When does the life of a startup really begin? Is it at the moment when you first have the spark of an idea? Is it when the company is incorporated? When you hire your first employee? Raise your first angel financing?
How about 2 weeks before you’re set to launch?
Recently, I announced that my startup, Standout Jobs, is launching at the end of the month at DEMO 08. If you’re not familiar with DEMO it’s a very highly regarded, well organized event around product launches. Many of the companies presenting are startups, but not all of them. About 70 companies are invited to attend and spend 3 days promoting their products and businesses. The most challenging part of the entire event (according to most people) is the 6-minute demo presentation you give on stage. As Seinfeld once said, “People are more afraid of public speaking than dying.”
DEMO runs from January 28th to January 30th. It’s near Palm Springs, California … so I’ll be getting out of the miserable weather and heading for some decent sun.
And so, with just over 2 weeks to go, we’re sprinting to start up. And this isn’t just a one pony race either, we have to sprint on multiple tracks, simultaneously.










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