Startup Lessons Everyone Should Read

by Ben Yoskovitz

Here’s a sampling of some great startup lessons worth reading about.

  1. Your Pitch Sucks. Patrick Lor lays it on the line very succinctly with his post about bad VC pitches. He must have seem some really awful pitches, cause he’s normally quite a “nice guy” blogger. Regardless, every point he makes is correct; they’re not easy lessons to learn necessarily, but he’s right. For some further advice on pitching VCs, I’ve written a couple posts: 5 Quick Tips on Pitching Angel Investors and Venture Capitalists and 5 Lessons Learned from Pitching VCs.
  2. Does Revenue Matter? Mark MacLeod asks this question in one of his recent posts at StartupCFO, and if you’re running a startup, or thinking about it, you should absolutely read this. Every startup struggles with issues of revenue, and many startups (especially in the consumer Web 2.0 space) don’t focus nearly enough on it. Mark makes some key points about the difficulty of raising capital without a credible business model or revenue traction. But equally, he describes the fact that most acquisitions aren’t made based simply on a multiple of revenue. So how important is revenue? And how quickly should you focus on generating revenue, and then scaling it from there? Great questions…
  3. What Not To Do. Here’s a list of 17 mistakes commonly made by startups (written originally by John Osher). The first two mistakes listed are “Failing to spend enough time researching the business idea to see if it’s viable” and “Miscalculating market size, timing, ease of entry and potential market share”. I would argue that in the Web 2.0 startup world, most startups barely make any attempt to figure out if their idea is viable and then look at the market size. Web 2.0 startups are moving and launching too quickly for that, right? I don’t think we need to bring back the era of 40-page business plans, but completely ignoring these kinds of issues before jumping into your startup is just asking for it.

Re-reading these posts, it’s clear they definitely have a negative bent to them (at least the first and third), but that’s in no way representative of how I’m feeling. Nevertheless, it’s worthwhile to be the recipient of some straight, honest talk from time to time and really learn from the experience and failings of others.

June 30th, 2008

5 Things That Keep Me Awake At Night

by Ben Yoskovitz

Experienced entrepreneurs (who have “been there, done that”) often ask the question, “So, what keeps you up at night?”

Short answer: My kids. And more specifically, my younger son, Quinn Alexander Yoskovitz, who recently turned 1 year old. He’s been a bit under the weather, teething like a werewolf and grumpy like a seriously-constipated old man (and if you’ve ever met one of those, you know what I’m talking about!) This all translates into a complete lack of sleep. For the past year I’ve lived on about 4-5 hours of sleep per night. Some nights are better. Some are worse. A couple nights ago I got a grand total of 2 hours of sleep! The night ended (and the day started) with me driving Quinn around the city so he’d sleep in the car. A large coffee, bagel, triple shot cappuccino and chocolate biscotti later, I dragged my ass home, exhausted (having driven around for 1.5 hours), with a vicious stomach ache. That was some day!

On a positive note, look how freaking cute he is…

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June 1st, 2008
Co-Founder of Standout Jobs.
Entrepreneur and Opportunity Seeker!
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