The thing about buzz challenges is that one leads to another, which leads to another still…
Last week I completed a buzz challenge by trying to organize a technology entrepreneurs Montreal breakfast meetup. The response was very positive, and so today I’m announcing that we will have our first-ever Technology Entrepreneurs Montreal Breakfast Meetup in a couple weeks.
Here are the details:
I hope we’ll run the breakfast monthly – either on the 2nd or 3rd Tuesday of every month. The location may change (we’ll see what people think.)
So how did my original buzz challenge of organizing a networking event lead to other buzz challenges?
In Ron McDaniel’s book Buzzoodle Buzz Marketing he suggests making mini announcements, which are well-suited for newspapers, bulletins, chamber publications, etc. They’re not typically about your organization, and they’re certainly not ads to sell your products or services. The goal with a mini announcement is to exemplify the image/brand of your organization, spread some goodwill, and some buzz.
What caught my eye about Ron’s buzz challenge was the mention of craigslist, which to most of us is known as an online classified ads system. Ron claims he’s heard of people getting great results from quick posts on craigslist.
OK, so I went to take a look.
I ended up posting an announcement about the Technology Entrepreneurs Breakfast Meetup on craigslist. It’s a bit short notice, but who knows who will come across it. I also included links to Instigator Blog.
On craigslist I found another event announcement site, and posted there too.
We’ll see what kind of buzz is generated from these postings.
And I hope to see lots of people at the breakfast on February 13th. It should be fun, and I know there will be many people there that I’ve never met, which I look forward to changing.
If you are planning to come, feel free to comment on this post and let us all know…
Update: The event is now available on Upcoming.org where you can sign-up, get reminders, etc.