6 Reasons Why Leaving Comments Is The Best Way to Generate Buzz Online

by Ben Yoskovitz

Commenting on blog posts, forums, websites, etc. will generate the most buzz you can get. Even if you don’t write your own blog, you can still generate buzz via comments.

Why are comments so important?

They allow you to reach out and touch people. All over. All the time.
They develop your personal brand and style; write consistently high quality comments with interesting ideas and insights and people will take notice.
They leave a footprint out there, and each one is another way someone can find you.
They demonstrate your understanding of the social aspects of blogging.
They demonstrate your interest in communicating with others.
They provide a non-aggressive and non-obtrusive way of selling yourself.

There are ways you can write blog posts to encourage more comments and things you should do to grow your blog audience with comments.

Those are topics related to comments on your site — but don’t forget to go out and comment elsewhere — blogs, forums, etc. — there are plenty of places you can speak your voice, collaborate, connect and ultimately, generate buzz.

January 30th, 2007

15 Responses to “6 Reasons Why Leaving Comments Is The Best Way to Generate Buzz Online”

#1 Robert Breidecker January 30th, 2007 at 3:00 pm

I don’t know if tis should be in your list or not. But anther result of leaving comments, is that blog writers really appreciate it. Blog writers like to know and see that people are interested in their blogs. And comments are the best way for them to see that. Blog writers will often return the favor and visit a “commentor’s” blog to see who that person is and what they are writing about.

#2 Ben Yoskovitz January 30th, 2007 at 3:11 pm

Robert - you’re absolutely right that bloggers will visit the site’s of people who comment on their blogs. I made that point in one of my previous posts about commenting and its importance, so you’re right on the money there.

#3 Karen January 30th, 2007 at 4:03 pm

I know that I enjoy it when someone comments. I feel like they are enjoying what I have to say and it spurs me on to continue blogging.

#4 Dawud Miracle January 30th, 2007 at 4:39 pm

I find that it’s important to be genuine. Not fishing for something with comments. But actually really have interest in the post topic and feel like I can add something to the conversation. After all, isn’t that what comments grow into - conversation?

Another great post, Ben. Thanks.

#5 Ted Demopoulos January 30th, 2007 at 4:45 pm

Good post. I agree.

Lame comment above! It’s important to add to the conversation, as everyone above has done and as Ben always does.

#6 John Wesley January 30th, 2007 at 5:47 pm

This is a great tip. Even though you probably won’t get much traffic from comments, they are a great way to get other bloggers to take notice. All bloggers read there comments and normally go to the visitor’s sites. The more bloggers know about your site, the better chance some will link to you.

#7 mcdave.net » links for 2007-01-31 January 31st, 2007 at 6:31 am

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#8 cctech January 31st, 2007 at 11:50 am

I get THOUSANDS of comments on our blog. But Akismet catches most of them :).

#9 Ben Yoskovitz January 31st, 2007 at 3:29 pm

cctech - I’m with you on that! *laugh*

Thanks for everyone’s comments…it’s appreciated!

#10 John Skinner February 13th, 2007 at 3:16 am

I’m just starting out using on-line Buzz Marketing techniques. I think leaving comments can generate a lot of traffic, but I assume you have to target blogs that relate to your issue, product, or service. So how do you find the right types of blogs…ones that attract people who might have a genuine interest in your brand? Thanks.

#11 Ben Yoskovitz February 13th, 2007 at 3:22 am

John - that’s a great question.

Here’s a couple ideas:

* Search on Google for the keywords that you would like your blog/site to show up highly for. See what comes up.

* Search using Google Blogsearch also.

* Try searching on Technorati as well, which is a huge index of blogs.

Between those 3 sites you should start to find some relevant blogs. And most have blogrolls, which you can use to find others…

As soon as you find some, leave comments and link to those blogs in your posts (where appropriate) so they become aware of you, visit and the community grows…

Good luck!

#12 John Skinner February 13th, 2007 at 7:33 pm

Ben

Thanks…I really appreciate the advice.

#13 Ben Yoskovitz February 13th, 2007 at 7:35 pm

Any time John - happy to help.

#14 Ben Yoskovitz Really Is An Instigator - Healthy WebDesign - Developing and Building Successful Websites for Independent Professionals February 17th, 2007 at 2:41 pm

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#15 10 Things To Do After You Launch Your Blog : Instigator Blog March 13th, 2007 at 10:36 am

[…] a blog of your own to point people to. That’s now changed. Increase the amount you comment - leave intelligent, meaningful comments on blogs you’ve targeted for attention - and you’ll start to create a powerful spiderweb of […]

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