5 Blog Writing Tips To Get More Comments


There are very few absolutes when it comes to blogging. Plenty of discussion continues on all the nuances of writing a great blog post. But over time, “best practices” do emerge. They’re not absolutes. They’re not perfect. And rules are made to be broken.

But, used as guidelines, there’s a plethora of good help out there on writing great blog posts.

What about tips on how to create more discussion? To get people to comment? Short of yelling or begging, let’s take a look at 5 blog writing tips to get more comments:

  1. Controversial / In-Your-Face Headlines. Write a headline that’s opposite of what people would expect. Write a headline that takes an obviously controversial or bizarre stance. Write a headline that’s “in your face” and to the point. The most popular post I’ve ever written was titled, “5 Things You Shouldn’t Spend Money On When Starting a Business”.

    Or, write a headline that asks a very direct question, or a question that’s bound to ruffle feathers. The 2nd most popular post I’ve ever written was titled, “What Do Real Estate Agents Do Exactly? Where’s The Value And Innovation?”

  2. Keep Posts Short. There’s a time and place for long posts, but if you want to generate comments, keep your posts as short as possible. I’m not recommending that you exclude information from your arguments, but the longer a post goes, the more people skim, and the less likely they are to get the information they really want; the information that’s going to get them to comment.
  3. Take a Stand. If you wiffle-waffle in a post, or present too many sides to an argument, no one will bother commenting. Take a stand, stick with it, argue as persuasively as you can, and then let the “yays” and “nays” battle it out in the comments.
  4. End Blog Posts With Questions. Make the question as specific as possible. “What do you think?” might not be inspiring enough to get someone to comment. Re-iterate the point or argument of the blog post in the question, to make it as direct and pointed as possible.
  5. Put a Kicker Inside. It’s understood that the start and end of a blog post need to pack a punch. People read the intro, skim…skim some more, and read the end right? Well, some people do read the middle. And you may be able to nab someone into commenting by putting some kind of kicker in the middle. Give ‘em something meaty to chew on, and they might even skim the rest of the post so they can comment right away. If the middle is drab, people will be less inspired by the end anyway, so shock ‘em on the inside.

How-to posts are not going to generate the most comments, unless someone disagrees with your approach. And while comments like, “I agree totally!” are very flattering and a nice boost to ye old ego, they don’t necessarily encourage discussion.

Commenting is all about discussion. Get people talking and debating through comments and you’ve got something extremely powerful.

What are your tips and tricks for generating comments? What has worked for you in the past? Tell us!

And in case you forgot — it’s Blog About 5 Things Week. Join the fun!

If you enjoyed this post, please share it!



October 4, 2006 Posted in Blog Tips by

  • http://www.somethingtobedesired.com/blog/blog.htm Justin Kownacki

    Ben;

    I just read about your new role in Grasshopper Media over on Chris Brogan’s site. Congratulations! Chris has a huge passion for this emerging market, and he’s excited about your take on the business angle, which has the rest of us who know Chris excited for the future of Grasshopper.

    Perhaps we’ll see both of you down at PodCamp Pittsburgh in November?

    Best wishes.

    Justin

  • http://www.somethingtobedesired.com/blog/blog.htm Justin Kownacki

    Ben;

    I just read about your new role in Grasshopper Media over on Chris Brogan’s site. Congratulations! Chris has a huge passion for this emerging market, and he’s excited about your take on the business angle, which has the rest of us who know Chris excited for the future of Grasshopper.

    Perhaps we’ll see both of you down at PodCamp Pittsburgh in November?

    Best wishes.

    Justin

  • http://www.instigatorblog.com Ben Yoskovitz

    Hi Justin – thanks for stopping by and commenting.

    I’m not sure about PodCamp Pittsburgh, although I’m sure Chris will be there.

    I’m definitely looking at PodCamp Toronto though in February – seems so far away though!

    Keep in touch, and thanks again!

  • http://www.instigatorblog.com Ben Yoskovitz

    Hi Justin – thanks for stopping by and commenting.

    I’m not sure about PodCamp Pittsburgh, although I’m sure Chris will be there.

    I’m definitely looking at PodCamp Toronto though in February – seems so far away though!

    Keep in touch, and thanks again!

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  • http://socialthreat.com Davezilla

    I totally agree. I’ve done the same tactics (ending posts in questions, etc.). If you don’t engage them, they will read and move on. Ask for their opinion. They’ll give it!

  • http://davezilla.com/ Davezilla

    I totally agree. I’ve done the same tactics (ending posts in questions, etc.). If you don’t engage them, they will read and move on. Ask for their opinion. They’ll give it!

  • http://www.instigatorblog.com Ben Yoskovitz

    Thanks for the feedback Davezilla. I’m glad you liked my thoughts.

  • http://www.instigatorblog.com Ben Yoskovitz

    Thanks for the feedback Davezilla. I’m glad you liked my thoughts.

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  • http://hamelife.blogspot.com/2007/01/digg-community-gives-james-kim-almighty.html Rory

    Interlinking – now there’s a great idea. I came over here from your 8 Steps…One At A Time.

    Some good advice here, too. It’s not easy making the headline both “in yer face” but also SEO friendly. But it is possible.

    I just wish my recent headline had grabbed a bit more attention.

  • http://hamelife.blogspot.com/2007/01/digg-community-gives-james-kim-almighty.html Rory

    Interlinking – now there’s a great idea. I came over here from your 8 Steps…One At A Time.

    Some good advice here, too. It’s not easy making the headline both “in yer face” but also SEO friendly. But it is possible.

    I just wish my recent headline had grabbed a bit more attention.

  • http://www.instigatorblog.com Ben Yoskovitz

    Rory – the thing with headlines (and posts) is that it’s very hard to know what will be popular. I’ve written some posts that I thought were uber-gems, and no one seemed to care. Others, people hop all over.

    Your post about Digg and James Kim looks like the type of thing that could get noticed on Digg (save for the fact that it’s somewhat anti-Digg.) When it comes to Digg, I’ve found it’s almost all a question of who Diggs the post first – if it’s a top Digger you’ve got a shot at making some noise, otherwise it’s very tough.

  • http://www.instigatorblog.com Ben Yoskovitz

    Rory – the thing with headlines (and posts) is that it’s very hard to know what will be popular. I’ve written some posts that I thought were uber-gems, and no one seemed to care. Others, people hop all over.

    Your post about Digg and James Kim looks like the type of thing that could get noticed on Digg (save for the fact that it’s somewhat anti-Digg.) When it comes to Digg, I’ve found it’s almost all a question of who Diggs the post first – if it’s a top Digger you’ve got a shot at making some noise, otherwise it’s very tough.

  • http://www.hamelife.com Rory

    I hear you, Ben. And thanks for the frank comments, they are very helpful. It is too easy to fall into the trap of wanting to write the killer headline, and that just goes against the “One Person At A Time” ideology. So it’s pretty much doomed to failure.

    Hey, if I cared so much about the James Kim story I would throw it into the fray, wouldn’t I? It’s just that I have been a bit reticent (maybe read “cowardly”, or “overly cautious” if you are a forgiving sort)D’you know, I might just go over and do that now, just for the helluvit

  • http://www.hamelife.com Rory

    I hear you, Ben. And thanks for the frank comments, they are very helpful. It is too easy to fall into the trap of wanting to write the killer headline, and that just goes against the “One Person At A Time” ideology. So it’s pretty much doomed to failure.

    Hey, if I cared so much about the James Kim story I would throw it into the fray, wouldn’t I? It’s just that I have been a bit reticent (maybe read “cowardly”, or “overly cautious” if you are a forgiving sort)D’you know, I might just go over and do that now, just for the helluvit

  • http://www.instigatorblog.com Ben Yoskovitz

    Hey Rory – I don’t think trying to write a killer headline is a trap. Overly-obsessing is — cause that’s never healthy.

    The truth is, even the best headline might not work sometimes, but certainly there are better headlines than others out there.

    I spend a lot of time on headlines. Not all of them are gems. Not all of them are intended to get dugg or generate lots of traffic. For some I do hope that’s the case.

    Best resource: http://www.copyblogger.com.

  • http://www.instigatorblog.com Ben Yoskovitz

    Hey Rory – I don’t think trying to write a killer headline is a trap. Overly-obsessing is — cause that’s never healthy.

    The truth is, even the best headline might not work sometimes, but certainly there are better headlines than others out there.

    I spend a lot of time on headlines. Not all of them are gems. Not all of them are intended to get dugg or generate lots of traffic. For some I do hope that’s the case.

    Best resource: http://www.copyblogger.com.

  • http://www.hamelife.com Rory

    Ben, thanks for taking the time to comment on this. It’s a learning curve for me. Your honesty is extremely helpful.

    I’m subscribing!

    And I have thrown the story to the wolves…gulp!

  • http://www.hamelife.com Rory

    Ben, thanks for taking the time to comment on this. It’s a learning curve for me. Your honesty is extremely helpful.

    I’m subscribing!

    And I have thrown the story to the wolves…gulp!

  • http://www.instigatorblog.com Ben Yoskovitz

    Good luck with the wolves Rory, and thanks for subscribing!

  • http://www.instigatorblog.com Ben Yoskovitz

    Good luck with the wolves Rory, and thanks for subscribing!

  • http://www.techtraction.com Bret

    Since I just got started with blogging, I’m looking more and more for articles about blogging. While I enjoyed this post, I don’t totally agree with every aspect.

    Item number 2, “keep posts short.” I’m not totally buying this one. I thing more appropriately, keep posts succinct and meaningful. Anyone can write a short post but sometimes short equals senseless. I would argue to focus on quality and not quantity.

    Despite my slight disagreement, I did enjoy the article. Glad I found your site.

  • http://www.techtraction.com Bret

    Since I just got started with blogging, I’m looking more and more for articles about blogging. While I enjoyed this post, I don’t totally agree with every aspect.

    Item number 2, “keep posts short.” I’m not totally buying this one. I thing more appropriately, keep posts succinct and meaningful. Anyone can write a short post but sometimes short equals senseless. I would argue to focus on quality and not quantity.

    Despite my slight disagreement, I did enjoy the article. Glad I found your site.

  • http://www.instigatorblog.com Ben Yoskovitz

    Bret – you’re certainly right – quality over quantity rules the day, every day, all the time.

    I could have said “Succinct and meaningful” but I was trying to be “short” about it. *laugh*

    The goal of this particular post was on how to generate more comments.

    At the end of the day I do think shorter posts will result in more comments. That doesn’t mean a post of 1 sentence will generate more comments than a post with 10 sentences. But a post that goes on for pages will be very hard pressed to generate commentary.

    Thanks for the comment, and I hope we’ll see you around some more in the future!

  • http://www.instigatorblog.com Ben Yoskovitz

    Bret – you’re certainly right – quality over quantity rules the day, every day, all the time.

    I could have said “Succinct and meaningful” but I was trying to be “short” about it. *laugh*

    The goal of this particular post was on how to generate more comments.

    At the end of the day I do think shorter posts will result in more comments. That doesn’t mean a post of 1 sentence will generate more comments than a post with 10 sentences. But a post that goes on for pages will be very hard pressed to generate commentary.

    Thanks for the comment, and I hope we’ll see you around some more in the future!

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  • http://inspirationbit.com inspirationbit

    Now, this is what I was looking for while scanning the numerous articles on successful blogging – how to get more comments. Thanks for the tips.

  • http://inspirationbit.com inspirationbit

    Now, this is what I was looking for while scanning the numerous articles on successful blogging – how to get more comments. Thanks for the tips.

  • http://opensource.arrowhand.com Srini Murty

    Ben,

    I remembered some of your suggestions when I wrote my most recent blog entry. Alas, I forgot 2 of them, namely, keeping it short and ending with a question. Hopefully practice will make perfect. Please do visit my site and comment on the post if you have the time. I am not as rabidly passionate about Open Source as it appears in the post. But then I was commenting on someone else’s article and he did get my dander up!

  • http://opensource.arrowhand.com Srini Murty

    Ben,

    I remembered some of your suggestions when I wrote my most recent blog entry. Alas, I forgot 2 of them, namely, keeping it short and ending with a question. Hopefully practice will make perfect. Please do visit my site and comment on the post if you have the time. I am not as rabidly passionate about Open Source as it appears in the post. But then I was commenting on someone else’s article and he did get my dander up!

  • http://www.nomoz.org/ Agreeable

    I agree totally!

    haha! I couldn’t help it!

    Good post though

  • http://www.nomoz.org/ Agreeable

    I agree totally!

    haha! I couldn’t help it!

    Good post though

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  • http://www.wisdomwalking.net KWiz

    I’m a new blogger, and I’ve gotten few comments so far. Nevertheless, #3 worked for me a couple of days ago when I wrote about the incident between AirTran and the family the airline kicked off the plane. Not only did it elicit some comments (and quickly), I learned alot about why people feel the way they feel.

  • http://www.wisdomwalking.net KWiz

    I’m a new blogger, and I’ve gotten few comments so far. Nevertheless, #3 worked for me a couple of days ago when I wrote about the incident between AirTran and the family the airline kicked off the plane. Not only did it elicit some comments (and quickly), I learned alot about why people feel the way they feel.

  • http://www.instigatorblog.com Ben Yoskovitz

    KWiz – that’s great. There’s a difference between taking a stand and being an abusive jerk. If you take a stand, express yourself intelligently and focus on your reasoning you’ll illicit (hopefully), smart, worthwhile comments. If you’re a brash, argumentative type you’ll get comments, but most of them won’t further the dialogue.

    Thanks for commenting, hope to see you around.

  • http://www.instigatorblog.com Ben Yoskovitz

    KWiz – that’s great. There’s a difference between taking a stand and being an abusive jerk. If you take a stand, express yourself intelligently and focus on your reasoning you’ll illicit (hopefully), smart, worthwhile comments. If you’re a brash, argumentative type you’ll get comments, but most of them won’t further the dialogue.

    Thanks for commenting, hope to see you around.

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  • http://www.2Dolphins.com Rob O.

    I’m stymied… I’ve posted a variety of longer and shorter blog entries, very opinionated and also completely uncontroversial, and posts that were sorta open-ended. Yet, with it all, I still get very few comments. My stats indicate that people are visiting and I’ve gotta assume that they’re sticking around long enough to read some of my ramblings, but only rarely do they comment…

  • http://www.2Dolphins.com Rob O.

    I’m stymied… I’ve posted a variety of longer and shorter blog entries, very opinionated and also completely uncontroversial, and posts that were sorta open-ended. Yet, with it all, I still get very few comments. My stats indicate that people are visiting and I’ve gotta assume that they’re sticking around long enough to read some of my ramblings, but only rarely do they comment…

  • http://www.instigatorblog.com Ben Yoskovitz

    Rob – it is tough. My only thought after reading a handful of your posts is that the content isn’t focused on a particular subject. You’ve got lots of interesting posts, but they range from topics like music, your heating at home, etc.

    It might be a question of your audience being very dispersed – so they find your site (let’s say through Google) but there’s not enough similar content to keep them engaged and coming back.

    It’s also a fairly personal blog, and I think those naturally get fewer comments than advice or news-related ones.

    Maybe it’s time for a contest? Use comments to determine the winner, offer some kind of prize, do something fun that would engage your audience…

  • http://www.instigatorblog.com Ben Yoskovitz

    Rob – it is tough. My only thought after reading a handful of your posts is that the content isn’t focused on a particular subject. You’ve got lots of interesting posts, but they range from topics like music, your heating at home, etc.

    It might be a question of your audience being very dispersed – so they find your site (let’s say through Google) but there’s not enough similar content to keep them engaged and coming back.

    It’s also a fairly personal blog, and I think those naturally get fewer comments than advice or news-related ones.

    Maybe it’s time for a contest? Use comments to determine the winner, offer some kind of prize, do something fun that would engage your audience…

  • http://www.2Dolphins.com Rob O.

    Thanks for the input, Ben. You’re right, the post topics are kind of all over the place, but that is sort of the nature of it being a personal blog.

    I do like the idea of a contest. I’ll have to work on that…

    One odd thing is that I refer to (a.k.a. “pimp,” “hawk,” or “trumpet”) my blog at work fairly often (although I do try to be subtle so it doesn’t become annoying) yet few of my buddies from work seem to frequent the site. More often, the folks who’re keeping up with it regularly are friends from halfway across the country.

  • http://www.2Dolphins.com Rob O.

    Thanks for the input, Ben. You’re right, the post topics are kind of all over the place, but that is sort of the nature of it being a personal blog.

    I do like the idea of a contest. I’ll have to work on that…

    One odd thing is that I refer to (a.k.a. “pimp,” “hawk,” or “trumpet”) my blog at work fairly often (although I do try to be subtle so it doesn’t become annoying) yet few of my buddies from work seem to frequent the site. More often, the folks who’re keeping up with it regularly are friends from halfway across the country.

  • http://www.instigatorblog.com Ben Yoskovitz

    Rob – I think that makes sense though – friends from far away don’t get to see you regularly, so they’re using the blog to keep up to date.

    And I agree in terms of it being hard to get comments on a personal blog, I think that’s the nature of a personal blog.

  • http://www.instigatorblog.com Ben Yoskovitz

    Rob – I think that makes sense though – friends from far away don’t get to see you regularly, so they’re using the blog to keep up to date.

    And I agree in terms of it being hard to get comments on a personal blog, I think that’s the nature of a personal blog.

  • http://informatori.cz Luke

    Short but godd article. But sometimes is Ok to write some really useful and long article…

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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