5 Phrases You Never Want To Hear In A Presentation


Giving good presentations is hard. Public speaking is a true skill that you can develop over time; a combination of art and science. Thinking about my upcoming presentation in May for SOBCon 07 – The Relationship Bloggers’ Conference, I can’t help but hone in on those words I know don’t belong.

  • MAKE SOME NOISE!!! Unless you’re at the MTV Music Awards this isn’t much of a crowd pleaser. The key point is this: Know Thy Audience. Your audience should dictate your style, approach, the words you use, etc. If you can’t modify your pitch to your audience you’ll turn people off quicker than you can say…
  • Um… The dreaded “um” is so commonplace in our speech we often overlook it. But when you’re standing in front of a crowd, selling ‘em whatever you’re selling ‘em (and don’t be mistaken: you ARE selling) too many “ums” shows a lack of preparedness and comfort.
  • Did That Make Sense? Actually, it didn’t. And on top of that, because you had to ask me I’m so disengaged at this point that I’ve started playing a game on my BlackBerry. The key here: Practice. Do it in front of a mirror. Do it in the shower. Do it in front of others. Do it in public. If you present in front of friends and family who aren’t in your field of expertise and they get it, you’ve got yourself a winner.
  • What Else Can I Show You? I don’t know, you tell me, that’s why you’re standing up there on the stage and I’m sitting here eagerly in the crowd. Presentations are stories – they need a beginning, middle and end. It doesn’t matter the setting, format or style of presentation/conference/meeting. If you’re standing in front of people and telling them something, you’re spinning a story. And that means it needs all the elements of a good one.
  • I Guess That’s It. Well is that the end or not? You would know better than me. Blog professionals often talk about ending strongly, and the same holds true when giving a presentation. Even saying, “That’s the end” is kind of lame – your final point (and the entire presentation arc) should make it obvious enough, and you should be able to transition instantly into the next step – be it questions, slinking off the stage, hours of clapping…

So, I guess that’s it.

Kidding.

Public speaking is the sort of thing that makes grown men cry, and buckles people to their knees. We all know it’s daunting, which is all the more reason to master the 4 Ps of Presentations:

  1. Prepare. You might not need a word-for-word script, but prepare something. Make sure your story is compelling, entertaining and worth listening to.
  2. Practice. You need to practice. Even veteran presenters practice. Make sure you at least read it out loud a few times to develop a good rhythm.
  3. Pronunciate. You need to speak clearly. There’s no room for mumbling in a presentation. Let me toss another P in there – Project. Speak clearly and firmly to get your point across.
  4. Participate. You should always try to engage your audience. The sooner they feel like they’re part of what you’re doing, the better.

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March 6, 2007 Posted in Business, Marketing by

  • http://www.thatsgreatjuice.com Chris

    Thanks Great info I will take the advice next time I am presenting Xango. http://www.thatsgreatjuice.com

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  • Jacob

    There’s no such word as “Pronunciate”. The appropriate word would be “Annunciate”, but to make it fit with the list of “P”s you could use “Pronunciation”.

  • Jacob

    There's no such word as “Pronunciate”. The appropriate word would be “Annunciate”, but to make it fit with the list of “P”s you could use “Pronunciation”.

  • http://rimandati.blogspot.com/ Davide

    I would add “obviously”. If it’s obvious just don’t tell me.

  • http://rimandati.blogspot.com/ Davide

    I would add “obviously”. If it's obvious just don't tell me.

  • Tim

    all good points!

    Speaking as a brit pronunciate is much more frequently used over here, but has fallen foul over there of the weathering and erosion that America has performed upon the english language… ;)

    We’re terrible in our common speech over here with nearly everyone saying ‘at the end of the day……’, ‘to be honest…’, and an almost inescapable trait of youth culture that requires the word ‘like’ to be used nearly every other word, in a lazy manner so the speaker can buy time whilst they remember the word they want to utter next

  • Tim

    all good points!

    Speaking as a brit pronunciate is much more frequently used over here, but has fallen foul over there of the weathering and erosion that America has performed upon the english language… ;)

    We're terrible in our common speech over here with nearly everyone saying 'at the end of the day……', 'to be honest…', and an almost inescapable trait of youth culture that requires the word 'like' to be used nearly every other word, in a lazy manner so the speaker can buy time whilst they remember the word they want to utter next

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  • http://www.nurashikin.com Nurashikin

    I think, those phrases are just an indication that the presenter is nervous or its his first time. Well, if it is, then why not give them a break, huh? There’s always a first time for everyone.

  • http://www.nurashikin.com Nurashikin

    I think, those phrases are just an indication that the presenter is nervous or its his first time. Well, if it is, then why not give them a break, huh? There's always a first time for everyone.

  • http://www.michellesmap.com Michelle Shelton

    Great writings Ben…….keep up the good work. When you are thinking of buying and selling real estate in Arizona……the opportunity to earn your business would be highly valued!
    Michelle Shelton
    Owner – AZ Mastermind Group

  • http://www.michellesmap.com Michelle Shelton

    Great writings Ben…….keep up the good work. When you are thinking of buying and selling real estate in Arizona……the opportunity to earn your business would be highly valued!
    Michelle Shelton
    Owner – AZ Mastermind Group

  • http://webhostingsmartguide.ebizinfoconnect.com/ Peter

    I found reading this post fascinating.
    Having had some experience in education, I can empathise with the 5 phrases. I especially liked the 4 Ps of Presentations.
    Excellent blog!

  • http://webhostingsmartguide.ebizinfoconnect.com/ Peter

    I found reading this post fascinating.
    Having had some experience in education, I can empathise with the 5 phrases. I especially liked the 4 Ps of Presentations.
    Excellent blog!

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  • http://www.ldpodcast.com whitney

    I’d add “Like, um you know” to the list.

    In fact, after I started podcasting, and editing those podcasts, I realized all the little verbal tics and tricks I use in every day speech, and which ones drive me crazy. It has changed the way I talk and present in every day life, as a result. So don’t overlook the power of taping your presentations, even during practice, and look out for those personal verbal tics that are somewhat lazy speech and don’t help you articulate your points clearly.

  • http://www.ldpodcast.com whitney

    I'd add “Like, um you know” to the list.

    In fact, after I started podcasting, and editing those podcasts, I realized all the little verbal tics and tricks I use in every day speech, and which ones drive me crazy. It has changed the way I talk and present in every day life, as a result. So don't overlook the power of taping your presentations, even during practice, and look out for those personal verbal tics that are somewhat lazy speech and don't help you articulate your points clearly.

  • http://fibromyalgiaexperiment.com/ Sarakastic

    When someone says “What else can I show you?” I usually just shout “magic tricks”, or “explain that whole theory of relativity thing”. I’m a bit of a presentation heckler.

  • http://fibromyalgiaexperiment.com/ Sarakastic

    When someone says “What else can I show you?” I usually just shout “magic tricks”, or “explain that whole theory of relativity thing”. I'm a bit of a presentation heckler.

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  • http://www.instigatorblog.com Ben Yoskovitz

    Whitney – I really like the term “verbal ticks” … that makes me laugh.

    Thank you (and to Sarakastic) for keeping the conversation going!

  • http://www.instigatorblog.com Ben Yoskovitz

    Whitney – I really like the term “verbal ticks” … that makes me laugh.

    Thank you (and to Sarakastic) for keeping the conversation going!

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  • http://www.15minuteDate.com/blog Cindy (The 15 Minute Dating Blog)

    A few years back I have been attending this club called “The Toastmasters” hosted by my company. I think they are a national organization that helps people with presentation skills.

    Back then the company I worked for back then would actually provide free lunch and other perks for employees to attend the meeting. However, I actually found out it’s a very helpful class and it teaches you all the essential elements to a great presentation. A lot of the key points are actually very similiar to this article.

    Excellent article and great reading!

  • http://www.15minuteDate.com/blog Cindy (The 15 Minute Dating Bl

    A few years back I have been attending this club called “The Toastmasters” hosted by my company. I think they are a national organization that helps people with presentation skills.

    Back then the company I worked for back then would actually provide free lunch and other perks for employees to attend the meeting. However, I actually found out it's a very helpful class and it teaches you all the essential elements to a great presentation. A lot of the key points are actually very similiar to this article.

    Excellent article and great reading!

  • http://www.michigan.dalecarnegie.com Vicki Davis

    Dear Ben,
    Thanks for the tips. The #1 response when people mention “Business Presentation” is….. BORING. How do we want others to describe our presentations? Inspiring, motivating, informational, fun, entertaining… The best way to do that is to throw yourself into your topic. If you have earned the right to talk about your topic through experience or deep study, you are excited about your topic and you are eager to share it with your audience – you will not be boring. Check out Steve Jobs of Apple. This is a funny video of his habit of saying “boom” but no one would call him boring!

    http://rs6.net/tn.jsp?t=esrg54bab.0.0.mx66ewbab.0&ts=S0255&p=http%3A%2F%2Fyoutube.com%2Fwatch%3Fv%3Dr8L39UwOS-Y&id=preview

  • http://www.michigan.dalecarnegie.com Vicki Davis

    Dear Ben,
    Thanks for the tips. The #1 response when people mention “Business Presentation” is….. BORING. How do we want others to describe our presentations? Inspiring, motivating, informational, fun, entertaining… The best way to do that is to throw yourself into your topic. If you have earned the right to talk about your topic through experience or deep study, you are excited about your topic and you are eager to share it with your audience – you will not be boring. Check out Steve Jobs of Apple. This is a funny video of his habit of saying “boom” but no one would call him boring!

    http://rs6.net/tn.jsp?t=esrg54bab.0.0.mx66ewbab…

  • http://www.instigatorblog.com Ben Yoskovitz

    Vicki – Thanks for the link. Steve Jobs is well-known for his presentation skills.

    And I agree completely – people’s first reaction when they hear “business presentation” is *yawn* … the key is to not make it that way. And on the positive side, if expectations are low you can really wow them and make a difference by putting some jazz into your presentation.

  • http://www.instigatorblog.com Ben Yoskovitz

    Vicki – Thanks for the link. Steve Jobs is well-known for his presentation skills.

    And I agree completely – people's first reaction when they hear “business presentation” is *yawn* … the key is to not make it that way. And on the positive side, if expectations are low you can really wow them and make a difference by putting some jazz into your presentation.

  • http://www.brilliantcheers.co.uk El Yanqui

    I think it really comes down to preparation. If you know you’re material, and you’ve researched your audience and prepared your pitch, you’re golden. If you show up with half-baked ideas, or a lack of direction than you’re going to flounder and everyone will see it.

  • http://www.brilliantcheers.co.uk El Yanqui

    I think it really comes down to preparation. If you know you're material, and you've researched your audience and prepared your pitch, you're golden. If you show up with half-baked ideas, or a lack of direction than you're going to flounder and everyone will see it.

  • http://ubuntudaily.com/ Ubuntu Linux

    There are other ways to spice up a presentation and other errors you can make, but this is a very good summary.

    Everyone who manages to obey to these rules will make at least a decent presentation.

  • http://ubuntudaily.com/ Ubuntu Linux

    There are other ways to spice up a presentation and other errors you can make, but this is a very good summary.

    Everyone who manages to obey to these rules will make at least a decent presentation.

  • http://www.businessservicesuk.com pete

    I have given many presentations, I must admit some have been very good and other very poor. My own advice would be to know your subject matter inside out. People who give presentations with a good understanding of the subject, are generally caught and, resulting in a fiasco.

  • http://www.businessservicesuk.com pete

    I have given many presentations, I must admit some have been very good and other very poor. My own advice would be to know your subject matter inside out. People who give presentations with a good understanding of the subject, are generally caught and, resulting in a fiasco.

  • http://www.instigatorblog.com Ben Yoskovitz

    Pete – That’s sound advice. Worse comes to worse, you flub your presentation but you can fall back on your solid knowledge of the subject matter and pull yourself out of the fire.

  • http://www.instigatorblog.com Ben Yoskovitz

    Pete – That's sound advice. Worse comes to worse, you flub your presentation but you can fall back on your solid knowledge of the subject matter and pull yourself out of the fire.

  • http://redcatco.com/blog/ Benjamin

    Maybe that should be added to the list of 5 phrases you never want to hear in a presentation, “I don’t really know much about this, but here goes…”!

  • http://www.instigatorblog.com Ben Yoskovitz

    Benjamin: here’s hoping you’ve never heard that before, because that would definitely be bad!

  • http://benjaminellis.co.uk/ BenjaminEllis

    Maybe that should be added to the list of 5 phrases you never want to hear in a presentation, “I don't really know much about this, but here goes…”!

  • http://www.instigatorblog.com Ben Yoskovitz

    Benjamin: here's hoping you've never heard that before, because that would definitely be bad!

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  • Adriana

    I can’t believe it! This person is giving really good advice and all you care to do is pinpoint a mistake.

  • Adriana

    I can't believe it! This person is giving really good advice and all you care to do is pinpoint a mistake.

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About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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