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	<title>Comments on: Are You Testing the Effectiveness of Your Website?</title>
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	<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/</link>
	<description>Startups, entrepreneurship, business and social media</description>
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		<title>By: interiorweb</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-110465</link>
		<dc:creator>interiorweb</dc:creator>
		<pubDate>Mon, 29 Jun 2009 12:05:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-110465</guid>
		<description>InteriorWebDesign is a professional Internet strategy and Web design company based in Baton Rouge, Louisiana. We specialize in top notch website design, online marketing, e-commerce, and conversion rate optimization.&lt;br&gt;InteriorWebDesign features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that know how to get online results.</description>
		<content:encoded><![CDATA[<p>InteriorWebDesign is a professional Internet strategy and Web design company based in Baton Rouge, Louisiana. We specialize in top notch website design, online marketing, e-commerce, and conversion rate optimization.<br />InteriorWebDesign features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that know how to get online results.</p>
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	<item>
		<title>By: nulls101</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-104591</link>
		<dc:creator>nulls101</dc:creator>
		<pubDate>Wed, 15 Oct 2008 20:56:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-104591</guid>
		<description>Thanks for sharing.&lt;br&gt;&lt;br&gt;Logan&lt;br&gt;&lt;a href=&quot;http://xtonlinegame.com&quot;&gt;http://xtonlinegame.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for sharing.</p>
<p>Logan<br /><a href="http://xtonlinegame.com">http://xtonlinegame.com</a></p>
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	<item>
		<title>By: Hye Munar</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-104137</link>
		<dc:creator>Hye Munar</dc:creator>
		<pubDate>Sun, 06 Jul 2008 05:21:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-104137</guid>
		<description>Wow.. I agree that feedback from other bloggers is really important.  Is it okay if I ask your feedback about my blog Ben?  It is new ;0</description>
		<content:encoded><![CDATA[<p>Wow.. I agree that feedback from other bloggers is really important.  Is it okay if I ask your feedback about my blog Ben?  It is new ;0</p>
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	<item>
		<title>By: Hye Munar</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-100349</link>
		<dc:creator>Hye Munar</dc:creator>
		<pubDate>Sun, 06 Jul 2008 04:21:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-100349</guid>
		<description>Wow.. I agree that feedback from other bloggers is really important.  Is it okay if I ask your feedback about my blog Ben?  It is new ;0</description>
		<content:encoded><![CDATA[<p>Wow.. I agree that feedback from other bloggers is really important.  Is it okay if I ask your feedback about my blog Ben?  It is new ;0</p>
]]></content:encoded>
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	<item>
		<title>By: Ben Yoskovitz</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-104136</link>
		<dc:creator>Ben Yoskovitz</dc:creator>
		<pubDate>Wed, 12 Mar 2008 15:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-104136</guid>
		<description>@Susan: I wound tend to agree on why sites fail. Sites that are not designed with the customer in mind, and driving that customer to take specific actions, will be in trouble.&lt;br&gt;&lt;br&gt;Thanks for the comment.</description>
		<content:encoded><![CDATA[<p>@Susan: I wound tend to agree on why sites fail. Sites that are not designed with the customer in mind, and driving that customer to take specific actions, will be in trouble.</p>
<p>Thanks for the comment.</p>
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		<title>By: Ben Yoskovitz</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-98622</link>
		<dc:creator>Ben Yoskovitz</dc:creator>
		<pubDate>Wed, 12 Mar 2008 14:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-98622</guid>
		<description>@Susan: I wound tend to agree on why sites fail. Sites that are not designed with the customer in mind, and driving that customer to take specific actions, will be in trouble.

Thanks for the comment.</description>
		<content:encoded><![CDATA[<p>@Susan: I wound tend to agree on why sites fail. Sites that are not designed with the customer in mind, and driving that customer to take specific actions, will be in trouble.</p>
<p>Thanks for the comment.</p>
]]></content:encoded>
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	<item>
		<title>By: Susan Pascal Tatum</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-104135</link>
		<dc:creator>Susan Pascal Tatum</dc:creator>
		<pubDate>Wed, 12 Mar 2008 02:44:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-104135</guid>
		<description>Ben,&lt;br&gt;&lt;br&gt;Great post. Thanks especially for the tips on HeatMaps and CrazyEgg.  &lt;br&gt;&lt;br&gt;We find with our technology clients (and I&#039;d  bet it&#039;s true for any B2B company) that there are two reasons why websites commonly fail to deliver the desired results:&lt;br&gt;&lt;br&gt;1. They are developed without thorough consideration of the target customers, their business needs and their decision-making process.&lt;br&gt;&lt;br&gt;2. They are designed by people who are not marketers and who do not understand persuasion, communication and selling, and are not given any guidelines to follow.&lt;br&gt;&lt;br&gt;I&#039;d be interested to hear what you and others think of this.&lt;br&gt;&lt;br&gt;Best,&lt;br&gt;&lt;br&gt;Susan</description>
		<content:encoded><![CDATA[<p>Ben,</p>
<p>Great post. Thanks especially for the tips on HeatMaps and CrazyEgg.  </p>
<p>We find with our technology clients (and I&#39;d  bet it&#39;s true for any B2B company) that there are two reasons why websites commonly fail to deliver the desired results:</p>
<p>1. They are developed without thorough consideration of the target customers, their business needs and their decision-making process.</p>
<p>2. They are designed by people who are not marketers and who do not understand persuasion, communication and selling, and are not given any guidelines to follow.</p>
<p>I&#39;d be interested to hear what you and others think of this.</p>
<p>Best,</p>
<p>Susan</p>
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	<item>
		<title>By: Susan Pascal Tatum</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-2/#comment-98617</link>
		<dc:creator>Susan Pascal Tatum</dc:creator>
		<pubDate>Wed, 12 Mar 2008 01:44:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-98617</guid>
		<description>Ben,

Great post. Thanks especially for the tips on HeatMaps and CrazyEgg.  

We find with our technology clients (and I&#039;d  bet it&#039;s true for any B2B company) that there are two reasons why websites commonly fail to deliver the desired results:

1. They are developed without thorough consideration of the target customers, their business needs and their decision-making process.

2. They are designed by people who are not marketers and who do not understand persuasion, communication and selling, and are not given any guidelines to follow.

I&#039;d be interested to hear what you and others think of this.

Best,

Susan</description>
		<content:encoded><![CDATA[<p>Ben,</p>
<p>Great post. Thanks especially for the tips on HeatMaps and CrazyEgg.  </p>
<p>We find with our technology clients (and I&#8217;d  bet it&#8217;s true for any B2B company) that there are two reasons why websites commonly fail to deliver the desired results:</p>
<p>1. They are developed without thorough consideration of the target customers, their business needs and their decision-making process.</p>
<p>2. They are designed by people who are not marketers and who do not understand persuasion, communication and selling, and are not given any guidelines to follow.</p>
<p>I&#8217;d be interested to hear what you and others think of this.</p>
<p>Best,</p>
<p>Susan</p>
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	<item>
		<title>By: fucc</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-1/#comment-104134</link>
		<dc:creator>fucc</dc:creator>
		<pubDate>Thu, 06 Mar 2008 06:53:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-104134</guid>
		<description>i use the heatmap in cnjunction with google analytics and the result is perfect. There are lot of information that a webmaster can understand from the map...and then with analytics he has the possibility to analize them deeply!</description>
		<content:encoded><![CDATA[<p>i use the heatmap in cnjunction with google analytics and the result is perfect. There are lot of information that a webmaster can understand from the map&#8230;and then with analytics he has the possibility to analize them deeply!</p>
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	<item>
		<title>By: fucc</title>
		<link>http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/comment-page-1/#comment-98524</link>
		<dc:creator>fucc</dc:creator>
		<pubDate>Thu, 06 Mar 2008 06:53:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-website/2008/02/11/#comment-98524</guid>
		<description>i use the heatmap in cnjunction with google analytics and the result is perfect. There are lot of information that a webmaster can understand from the map...and then with analytics he has the possibility to analize them deeply!</description>
		<content:encoded><![CDATA[<p>i use the heatmap in cnjunction with google analytics and the result is perfect. There are lot of information that a webmaster can understand from the map&#8230;and then with analytics he has the possibility to analize them deeply!</p>
]]></content:encoded>
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