8 Steps to Growing Your Blog Community One Person At a Time


Most of us never have enough blog traffic. We want more, and more, and more site visitors.

But the real value in blogging comes from 1.

How can you get 1 more person to visit your blog, engage and build a relationship with you?

  1. Write to Get More Comments. Turning a visitor into a commenter is a key way of building a relationship with someone. Here are some blog writing tips to get more comments.
  2. Reply to Comments. Unless you get hundreds of comments per day there’s no reason you can’t do this. Even if it’s to say “thank you, come again!” People who comment are more interested in building meaningful relationships; in a way, through commenting, they already have.
  3. Visit Commenters’ Sites. Most people leave a link when they comment. Click on it. Visit their blog and see what’s there. You never know what you’ll find.
  4. Email People a Thank You. If you see real possibilities for extending the relationship between blog writer and reader, email the person a thank you. Ask questions and extend the discussion.
  5. Email People Links of Interest. Don’t be shy about emailing people a link of interest from your blog. Or, it might be from another site, with a small note, “You might also find my blog interesting at http://www.instigatorblog.com. I’m tackling topics such as…”
  6. Track The Most Popular Content. What are the most popular posts on your blog? And how did people get to them? Answer those two questions and you start to paint a picture of what people are looking for. Give them more of what they’re looking for and new and old readers alike will become more engaged. I’ve used Google Analytics for awhile and just started using 103bees (which has some interesting reports and metrics.)
  7. Make Content Accessible and Readable. Don’t over clutter your blog to the point of hiding content. A blog is nothing without content; it needs to stand out and shine through. You don’t need a blank sidebar or the ultra-cleanest Web 2.0 theme in the world; but de-clutter when you can, make headlines prominent, and keep content easily readable and inviting.
  8. Participate in Online Communities. The further you reach beyond your blog, the more potential you have to connect with people. It’s a pro-active versus passive approach to building your blog community. Comment on other people’s blogs. Join MyBlogLog.

Your blog community will grow 1 person at a time. Your network of meaningful relationships will grow as well.

The most powerful thing about the approach is that new community members will become evangelists for you. If each person you build a blog relationship with goes out and tells 5 other people about your blog, and they become engaged only to tell 5 more people…well, you get the picture.

Successful blogging isn’t about having the biggest audience, or constantly growing traffic by leaps and bounds. Those are great things, but they don’t get at the heart of successful blogging.

Successful blogging is all about the power of 1.

If you enjoyed this post, please share it!



January 9, 2007 Posted in Blog Tips, Online Community by

  • http://www.revmods.com Freeze

    I like no.8. I never participate in any online community site before but MyBloLog is the best so far…

  • http://www.hittail.com Mike Levin

    Hi Ben. I also wanted to suggest taking a look at HitTail as a method of growing your blogging community. It’s a writing suggestion tool for bloggers, which when acted upon, can help grow your natural search traffic (influx of first-time readers).

  • http://www.hittail.com Mike Levin

    Hi Ben. I also wanted to suggest taking a look at HitTail as a method of growing your blogging community. It's a writing suggestion tool for bloggers, which when acted upon, can help grow your natural search traffic (influx of first-time readers).

  • http://www.instigatorblog.com Ben Yoskovitz

    Mike — thanks for the suggestion. I had heard of HitTail but haven’t had a chance yet to implement it. What I’ve heard has been positive – so people definitely should check it out and let me know what they think:

    HitTail

  • http://www.instigatorblog.com Ben Yoskovitz

    Mike — thanks for the suggestion. I had heard of HitTail but haven't had a chance yet to implement it. What I've heard has been positive – so people definitely should check it out and let me know what they think:

    HitTail

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  • http://www.tuneupyoureq.com Galba Bright

    Hello Ben:

    I enjoyed your post and you suggestions are good for bloggers that want their readership grow organically. I also wanted to thank you for an earlier post about blog carnivals as a promotional tool. It’s worked well for me so far.

    Here’s the link to my first blog carnival post: 5 Little Known Ways To Increase Your Emotional Intelligence.
    http://tuneupyoureq.com/2007/01/25/5-little-known-ways-to-increase-your-emotional-intelligence/ Do let me know what you think :)

  • http://www.tuneupyoureq.com Galba Bright

    Hello Ben:

    I enjoyed your post and you suggestions are good for bloggers that want their readership grow organically. I also wanted to thank you for an earlier post about blog carnivals as a promotional tool. It's worked well for me so far.

    Here's the link to my first blog carnival post: 5 Little Known Ways To Increase Your Emotional Intelligence.
    http://tuneupyoureq.com/2007/01/25/5-little-kno… Do let me know what you think :)

  • http://ntricks.blogspot.com/ bigBiz

    Hi
    Those are very good advices!
    I enjoyed reading so much. Thanks!

  • http://ntricks.blogspot.com/ bigBiz

    Hi
    Those are very good advices!
    I enjoyed reading so much. Thanks!

  • http://www.bodybuildingconfidential.com brassmonkey

    Very Good Info and sound advice, I just started a new blog and will do my best to follow your advice and be an active participant rather than a passive one.

  • http://www.bodybuildingconfidential.com brassmonkey

    Very Good Info and sound advice, I just started a new blog and will do my best to follow your advice and be an active participant rather than a passive one.

  • http://www.instigatorblog.com Ben Yoskovitz

    brassmonkey – best of luck with your new blog!

  • http://www.instigatorblog.com Ben Yoskovitz

    brassmonkey – best of luck with your new blog!

  • http://www.instigatorblog.com Ben Yoskovitz

    Galba – glad you enjoyed the post. I just read the one you linked to – nicely done. I particularly like Emma's comments that ring so true … but, but, but…

    Hope to see you around some more!

  • http://www.instigatorblog.com Ben Yoskovitz

    Galba – glad you enjoyed the post. I just read the one you linked to – nicely done. I particularly like Emma’s comments that ring so true … but, but, but…

    Hope to see you around some more!

  • http://africashope.blogspot.com/ Mary

    I’m one month old blogging, and I’m finding your advice is the way to go as I need to grow my community.
    Thanks
    Mary

  • http://www.instigatorblog.com Ben Yoskovitz

    Mary – that’s great! Welcome to blogging and I’m glad I’ve been able to help.

  • http://africashope.blogspot.com/ Mary

    I'm one month old blogging, and I'm finding your advice is the way to go as I need to grow my community.
    Thanks
    Mary

  • http://www.instigatorblog.com Ben Yoskovitz

    Mary – that's great! Welcome to blogging and I'm glad I've been able to help.

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  • http://ocha033-careerasp.blogspot.com Orlando

    I find your tips for getting more traffic to be useful. It sounds like the same principal stores should use. When customers are finished purchasing goods the store clerks should make an effort to smile and say “Thanks, come again.” That truly does make you feel welcome. Repeat business.

    I think you may find my Career Aspirations blog interesting. Check it out when you get a chance. http://ocha033-careerasp.blogspot.com/

    If interested would you like to do a link exchange?

    Thanks.

  • http://ocha033-careerasp.blogspot.com Orlando

    I find your tips for getting more traffic to be useful. It sounds like the same principal stores should use. When customers are finished purchasing goods the store clerks should make an effort to smile and say “Thanks, come again.” That truly does make you feel welcome. Repeat business.

    I think you may find my Career Aspirations blog interesting. Check it out when you get a chance. http://ocha033-careerasp.blogspot.com/

    If interested would you like to do a link exchange?

    Thanks.

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  • http://www.indianawebsitedesign.net Tyler Dewitt

    Nice post I like it :) . Social networks are very good for building your blog community specially popular forums and community sites like digg, rededit, stumble upon and etc.

    I think honestly forums is a easier way of building social networks up on your site then what digg is, but then again that highly depends.

  • http://www.indianawebsitedesign.net Tyler Dewitt

    Nice post I like it :) . Social networks are very good for building your blog community specially popular forums and community sites like digg, rededit, stumble upon and etc.

    I think honestly forums is a easier way of building social networks up on your site then what digg is, but then again that highly depends.

  • http://www.instigatorblog.com Ben Yoskovitz

    Tyler – I know a lot of people who have a great deal of success participating on forums and driving traffic to their blogs and building community. It’s not something I’ve ever done frequently. Forums are frustrating because there’s no push – you have to visit them, login, look around … I much prefer blogs because I can access all those of interest to me through one RSS Reader. Even email newsletters have an advantage in that they’re a push technology into my inbox.

    But I know a lot of people swear by the value of forums.

  • http://www.instigatorblog.com Ben Yoskovitz

    Tyler – I know a lot of people who have a great deal of success participating on forums and driving traffic to their blogs and building community. It's not something I've ever done frequently. Forums are frustrating because there's no push – you have to visit them, login, look around … I much prefer blogs because I can access all those of interest to me through one RSS Reader. Even email newsletters have an advantage in that they're a push technology into my inbox.

    But I know a lot of people swear by the value of forums.

  • http://www.ozonew4m.com Tony

    I know this may be slightly off topic so please dont dismiss it as spam but my friend has just built a nice little forum where you can post and find link exchanges. The
    link exchange forum has only just started up but it has already caused quite a stir. Anyway check it out.. nice blog by the way :)

  • http://www.ozonew4m.com Tony

    I know this may be slightly off topic so please dont dismiss it as spam but my friend has just built a nice little forum where you can post and find link exchanges. The
    link exchange forum has only just started up but it has already caused quite a stir. Anyway check it out.. nice blog by the way :)

  • http://www.usome.com usome

    best of luck with your new blog!

  • http://www.usome.com usome

    best of luck with your new blog!

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  • http://sportsdirtmore.blogspot.com Sportsdork36

    THis is really good info. I am new to blogging and am trying to genterate comments. I fell that I should build my hit’s up first. Does it take time for the site to take off.

  • http://sportsdirtmore.blogspot.com Sportsdork36

    THis is really good info. I am new to blogging and am trying to genterate comments. I fell that I should build my hit's up first. Does it take time for the site to take off.

  • http://www.freshgeeks.com jblu

    Great article! I’ve heard people give advice about commenting and tracking popular posts, but have never heard sending out thank you emails. I will try to implement that in the future. Thanks!

  • http://www.freshgeeks.com jblu

    Great article! I've heard people give advice about commenting and tracking popular posts, but have never heard sending out thank you emails. I will try to implement that in the future. Thanks!

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  • http://www.myphysiqueinc.blogspot.com pkayfit02

    Hello Ben,

    Wow, came across this little area by doing a whole bunch of clicking. I seem to be behind the curve just a little bit. I just starting blogging, thought it would be fun. This was very helpful. I look forward to more info on this sort of thing. I guess I better get to reading. HA! I guess I better go rework my blogging. Any advice would be helpful. Take a look.

  • http://www.myphysiqueinc.blogspot.com pkayfit02

    Hello Ben,

    Wow, came across this little area by doing a whole bunch of clicking. I seem to be behind the curve just a little bit. I just starting blogging, thought it would be fun. This was very helpful. I look forward to more info on this sort of thing. I guess I better get to reading. HA! I guess I better go rework my blogging. Any advice would be helpful. Take a look.

  • tej

    hi I found it one of the fantastic articles in increasing traffic.my blog is http://www.softtips.blogspot.com usually i get trafiic 60-80 a day. i want to increase.pls do visit my blog and advise me abt the changes when tiime permits.
    being oa google product,i seek to develop an individual site and i apply ur tricks there …thnk u

  • tej

    hi I found it one of the fantastic articles in increasing traffic.my blog is http://www.softtips.blogspot.com usually i get trafiic 60-80 a day. i want to increase.pls do visit my blog and advise me abt the changes when tiime permits.
    being oa google product,i seek to develop an individual site and i apply ur tricks there …thnk u

  • tej

    hi I found it one of the fantastic articles in increasing traffic.my blog is http://www.softtips.blogspot.com usually i get trafiic 60-80 a day. i want to increase.pls do visit my blog and advise me abt the changes when tiime permits.
    being oa google product,i seek to develop an individual site and i apply ur tricks there …thnk u

  • http://subtlefortitude.wordpress.com/ Subtle_Fortitude

    Thanx for the tips, Ben…! A real helper..

    ..who woulda thought appearance of an article is important also! Searched a bunch of tips. Got a lot of other webpages. But found urs much more friendly… read all of it; didn't just skim :-)

  • http://londoniscool.com/ The Wandering Scotsman

    In the past I never really realised the importance of responding to comments on my blog or bothering to go and visit my commenters site, what can I say apart from that it was a big mistake.

  • http://www.prepaid365.com/ Aashish

    Hi Ben,
    These are great tips and a great blog indeed. I have my own website which provides a comparison of prepaid cards in the UK and we have been playing around with the idea of a blog and your tips are very helpful indeed. I think the main point you make is that we need to engage audiences.

    Please keep a look out for the prepaid365 blog at http://www.prepaid365.com as I will definitely be making a reference to your guidance when we launch.

    Great tips – thanks for sharing.

    Ash

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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