From the monthly archives:

January 2007

3 Ways To Make Akismet Even Better

January 27, 2007

Akismet works. It stops a ton of spam on my blog (almost 3,000 to-date), and tons of bloggers use it. It’s an essential WordPress plugin for everyone, or you’ll go mad deleting spam from your comments.
But here are 3 suggestions for making it even better:

Recognize trackbacks and list them separately in the WordPress Admin. Less [...]

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How To Induce Blank Stares and Evil Thoughts When Providing Constructive Criticism

January 26, 2007

Yesterday I was sitting in a Second Cup coffee shop and I overheard the conversation of a manager with her employees.
Setting the scene — she was on an apparent break, sitting casually at a table sipping a coffee. Lounging like she was on vacation, she barked over to one of the employees and said:
“Now listen [...]

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Publish Articles Online to Generate Buzz and Traffic

January 25, 2007

Even before blogging became extremely popular for businesses (and there’s still work to be done in that regard!) people were publishing articles online in article directories.
This is one of Ron’s buzz challenges from his book and part my 3-Week Buzz Marketing Challenge.
Ron points out that you can get some amazing buzz by publishing content in [...]

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Do a Better Job of Giving Constructive Criticism

January 25, 2007

Most people say they’re OK receiving constructive criticism. But few people really are. Criticism of any kind hurts. Even if it’s done properly.
When someone reacts poorly to constructive criticism, they usually:

Get angry.
Get defensive.
Get quiet and tune out.

It’s not quite Kubler-Ross’s 5 stages of grief, but there’s a pattern there. The key for the person giving [...]

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What’s the Value in Creating a Squidoo Lens?

January 24, 2007

Quite a few of Ron’s buzz challenges are related to Web marketing and promotion, including his challenge to create a Squidoo Lens.
What is Squidoo?
It’s the creation of Seth Godin – a site that allows anyone to create a web page of content. It uses a widget-style interface to let you add text, RSS feeds, Amazon [...]

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