSS feeds, and dig through those with searches.

  • http://www.etienneteo.com Etienne Teo

    Hi ben, Thanks for being part of my blog carnival, your article will be featured on my blog soon,make sure you check back regularly.

    Rdgs
    Etienne

  • http://www.etienneteo.com Etienne Teo

    Hi ben, Thanks for being part of my blog carnival, your article will be featured on my blog soon,make sure you check back regularly.

    Rdgs
    Etienne

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  • http://www.everythingfinanceblog.com/ Resident Alien

    Excellent tips Ben.
    I’ll try and get into this habit for my future posts on my blog.

  • http://www.everythingfinanceblog.com/ Resident Alien

    Excellent tips Ben.
    I'll try and get into this habit for my future posts on my blog.

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  • http://aldrictinker.wordpress.com Aldric Tinker

    Thank God I found this blog! ;-P

  • http://aldrictinker.wordpress.com Aldric Tinker

    Thank God I found this blog! ;-P

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About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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