What Do SaaS Companies Have to Prepare for 2009?

A whackload of trouble. (See, I answered my own question!)

As 2008 comes to an end you should be well on your way to planning 2009. And what a year it will be! The economy is in shambles, it’s getting harder to raise capital (and it was already hard!) and customers are freezing budgets. 2009 won’t be the prettiest year ever.

And SaaS (Software as a Service) vendors have to be very careful in their planning and rigorous in their execution of what will most likely be some very difficult plans. Companies will have to cut somewhere, and take a hard look at each employee, business strategies, pricing, etc. Basically: Look at everything.

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Startup Valuations, Business Models and Social Leverage

Howard Lindzon recently spoke at the Startup Empire event about why it’s not a good time to start a company. Thankfully and importantly, his presentation was very practical in nature, answering specific questions that many startup entrepreneurs should be asking right now.

Howard touched on three things that are critical:

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Startups Need More Practical Guidance Not Fluff

I’ve argued before that startups need mentorship more than anything – practical, hands-on help from more experienced entrepreneurs, investors, executives, etc. That’s even more true now, given the tough times many startups will face. First time startup entrepreneurs in particular, who might not have gone through the last crash, are not adequately prepared to handle things. “Cut, cut, cut!” is not practical, helpful advice. It’s tantamount to yelling, “The sky is falling!” Not useful.

“It’s going to be hard to raise capital.” = Not Helpful.

It was always hard to raise capital (contrary to what we might have seen coming out of Silicon Valley). It’s certainly harder, but not impossible, and stating the obvious doesn’t help.

Equally, presentations that talk at a high level about why it’s actually a good time to start a company don’t help either.

Startup entrepreneurs need mentors.

They’re hard to come by, but I believe in their necessity more and more each day.

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About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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The opinions and commentary on this site are mine and mine alone. They do not necessarily reflect the opinions or positions of my employer, GoInstant.