Having been in business for 10 years (not that long, but still a nice milestone for a company I started with 4 guys and very little experience), I’ve learned a thing or two. (Note: I’m talking about my “day job” here not IGotNewsForYou.com, which has been in business for just about 2 weeks!) And one of the most important things I’ve learned (or knew already but crystallized over the years) was that customer loyalty is cultivated most successfully through great customer service/support.
Your product may not be the best in the market, it may not be the “coolest”, and it may not be the least expensive, but if you provide better-than-expected service, you’ll reap the rewards.
Even when we’ve lost customers (for any number of reasons: needs changed, when out of business, mergers, etc.) they almost unanimously tell us that our customer service was exceptional. That’s even better than telling me my product was great, because feelings towards a product will fade faster than feelings towards the people behind the product.
I recently joined 
