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My thoughts & lessons learned on startups, entrepreneurship, marketing and other stuff.

What Do SaaS Companies Have to Prepare for 2009?

November 26, 2008 Posted in Startups by Ben Yoskovitz View Comments

A whackload of trouble. (See, I answered my own question!)

As 2008 comes to an end you should be well on your way to planning 2009. And what a year it will be! The economy is in shambles, it’s getting harder to raise capital (and it was already hard!) and customers are freezing budgets. 2009 won’t be the prettiest year ever.

And SaaS (Software as a Service) vendors have to be very careful in their planning and rigorous in their execution of what will most likely be some very difficult plans. Companies will have to cut somewhere, and take a hard look at each employee, business strategies, pricing, etc. Basically: Look at everything.

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Startup Valuations, Business Models and Social Leverage

November 24, 2008 Posted in Startups by Ben Yoskovitz View Comments

Howard Lindzon recently spoke at the Startup Empire event about why it’s not a good time to start a company. Thankfully and importantly, his presentation was very practical in nature, answering specific questions that many startup entrepreneurs should be asking right now.

Howard touched on three things that are critical:

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Startups Need More Practical Guidance Not Fluff

November 21, 2008 Posted in Startups by Ben Yoskovitz View Comments

How-To Price Your Software Product

November 11, 2008 Posted in Startups by Ben Yoskovitz View Comments

Startup Camp Needs More Startups to Present

November 11, 2008 Posted in Entrepreneurship by Ben Yoskovitz View Comments