5 Marketing Tools Every Startup Should Use
Buzz alone won’t guarantee startup success, but it certainly can’t hurt.
In the glorious Web 2.0 startup world that many of us live in there’s a lot of noise. To stand out from the noise, startups need to do more to draw attention. Some startups are great at this. The folks at Xobni for example. They blog, use video, and spend a good amount of time promoting themselves. And much of that was done pre-launch.
Most startups don’t really have a comprehensive strategy for generating buzz and marketing. To a degree, this is understandable — they’re focused on building the product. And the strategy of “build a product people want to talk about” still holds plenty of water. Build something people really love and that might be all the marketing you need.
